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Published on Apr 4, 2012
Perth's dedicated business paper for the small to medium sized businesses (SME).
There are a whole range of newspapers and magazines catered to corporate and mining sectors. Same for households and consumer market.
There is nothing really dedicated to small to medium sized business owners.
On the other hand, there is so much information and enormous amount of resources available on the internet. Still, most people find it hard to find relevant articles addressing small to medium sized businesses, in our current economy and geo targeted to Australia, Let alone Perth.
A year ago, Nifnex founder Zeeshan Pasha decided to make it easier for all and put together specific, hot, relevant articles with the Perth economy in mind that will assist business owners grow their business.
We printed them in a newspaper format and hand delivered to 10,000 businesses and at business networking events.
Today, there are a number of smart businesses who choose to place an ad in our paper. They went further to invest in areas & topics most interested their target market and displayed their ad. Some now go on to be more creative. They bought space to display their business profile or feature their product in that section specific to their target market's interest.