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What's Lupus? (1999)

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Published on Dec 3, 2009

A decade ago, Publicis Groupe's Saatchi & Saatchi and sister agencies became leaders in creativity for lupus when they took over the communications work begun by advertising agency D'Arcy Masius Benton & Bowles that included the creation of the iconic orange loop for lupus awareness.

This year the S.L.E. Lupus Foundation honors Saatchi & Saatchi worldwide CEO, Kevin Roberts, for continued pro bono commitment to shaping the words and visuals that so powerfully communicate the challenges and aspirations of the lupus cause.

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