 Okay, everybody welcome back to the final session of WordCamp London 2018 our final speaker of the day is the founder and director of Pragmatic a WordPress specialist agency He's passionate about blockchain and make wants to make sure that we're as ready as we can be as a community For what's coming in regards to blockchain. Please welcome David. Hi. Can you hear me as the speaker on? Yeah, cool. I was just slacking my team asking where they are because I expected them to be here Yeah, anyway, so I'm going to talk about WordPress and blockchain blockchain is something I've gotten pretty deeply into over the last year kind of Taking the red pill on it a little bit Fallen down the rabbit hole and I want to share Some of the things that I think are going on and will be interesting Sorry, okay, so I'm going to cover a little bit of history like what what Why is blockchain interesting and important right now? I've run through some terminology so that you understand what I'm talking about later on Look at some key advantages of blockchain. We'll look at some Some of the projects that are out there how they might represent a threat or an opportunity and a few things about where I think this might go and what you can do to prepare for that future if you Believe me when I say it's coming So to talk about blockchain really we have to start with trust and Because that's really the the thing that blockchain addresses it's like an infrastructure for trust so I'm going to give you a little brief potted history of the way that I see trust and We'll go from there so when we were I'm a zoologist so I believe in evolution and and When we lived in our sort of ancestral hominid state of tribes running around We had to trust each other and we could trust each other because we were all interrelated So in the group we trust each other outside the group. We knew we couldn't trust people and as we became agricultural we needed to have Sort of specialized skills, so you had to have a farmer you had to have somebody to make shoes make tools And you had to have a medium of exchange Which was some sort of rudimentary currency, which is often actually food itself, but later coins and other kind of more durable items as Those towns grew into cities. We needed whole organizations to help To trust to keep the peace so we had to have police to make sure that we Didn't all rob each other and Governments to make sure that everyone knew what the rules were and knew what taxes were expected, etc as we've kind of developed into this global Global society those institutions have become ever more complex and ever more Important and now we've got things like the EU and into power and all those sorts of things and Digital really so far has just been kind of an extension of that, right so When I want a passport previously, I'd have applied to the written a letter to the UK government now I might apply online, right or If I In a previous life, I would have trusted a Like a bank with my money I'd have gone to the bank paid them the money gone to the counter got it back out now We can do that online, but it's really the same thing. It's just digitized. It's easier. It's more convenient and it's faster and Everything up to this point in the story has been about Centralized authority, right? So it's kind of giving more and more power to governments institutions universities etc and What blockchain does is it says You don't have to trust Anyone and in fact that you can't trust anyone and so it builds this trustless network Which in a kind of weird and ironic way means that you can trust everyone because if we start from the basis that You can't trust anyone and we build around that and assume that we can't trust anyone As soon as you build in a an infrastructure for trust Then It changes the world And that's really what blockchains about it's an infrastructure for a new economy where it doesn't matter about who we trust and who we don't Trust it doesn't matter about having a central authority for anything. It means that we can collaborate at large scale safely Bound by the maths bound by the cryptography that secures the network of the blockchain and This is important because right now we live in very Untrusting times so even before the Facebook Trump Brexit Cambridge Analytica thing there was Equifax and before that there was the office of The personnel office in the states that leaked Or was hacked for a whole bunch of information We've kind of found ourselves in this world where we've had to trust these centralized Sort of authority figures so Facebook with our data Equifax with our credit record Government with our identity and yet almost every week or every month. It seems like we really can't trust them because People are people and they screw up or their targets for hackers or whatever it is So people now live in this sort of very dystopian world where More and more we need to trust Computers and the data because that's the only way that we can be efficient with our lives and keep up with the modern economy But actually in a centralized kind of paradigm. It's really difficult to do that as it's proven time and time again by different abuses so we need to re-engineer trust we need to fix that and Our job is sort of most of us probably get paid out of a digital marketing budget Right, so marketing directors CMOs. They're the ones that hold the budget to pay for websites And it's our job to support them as marketers to build these deep relationships with their customers Whether those are consumers or whether there are other businesses and so it's this This idea of how do we build trust around organizations around companies around purposes? And I find so compelling about blockchain So Here's a bit of jargon and I'm going to start off with a Quick definition of blockchain itself, which I only found out about this week. So I'm going to have to read it I'm afraid it is the Harry Potter definition of trust of blockchain Which is actually pretty useful Sorry, I'm gonna Read it on here Okay, so block chains exactly what it says on the tin It's a chain of blocks each block tells a story and when placed in order with all the other blocks in the chain They tell you the entire life story of the blockchain every transaction ever or every Contract that's ever been executed if you try and change Block then the story stops making sense and the fans which in the case of blockchain of the nodes Will notice and they'll be crossed about it and they won't let you get away with it So if you can imagine ripping a few pages out of somebody's Harry Potter book They're gonna get crossed they're gonna know that that's not right if you try and change you all of the books You try and change the story at all. There are now so many Harry Potter fans in the world There's no way that you could get away with even changing a sentence probably without getting caught out And that's really the essence of the blockchain. It's something that's immutable that everyone can see and there's a consensus around so Like geeking out a little bit on this We used to hashes within technology right? We were all technologists when you get commit you get a hash of that change set and that's what Blockchain is built off these hashes and they get bundled together in blocks The network confirms exactly what is in each of those blocks and then they form an immutable chain because each block References the one before it and so on so there's no way you could ever change a piece of history in that whole blockchain Without it being super obvious right so it becomes a single totally immutable transparent source of truth which is actually quite an interesting and Important thing when you think about the implications So there are some other important Terms a consensus algorithm is how does the network agree what's in those blocks? And there's this sort of one of the things that the white paper from about Bitcoin Explained was how to solve the Byzantine generals problem, which is basically if you've got a City in the middle and you've got your generals all the way around the outside The only way that you can conquer the city is if they all attack at the same time And they all attack but the thing is you can't trust the generals You can't trust the intermediaries between the generals and if only some of you attack Then you probably fail and your army will be destroyed right so how do you solve that problem where you've got all these? Interconnected nodes that you can't trust how do you Make them build consensus, so it's like a really interesting piece of maths So once you've got that you've got this decentralized ledger which is basic So ledgers like a database right So if you're a bank it says money was sent from this person to that person on this date and back from this person To that person on that date that's ledger with a blockchain everyone can have a full copy of the whole ledger So it'd be like Everyone having a copy of the whole financial systems record so that everyone could tell if anything was ever changed right So on top of that kind of decentralized ledger You've got the consensus algorithm which helps people understand Agree what goes in there and you've got this technology called smart contracts which are Essentially programmable agreements that run when certain conditions are met so you might say Remkus let's bet an aetherium each that tomorrow the weather in San Diego will be 28 degrees And you might say no it's gonna be hotter and I'll say right it's gonna be on it or cooler So we can choose an oracle we might say like MSN weather if you say this API API end point says 28 or higher then you win and if it's 27 or lower then I win and We both put our aetherium's into that smart contract and on that time on that day it checks the API The value it gets back determines what happens and at that point once you've put that contract on the aetherium Blockchain it will execute. There's no way of Taking it back right so it's a way that we can Bet with each other without needing to trust Yakubo here to hold our aetherium's and decide who was the winner So it's like a peer-to-peer contract the most popular Cryptocurrencies Bitcoin everyone's heard about that. There are actually like a ton of them now. So cryptocurrencies are like a digital asset that have their own blockchain coins and tokens are They don't necessarily always have their own blockchain, but they do the same thing So they represent either something that's like an inherent Inherently digital asset or it could be like a manifestation of a physical asset So you could say right here's a Bitcoin. It doesn't mean anything in the real world. That's a coin likewise, you could say right we're gonna divide the the deeds to this building into a thousand small pieces they're gonna be represented by a thousand tokens and We can all own like a thousandth of this building each both of those things would be valid things to do with like a crypto asset So oracles of those things that we talked about in the case of Remkes and I's bet it was MSN's weather service. It could be something else entirely, but it's basically a trusted third party who Who can inform a smart contract of what's happening? There's a lot to take in with this stuff now imagine that this blockchain is less like just a decentralized ledger And it's actually like a whole virtual computer because that's what ethereum Which is the second biggest crypto currency and blockchain project is so All of the computers running all of the ethereum nodes all around the world essentially form the ethereum virtual machine And that's what lets you run smart contracts and do other things like I don't know if anyone heard about crypto kitties Crypto kitties is a decentralized application. So I have applications on my laptop on my smartphone You can also create an application that runs on the ethereum virtual machine, so it's a Program that runs out there in this decentralized network. It runs on no one's computer and everyone's so if you're running a node It'll run So it's like an extremely resilient way of running an application. It runs across that whole thing So Bitcoin is now the most powerful computing network that's ever been in the world So if you're running an application on that network, you're running the most resilient application that you could run Decentralized apps, Dapps are super interesting And then crypto economics like what does all this mean? How does it change people's behavior? How does it? Change the way that we can work together work with machines Collaborate that's what crypto economics is. What does all this add up to mean for human behavior? Are you kind of with me so far? Yeah Going too fast. Like any questions Okay, so what it kind of means is this which is a Delightfully Swiss-German word which basically means self-responsibility and in Switzerland, they have this concept where as long as you're contributing back and Being a good citizen, you're welcome and everyone leaves you alone as soon as you stop Unless you're a Swiss citizen you get booted out of the country, right? And it's this this idea that with blockchain it lets us all be responsible for ourselves. In fact kind of gives us that power there's no kind of hiding and pretending that Problems in the world of somebody else's right Allows all of us to collaborate and tackle any problem that we think is important to us personally so it's this incredible platform for mass collaboration Anyway, I just think it's a nice word These are some of the key advantages so we've talked about it being decentralized so I could be running a Bitcoin node on my laptop here. You could be running them on there. They could be running in data centers there are Hundreds of thousands tens of thousands of Bitcoin nodes running So every single copy Every single node has a full copy of the ledger So even if you took out the whole of the USA or the whole of China the Bitcoin network would still be running Right, it's incredibly decentralized. There's no central like Bitcoin master node. Every node is equal Very powerful concept The Bitcoin blockchain is entirely transparent so you can go back in time and see every single transaction that's ever happened so people think it's like something that criminals used to buy drugs actually That's a really stupid thing to do because it's like Super transparent and you can now figure out like they've got kind of a blockchain analysis tools And they can pretty much figure out who you are So there are other good cryptocurrencies for buying drugs online Bitcoin is not one because it's a transparent blockchain Fast efficient transactions now This is relative. So at the moment if I want to transfer the Deeds from my house like they're like the title deeds for some land that I own That's typically a process that takes weeks involves lawyers and surveyors and costs lots of money and takes lots of time If that's a digital asset, it's literally a case of me. You're me agreeing a transaction putting it into the blockchain once that Transaction is locked in the blockchain. You now own that deed, you know, so that could be five minutes so if it's a digitized asset means that we can transfer that value around super quickly so there's a There's a Cryptocurrency blockchain project called Ripple who worked with a lot of banks and their mission which is a really nice way to think about this kind of fast efficient transaction thing is to make Like if the the web so far has been about Transferring information, right? So their mission is to make it as easy to transfer value as it is information Which is a really powerful concept Because it's the centralized It's incredibly stable. You can always access the data that's in the blockchain You can always access the system itself. Even if there's one node running all that data is there It's still it's still there for you. So it's the most resilient thing that we've ever built And because you can't change that data, there's no chance of data corruption So you always know that this Thing that you save to the blockchain is always going to be there forever as long as that blockchain is up Okay So here's an example of what happens when you can see every single transaction that ever happened. This is a Transaction Recorded on the Bitcoin blockchain, which you can see if you go to that web address That shows you which wallet sent what amount to which wallet and any other information they put into that transaction what they did Was send 10,000 bitcoins to their local pizza place in return for two pizzas and one of my favorite Things on the internet is the Bitcoin pizza Twitter account where every day it reminds you just how much those pizzas are now worth so Few week a week or so ago worth 92 million dollars Which is kind of cool And Okay, so onto the WordPress side of things What's coming down the road? I'm gonna smack us in the mouth while we were worrying about Gutenberg and GDPR Platforms developers ecosystem and governance so I Think unless we sort some of these things out and like move Like do what we do anyway, which is like move adapt learn unless we Tackle some of these we're gonna lose our kind of You know loose and traction loose and market share these are like clear and present threats And I hope you'll agree when I've run through them as to why So here's an example of a platform. This one's called steam it It's basically like a reddit or a medium instead of earning gold or claps you earn steam dollars you can then take your steam dollars to an exchange and Walk out with real dollars and go and buy your groceries. So it's a way of getting direct reader revenue from your readership. There's no ads There's no Contract with a publisher. There's nothing like that. So, you know when you like something on Facebook Or give somebody an upload on reddit that becomes a currency which is worth some actual money So it's a very powerful concept and that's reflected by steam its success. It's actually a super horrible Editing experience. It's worse than the current WordPress editor by a long way I don't think you can even store media on steam it But it's now within the top thousand sites in the world and it's only been around for a couple of years So it's like they're killing it because people are like People's mindset is what's in it for me, right? I mean we're selfish Biological creatures most of the time and if I can post on wordpress.com and get a couple of likes or I can post it On steam it and pay for my groceries. What am I going to do? I'm going to post it on steam it You know, that's a real threat that we have to find a way to let people earn money By posting content on wordpress This one is really interesting civil. So this is a Decentralized application that built on the Ethereum blockchain which is interesting in itself So it's like a CMS for what's it like a newsroom Application that's built as a decentralized application It's built to solve very specific problems that publishers have right now particularly journalists So they don't want to necessarily be bound to Contracts they don't want to have ads on the site They don't want to be tied to affiliate marketing or some crap like that What they want is to be able to get paid by their readers for producing quality content So they have their underlying token which lets that happen you can Read a post on civil when it opens and you can transfer some tokens that they can then go and trade out and buy their groceries without pay their Runners or whatever a journalist do But the use of the tokens that underpin the platform go much deeper So by holding the tokens it gives you a say in the governance of what happens with the project so The more tokens you hold the more votes that you have about things like should we add this feature or that should we Nominate this project lead or that So it goes right through to the governance of the whole ecosystem for this this platform Third-party developers who can build apps to sit on top of civil can get tokens They can earn tokens as well. So it's a way for developers to earn revenue directly for building and contributing to open-source marketplaces and this one The last one who knows what a token curated registry is Because I certainly didn't But it's fascinating. So What happens is when you sign up to be a newsroom on civil you pledge to adhere to certain codes of conduct like no plagiarism no Fake news no hate speech etc. And the way that you Guarantee or like you put a bond up for good behavior is that you put a stake up of these tokens, right? So if you're serious about running a newsroom you might put up like 10,000 pounds worth of civil tokens and then that acts as a bounty For people to come and fact-check you and if you get called out that person has to challenge you with some of their tokens and Depending who is found to be in the right. They get the tokens, right? So it's like a bond for good behavior and a stake of me saying right I intend to be reputable and Here's my proof here are my tokens take them off me if you can so it's a very interesting powerful way of thinking about what does the tokenized economy look like But more over Civil has looked exactly at what journalists need and they've built a platform to fix those very specific problems Okay, so These are just content. These are things that I think are going to take some of WordPress market share if we don't Don't watch out and that's just a few that I've found There's a link here to this. So this is the Like a web 2 to web 3 comparison chart. There's another one for the blockchain based marketing technology landscape If nothing else and this includes like financial services and ticketing and a whole bunch of stuff it's not just web stuff, but there is a serious amount of effort going on in this space to build out things which are Economically deeply challenging to the way that things are at the moment So it's it's way beyond Bitcoin Okay, so developers let's talk about developers. This one's particularly bothersome for me being somebody who tries to hire and keep developers So in the top right we see this guy Mike did ask you see he's worked before at Braintree Venmo Google PayPal Disney He's now working on a blockchain project the number of times I see this like People working at the most cutting-edge software companies in the world are now doing a blockchain project is like it's more than just Coincidence as a trend going on. The reason is Blockchain developers are like Hens Teeth at the moment, right? There were something something like 14 or 18 I saw on a stat on the side a slide recently 14 or 18 times more openings than there are developers So WordPress is quite a contended space, right? So we'll like unless you're lucky to be at the top and a premium then you're basically competing with often Indian or like Eastern European developer, right rates here Developers like like they're charging at least double what WordPress developers are charging And you know what the work the work that they're doing is I'd say it's more interesting and important as well And that's me running an agency Being being honest, you know, I really do think it's true. I mean blockchain development is harder as well There are more languages the consequences of screwing up a worse Like imagine losing 300 million dollars or something like that. I mean, it's like not low stress but I've just come back from Silicon Valley and The amount of activity and like insanely clever people working in this space is mind-blowing It really is so don't underestimate How attractive this new space is going to be if you can code then you can help build a new economy, which is At least as exciting as building a WordPress site So There's a new ecosystem that's going on out there as well. It's not just about the platforms. It's not just about the development It's about this whole It's about the whole concept of what it means to have Content to have an application to run software. It's a whole new way of thinking economically and about collaborating. So There are going to be new solutions to problems for which currently WordPress is a good option And so there's that kind of high-level just ecosystem and approach and theoretical Threat That's lurking out there This one I feel a little bit nervous about putting up there because I don't want to offend anyone that is involved with the WordPress project or Anyone that works so hard to lead it in a good honest responsible way but I think WordPress project governance is honestly Confusing for some users, you know, this is a conversation that I've had to have You know, we're running WordPress, but it's also kind of connected to WordPress.com Which is kind of like WordPress, but it's not because it's owned by this centralized Business and then to make use of your features. We have to connect you through jetpack, which is this thing That's run by automatic, but it comes with any it gets like super confusing even for me and Quite untenable for enterprises who need to know who's got any kind of access to their site, right? You know the new versions of we commerce all ship with These great features, but you have to be connected to WordPress.com infrastructure to do it, right? And that's a point of entry and it's a centralized point of entry, which I'll talk about as well So WordPress.org is a piece of community-owned software. It's You know run by the foundation, etc. I think there's a new breed of Projects with new ways of governance coming and I think we have to Seriously consider What are the structures and mechanisms by which WordPress is going to be managed going forward, you know, because people are going to come to expect this sort of transparency about decision-making and influence That's my two cents on that one So what about all the good stuff now? I've sewed doom and gloom The good news is that the WordPress community is until 10 minutes The WordPress community is full of exceptional individuals who have worked together to produce one of the most important software projects. It's ever been We continually learn and adapt and I think that the WordPress community can achieve so much more By looking at what's out there and figuring out like how do we adopt? How do we pivot? How do we absorb? How do we integrate? That's what WordPress does, right? You know plugins of what makes WordPress work and there are opportunities out there But we have to we have to start looking now and start thinking now and start developing now Because they're coming thick and fast So here's some good ideas that I think are good ideas anyway, so let's fix broken stuff Who read the post by the guy that spent like five years? Chasing debt like running a spam comment plug-in and he had a breakdown because he ended up looking at like people dying and really horrible things happening the whole time like a super horrible problem, right and So comment spam email spam review spam These are all problems that get fixed by the same principles as As the civil idea, right? So you have to put a stake up or you have to pay like a microtransaction, right? So what if it costs you? One penny one cent to leave Like a comment on a WordPress blog Right, you know the economics of spam a screwed up You have to send billions of emails to make like ten thousand bucks back So what if you put a tiny cost on each of those transactions? It blows spam out the water and there are platforms out there doing that They did coin hive has like a little Monero minor Monero is a cryptocurrency. So instead of telling Google which Pictures have storefronts in you just let your browser run some hashing for two seconds And that is if you've got a server farm now Uneconomic to leave all these comments about there's a bit bounce for email And there's another one as well. I can't remember earned.com. I think so you can set up an account now on earned.com Set your price send me an email. That's how much it's going to cost you Security and infrastructure so Matt Radford pointed this one out on Twitter yesterday Which I think is a doozy So this ticket is about it basically says currently if an attacker can compromise API that WordPress org Then they can gain access to every single WordPress install on the planet now Automatics team do a very good job of Securing the WordPress.com infrastructure and so does the core team securing The org infrastructure nevertheless. It is a centralized infrastructure an essentialized Entry point to a massive surface area of the web. So it's a huge risk So what if we stored software updates and their hashes on the blockchain? What if every time your software your WordPress site tried to update WordPress or a plug-in or a theme? It looked for consensus It looked for the hashes and wouldn't allow an installation to proceed unless this blockchain was in consensus This was valid software and the hash matched wouldn't that be a more secure way of doing it than having centralized infrastructure? I think it would be There's opportunities for new integrations. So this is Excellent projects called basic attention token which takes the idea of tokenizing stuff to a really cool degree Which is they? tokenize a unit of human attention So this is a project by the guy that created JavaScript. He worked in Mozilla. So he's no fool And it basically says like civil you can directly reward Publishers by transferring tokens, but it also does a bunch of stuff around advertising and stopping this kind of Weird power that advertisers seem to have over everyone in the digital marketing space So I would definitely recommend checking out that project But the point here is we'll be able to charge clients for doing different types of integrations and we think about doing at the moment this one is like Uncannily validly close to WordPress right? It's called Poet It's got something about Gutenberg on the homepage It's a really cool project What it does every time you post some content It puts that content on the blockchain and It creates a transaction that proves that this content was posted by this person on this time. Here's the hash of it So it then becomes proof of ownership, right? That's my copyright There's a WordPress plugin for it already, which is great but imagine now there's a service where you post content it gets like the proof of Authorship is locked into the blockchain and there's like a crawler that goes out online it finds somebody that's pinched your content and Automatically issues a takedown notice or offers them a licensing You know, there's there's such smarter ways that we can do stuff with content ownership now And this is a live thing like you can literally use this service now This one is cool as well So I'm going to do that thing that you should never do which is to do a video in the talk so This is star blocks and these are the coffees that you can buy and this is showing a cryptocurrency Checkout for an e-commerce thing. All right, so that's what's happening You don't really need the audio for this So they've got a drink it costs point six not none or six three Bitcoin It's giving you a QR code on the thing. You're opening up your wallet app This person's then going to do like an absolutely Good awful job of trying to get the QR scan QR code scanned But like this is not adding taking cards out of pockets. This is not putting credit card numbers in This is an app on a phone with a wallet in it talking to a Wallet on a merchant's account. It's picked up their address and the amount that he wants to pay That person wants to pay click done That's a future of e-commerce, right? It's just so much So obviously so much better than logging into PayPal or copy and pasting Credit card numbers in like just so obviously and that's the thing to remember about cryptocurrency is it's a Nate digitally native way of transacting value. It's not old methods bolt it on to a new medium It's it's natively digital So if you imagine there's like TC IP IP SMTP DNS TLS yeah, I'm not gonna hit that. Thank you Then you know what we don't have is like a protocol for sending money, right? Do you know there's even an HTTP code For payment required. It's like a for 402. I think payment required But we never built a protocol to actually send the money for it So even from the beginning of the internet the very first web had this idea of like paying for content This is that protocol cryptocurrency Some other minor stuff. So imagine that you as an author have your public address on the thing and your social graph of what you've posted proof of ownership certifications affiliations Accreditations are all mapped through this open transparent network. What does that mean for SEO? It's like the world's richest graph, you know, how do you determine relevance when it's not just about keywords and keyword relationships Imagine a social graph the power of Facebook's for the whole web and maybe without Facebook So what new services can you offer as an agency? You know, I think One thing that I feel passionately is that I don't know why we charge so little for what we do Like we as a business charge the same daily rate as a plumber. That's not cool Like we add strategic value and help businesses transform stay alive and Create impact like why on earth to web agencies only get to charge a hundred quid an hour or whatever it is, you know it's insane you go to Anderson can like Accenture or IBM or somebody like that, you know They'd like 10x those prices and I think this is our opportunity to do that So our opportunity to say look here's the value that we create in because that's the money that's in your wallet that wasn't there before You know, this is a brave new world and we as a technologist and be People that are used to working in an open-source community and creating value and working through agile backlogs and delivering Delivering tickets We can transform the economy. This is our opportunity to Triple our rates pay our developers double have a much bigger impact on the world So we're going to need to learn as businesses how to do some of that stuff But it's there for the taking And this is why because Everyone's had a joke about Like a DIY or a vegan and a crossfit of walking into a bar and like who says what they are first something like that right so that the internet has created this like This fabric of micro communities of people that have causes and passions and believe in stuff You know, it can be hyper niche like, you know, knitwear for cats But there's enough people online that you can build a community around that right and if you can build a community You can build an economy now because you can create a token you can transfer it and you can create these circular values of One minute. No, no, I might actually make it I'm Circular economies of value. So it might be that you never trade your crossfit coin outside of you know, a Weird shoe company a paleo diet company in your crossfit gym, but it doesn't matter, right? You know, if that's if that's the way that you want to transact as a community you can And so brands this is like zooming way out, but The organizations and the brands of the future are going to be very different from what they are now You know, it's going to be about closer alignment with human values. What what do we want to achieve? What impact do we want to have in the world? What's our plan for doing it and how can we work together to make it happen, right? What are what are the economics behind this change that we want to see? So I Think there's going to be a new book or in Those guys shifting like I know time is definitely up those guys shift like tens of millions Around the world every day to deal with different payments coming and going to different drivers in different countries They would kill for a cryptocurrency that they could do that like that with Just a fact and as soon as the US regulators sort out what they want to do with this then we'll see that happening I don't even have time for to go into this stuff, but it's like everything's going to change and read up about it There are some things that you can do so basic attention token runs in this browser called brave at the moment at some point They build like a chrome plug-in download it Have a look at the settings see what's different from normal like web browser settings think about think about Implementing it on your own site think about using somebody's platforms Try them out see how they work see how comfortable they feel to us technologists that used to working in this space Like learn about this technology because it is absolutely coming I promise you that like forget about the news about Bitcoin going up or down like that is just it's just a distraction Yeah, what features do they you know I showed that whole list of Plug-ins, it's not financial advice. I'm not a financial advisor talk to a financial advisor or a lawyer. That's not financial advice subtle and I appreciate that Thank you so much for that wonderful talk. I'm sorry for rushing you there But we have to get on to the next thing it was really fascinating and I'm sorry We don't have time for questions. Will you be around after the closing closing remarks?