 exchange for media for organizing this particular full discussion on the brands and organizing these India brands called live which sets us thinking about and refreshing our knowledge for everybody in terms of really the importance of brands and what it means the success of any business and over this session the topics which I saw of the speakers are going to come and dwell upon is really going to be and looks like a very overarching scenario when covering all the aspects of right from starting a brand to maintaining a brand and really growing the business out of the brands and what I see is that the role of the digital communication and the media which is extremely important and the participation which I saw in my own session it was a really household scenario so I think I would like to wish everybody for the rest of the day in terms of enriching their knowledge in exchange of really the thoughts on building the brands