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2010 Effie Case Studies: Ideas That Worked, Part II

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Published on Nov 10, 2010

Effie Worldwide in partnership with YouTube -

Learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.

Featured Cases Include:

* EA Sports & Heat- "EA Sports' The Win"
-Scott Redick, Director of Strategy, Heat
-Steve Stone, Executive Creative Director, Heat

* Kraft Beverages/Capri Sun & Ogilvy & Mather- "Respect The Pouch"
-Joan Dufresne, Sr Planner, Group Planning Director, Ogilvy & Mather



© Effie Worldwide, Inc. All Rights Reserved.

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