 Wow, what's up everybody? Once again, it's Brandon Mann, Shawn, and you can't even see my feet, I'm up here dancing. Today I wanna talk about how you can stand out in today's music marketplace, no matter what genre and industry you are in. But first I wanna start with this video right here. Anybody can copy any synth now. You can find the synth sounds, you can find presets, but if you manipulate vocals, it's something really original. We're literally always trying to find something that you haven't heard before. What we both try to do is push the envelope with sound and with Jackie, it takes it to the next level and it's also we have no rules other than we make good music for the new rules. I appreciate that Diplo. You two skrillex. Sound, new sounds is how you stand out when you don't have to be a producer. You can do this with your voice. Maybe it's not your style, but at least hear me out for this video. When you think from the idea of a producer DJ, and they talk about finding new sounds and all the interesting things that they do, especially with a voice, they say if you have somebody's voice, that's something that other people can't copy using computers. So just tweaking somebody's voice and doing weird nuances, it's kind of a hack to making something unique that nobody else can copy. But even from a rapper standpoint, think about a lot of the top people in the game right now who are really winning. Whether you like their music or not. Young Duck. Yep, yep, yep, yep, yep, yep, yep, yep, yep. You got Future. Percocet. Mother Percocet. Those might seem a little extreme, then of course you got Drake with his singing that he brought to the game. Obviously Chance the Rapper raps kind of normal life, but he still has all these weird nuances, a unique voice, ah, ah, ah, ah. And all these things that he does that sonically cut through. The Migos and the doop-a-doop-a-doop-a-doop flow, it sounds different. This is very important because people have pretty much heard all the types of expression when you really think about it. People have heard sad songs, people have heard turn up songs, people have heard every kind of story that you can think of. When you can make a sound that's different, you cut through because it's something that people would never heard before. Even if it does suck, it's at least going to get people's attention. What are we talking about? Get people's attention all the time, marketing. Do you want people to see and know you? Think about how Fetty Wop sounds, sings and rap with his unique voice. Baby, watch me come my way, yeah. Think about Travis Scott. And how he tweaks that unique way of using auto-tune that he shares with Kanye. Speaking of auto-tune, obviously T-Pain stood out because he sounded completely different. So for all you rappers who are like, I'm just focused on lyrics and I'm just focused on rapping a certain way. I kind of have a 90s-type style, et cetera, et cetera. Not saying you can't develop a fan base, nothing like that. But just understand that it's easier to stand out and get people's attention when you bring something innovative to the table. And because so many things have been done already, every story has pretty much been told in movies and verses and so many different ways. It's only sonics that are kind of that next frontier that people are truly innovating in. Even somebody you can consider hyper-lyrical like Kendrick Lamar has this unique, spacey sound and rasp that he likes to rap with. And that boy is unique in some other ways as well, but I can break that down for you later. So stay tuned, you know what to do. Keep that subscribe button.