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Published on Feb 17, 2013
Half the Sky Movement: The Game is a Facebook adventure that raises awareness and funds to empower women and girls across the globe. http://facebook.com/halfthegame
Players embark on a journey to complete quests and unlock real-life donations from sponsors that reflect the important issues portrayed in the game.
Quests in the game reflect the real-world work of our 7 non-profit partners: The Fistula Foundation GEMS Heifer International ONE Room to Read United Nations Foundation World Vision
Johnson & Johnson and The Pearson Foundation have already allocated $500,000 to be donated through gameplay (respectively to The Fistula Foundation and Room to Read), meaning you will have an immediate impact simply by playing the game.
Half the Sky Movement: The Game is presented by Games for Change, Frima, and Show of Force, with major support from the Ford Foundation and Zynga.org.
Additional support provided by the Rockefeller Foundation, Intel, United Nations Foundation and the National Endowment for the Arts.
In-Game Partners are GEMS, Heifer International, ONE, United Nations Foundation and World Vision, and matching contributors Johnson & Johnson for The Fistula Foundation and Pearson Foundation for Room to Read.