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Published on Mar 28, 2017
So, AMP made content faster on the mobile web. But what about ads? Slow, spammy and disruptive ad experiences have eroded the value of content by annoying users even as advertising continues to be at the cornerstone of every publisher's business model. AMP's mission is to build a better, faster mobile web --- and that includes ads. Watch this video to hear more about AMP for Ads (A4A), a new initiative from the AMP Project that's fundamentally changing the way ads are built and delivered on the web.