 Julio Jones, Calvin Ridley, Hayden Hurst, get ready, because end coach Arthur Smith uses unique route concepts to get the football to you playmakers in space. Watch how he does it on these particular plays and how he uses that to be really special and create those long plays. Let's talk about some of the unique route concepts that Arthur Smith brings here to Atlanta and the way he creates these particular zones and really confuses the defense by formation once again, by motion, trying to get information, and then the execution is the end part of it. On this particular play here, once again, here's your tight end and you use the tight end a lot. Hayden Hurst is a guy that the Falcons use a lot in motion to understand where man coverage is and then use them to isolate if you have time. Here you got motion across. So this information right now tells me that nobody went with it. So when nobody goes with him, that tells you it's zone coverage, but then they can also switch it up here pre-snap. And that's the one thing that Arthur Smith I think does really well is, he has route concepts that fit man, that fit zone. Pre-snap, this says zone coverage, nobody goes with it. But on the snap of the football, you're gonna see man coverage and the route concepts that come out of it. You're gonna get what I call a three level concept which is good versus man or zone. You're gonna get the shell across here coming across the middle. That's good versus man or zone. You can sit it down or you can keep it on the move if you got man coverage. Here's your tight end Hayden Hurst. He's gonna come up and he's gonna run an out route. This is good versus man or zone. You're playing cover two, cover four. He can sit in this void or he's got man coverage. He can stay on the move. Something Hayden Hurst does really well in this offense and you can tell he's gonna have a big impact. Then also here's your other elite receiver he's gonna run an in cut. But what happens here is because both of these guys go vertical. Both of these guys are gonna come up and they're gonna go vertical. They're gonna confuse these defensive backs here and they get confused so much that they take two guys and leave one guy wide open. So we already talked about motion is an indicator for information that tells us if his man or zone. Now you're talking about the route concept that creates this particular play here for him. Now you see both these guys going vertical. He looks like he has it right. He's looking right at him. He's got good coverage on him. They got good man coverage on the backside. You got the shell across here that can win versus outside leverage running away from you and then at the bottom. Here's that indicator. We're gonna talk about one on one on the backside because it's so afraid of you running the football out of this formation you get these one on one matches on the outside and this could easily be Lulio Jones one on one on a wind route down that sideline. But he works the three receiver side and now the top of this they get confused. Look at this they get confused at the top because both guys went vertical and now here comes a your big time receiver come across here with nobody in the middle of the field and they complete a huge pass to him over the middle and now you convert on third down at five which creates a huge play. So by formation you created exactly what you wanted and then by the route concept you're able to get any guy you wanted open your tight end either your receivers and they did a good job of executing it at the end of that play. Arthur Smith does a really good job of finding ways and creating these opportunities for the tight ends. As we've seen he loved the tight end he's coached the tight ends before so he understands how to get those guys to football and his particular play here he's gonna use 10 personnel and this is where Hayden Hurst can really win is 10 personnel especially they're playing some kind of zone coverage but the other thing to recognize on this particular play is this is third and 11. They use tempo, they use no huddle and they catch the line is kind of off guard here with their tempo and their motion. I say 10 personnel because you have one tight end and the rest are all receivers. Here's your tight end right here who could be Hayden Hurst. He's on the football that tells you now he takes priority over this route. He gets into here but first off this is what I call the no huddle they catch him in tempo. Look how many guys are standing up and looking around. They have only one guy with his hand in the dirt. Everybody else looking to the sideline. These guys are trying to communicate. He's talking to him. You see so many guys, these guys aren't even ready. He's still walking around. This is where you can see they caught him in some kind of tempo and he uses the tight end right here to feel the void right in the middle of this field because there's really nobody to cover him because they weren't even ready. Ball of snap you see they're still walking around and now look you got receivers outside. They tried to go to cover two. They got that covered. That's fine. But you got so many guys to work the inside here and look at this nice play there for your tight end right over the middle catch of the football. Nobody around them 311 and easy completion that gets you the first down. And if you don't like this because of tempo because of no huddle, this is what makes it so good. And other Smith changing it up through a ball game and no Falcons fans would love to see that but he does change it up. Also it creates other opportunities. Now the tight end catches the football but look who else is open. You got another receiver that slipped out here. Nobody's within 15, 20 yards of them because of the tempo, because of no huddle. You still have many options and just because it's third and long does not mean you're not going to be able to pick this up. They pick it up, huge game and that could easily be Hayden Hurst and his Falcons offense creating that for Arthur Smith and creating the big place out for you. I've talked a lot about rock concepts and how good they are. But I love the way Arthur Smith uses these different rock concepts. And I've said this so much about formation by alignment and it matters so much. And these rock concepts are good versus man and good versus zone because of the way they're created. And watch on the simple play. You're going to have a little slight motion here. This little motion here is going to get this linebacker to fly up just enough. And on the back end here, here's the route you got here. This is 21 personnel tight end on the backside. And this is where he tries to isolate Hayden Hurst. He tries to isolate his tight end on the backside and run this out route. Now most of the time it could be there but if it's not there, here's what I like about what Arthur Smith does. The route concepts always come into the vision of the quarterback, which means everything is coming into his eyesight when he's trying to throw the football. And this one is all play action again. You're going to act like you're going to run this particular zone here but then you get these guys flying up. But here's the route concept. You got a little small over out here and then you have a deeper over out here. And then you have the tight end out on here. Everything wants the quarterback comes out of the play action here and turns his head around. Everything is going to be in his eyesight. Watch the little small play action here. Watch the motion. Look at the motion. Look at this guy. He's already flying up because he thinks it's going to be this little inside zone here. He flies up here. It's not quarterback flips his head around. Now look at this is Hayden Hurst on a corn. He already has leverage here to complete this. He could throw this if he wanted but because he took a false step up. Look he's already beat coming across here. This guy's going to have an even bigger void to catch the football here. And now boom. Look at that window. One window here is open. Another window is open here. Doesn't matter if it's man or zone. This is Hayden Hurst at the top. This is easily an easy completion. He has three guys he can fit this football into and it's all predicated off the run mirroring the pass game and now you complete this football and another chunky artist play for one of your big-time playmakers on the outside. Mirroring the run game, making sure they look exactly the same but also on the back in the route concepts, matching what you want to do and really good versus man or zone. Dragons fans thank you for joining me. I am DJ Shockley. I am really excited as a former QB to watch what Arthur Smith does with this offense. There are a lot of things that can get done. He is very explosive in the run game or like I said, he uses multiple ways to get this offense into the end zone. He's very effective. Looking forward to a great season with our new head coach Arthur Smith. We'll see you guys in the fall.