 Hey, it is Jonathan here, and I want to film this video for you to kind of explain how to make your product a winning product. Okay, so what do I actually mean, right? When you've done like product selection and product sourcing, after you've gotten your singular product and are ready to market it, right? People keep saying there's something called a winning product, and I'm like, I may be different, right? A bit from the minority standpoint, I don't believe they're such thing as a winning product, right? So I think they're such thing as angles. So you can make like very, very simple and like things and products that are not that doesn't seem like winning products into winning products. Okay. And how you do that is actually playing with the angles and the marketing angles towards it. Okay. So I'm going to give you an example right here. So I literally just searched, for example, right here, kitchen product on Google. Okay. And I saved it in my travel card right here just to show you. Okay. So like this is like an incredibly difficult product to sell. It makes like, I don't know, no sense. And there's a lot of things happening, right? And of course, it has a unique selling point, right? So even for your own products, right? You definitely need a unique selling point. If you're selling like dresses or stuff in e-commerce, and it's quite generic, right? Obviously, the brand itself has an angle to it, right? It could be like Boko Chic Boko. It could be Gothic, right? So those are unique selling points as well. Right. So all you got to do is to play with the angles. Okay. So let me show you exactly what I mean. Okay. When you cannot find a way to make your ads profitable, right? You got to find like your edge or your niche and really drill down into your unique selling points. So let me give an example right here. Okay. So this is the product that I'm supposedly trying to sell. And let me show you the different angles that you can use. Okay. So you can see here, right? Number one, I can target customers. For example, the first one persona is woman 18 to 30 and their millennials. Okay. Second one, I target mothers who are 30 to 55 and they are housewives. And then third one, I can target mothers. Same thing, 30 to 55, but working moms. Okay. So right there, I already have three adsets that I can play with right there. All right. So what are my angles? I can try. Do you always have a messy kitchen? And would you like an all-in-one toaster that actually cook your breakfast for you? Okay. So that's angle number one. Number two is like, do you hate washing so many things at one time? Right. So that's why you have something like this. You can just wash one thing after you set up your coffee, your eggs, blah, blah, blah. Okay. Then angle number three, where you write your copy, it could be, do you love breakfast but hate waking up so early to prepare? Okay. So can you see, right? I have essentially segmented my product into different customer personas. And according to those personas, right? I can write very, very compelling copy based on each persona. So what do millennials care about? They care about just getting their breakfast and finishing so that they can go to work. Right. So there's a priority. You can tap into that, into that pain point, right? 30 to 55 housewives. What do they care about? They care about their children. They care about making sure that the kids have food to eat. Right. Number three, a mother's 30 to 55 working moms. What do they care about? They care about like getting to work, but obviously having the kids taking care of as well, but they don't have time to do so. Right. So can you see, right? They are so different angles, but then because you're targeting and the copyrighting is meant to sell to that single persona. That's kind of how you make it winning because a general, hey, check out this kitchen product 55% off by now. It's very boring, right? It's definitely won't be a winning product, but if you give it a slant, give it some character, right? Tell a story about it, right? You can tell so many stories about, for example, like going to, going to work and then you have no time, right? Or like, hey, do you always hate washing so many things after like preparing breakfast? Like, can you see how you've created an entire story and narrative around this singular product? Even though it's like, it may not be a winning product at first. Okay. So hopefully that makes sense to you. And don't always think that, hey, I picked a single product. I don't know this highlighter or like this water, water, right? These could be like really, really boring things, but like with your imagination, I'm sorry to say, but yeah, you can make them winning products just because of the story you tell the narrative you tell. And that's how like branded e-commerce brands different shape from dropshipping brands, right? They, they introduce feminarity. They introduce a story and people follow along that story, right? They're captivated and they're engaged by it and then eventually they'll buy. Okay. So hopefully that makes, that a lot makes sense to you. And yeah, if you have any questions about that, do let me know in the description and if you can check out some of the other videos on this channel as well, I'll appreciate it. All right. Hope you have a good time. Okay. See you in the next video.