 Quick tips in terms of doing Facebook ads for if you're just starting out with a small audience, so I Guess the quickest tip is I have a whole course on that but Besides that I would say that the the important thing is to understand when it comes to Facebook ads Just having big numbers of people seeing something It may not be a good idea because well first of all I Separate Facebook ads into warm versus cool So warm audience are the people who have already engaged with your content in the past year Whether they visited your website if you have a Facebook pixel installed So that's probably the quickest tip I give you install the Facebook pixel on your website You need to follow whatever laws you know are in your location about fit You know pixels and cookie tracking of your visitors But yeah, if you once you have the Facebook pixel installed then everyone who visit your website some of them who haven't blocked cookies You'll be able to advertise to them in the future or going forward and so that's part of your warm audience your warm audience also includes People you upload from your email list subscribers you upload them Even if it's smallest small list you need to still upload them again based on the you know, whatever laws in your location it also so your website visitors your email the subscribers your Facebook Engagers so these are people who have liked one of your posts or commented on it or shared it or simply click continue reading or They have viewed three seconds or more of any of your Facebook videos. That's all part of Facebook page engagers or Instagram account engager same same idea. So your warm audience are Most likely to buy from you. So I when it comes to Facebook ads I always say, okay, you continue nurturing the warm audience with good new content You know as well as Making sure at least once a month you're you're running an ad to your warm audience and hey This is my current offer You know sign up for my discovery call or sign up for my upcoming course or webinar or or join my group program Whatever it is, you're selling so like at least once a month you run Facebook ads to to the warm audience inviting them to Something if you have additional budget you also continually like once a week or once every two weeks you're running an ad to the Facebook audience Warm audience just to nurture them with some great new content. Okay, so that's the warm and then the cool is like well Maybe the fans of Brene Brown might be interested in myself. Maybe the fans of you know You know Eckhart Tolle might be interested in my stuff So you kind of pick an influencer that is like a celebrity influencer who has an audience that you would love to reach and then That's your cool audience. You are reaching them with Facebook ads using your best content. So unlike other Facebook ads experts I don't teach Funnel like oh, you know, wonderful, you know catchy video that gets people to sign up for a free gift or whatever it is Yeah, I think that tends to build the wrong kind of list. So I like to run I think of Facebook ads Ironically because how evil Facebook is supposedly I think of Facebook ads as a ministry So I think of Facebook ads as like equal to donating to charity. I know it's it's very twisted logic but guess what I believe that you're Probably your your most powerful way of giving of giving impact in the world is your life's experience and sharing that to try to shift Like what is the impact of a mind or heart to shift it? Yeah, I mean sure you want to feed the poor you sure you want to heal heal the sick But what's the what's the impact the ripple effect impact of somebody whose mind was shifted or heart was uplifted by your content We don't know because that person goes on to help any more people. So that's why I say running face I look at I spend six hundred to a thousand dollars a month on Facebook and Instagram ads much of that money It's just ministry money. I'm not trying to sell anything I'm just sending helpful content mind-shifting content to the people Co audiences who who like many of them will never follow me again But they like wow never thought of it, you know marketing in an authentic way before maybe I can think of business is more Purposeful, you know, I mean like like I I'm doing this all day long Whatever your content is whether it's you know mindfulness or relationships or healing or you know Whatever it is you're you're helping people with your content and that's the cool audience stuff and whatever budget you have I mean budget we could talk about in a separate segment, but But but here's the final thing I'll say that's important is that when you're running ads will cool audience You should study You know, you'll find some people liking your your your cool audience ads You should study the profiles of those people to see you're reaching the right people before you spend more money on that audience Because maybe you think the Brene Brown audience is really good for you Maybe not because she has what three four million people now You can advertise to on Facebook that are part of her audience Maybe a bunch of them who who are gonna like your ads are the wrong people So maybe you need a filter Brene Brown and who also are into a cartel or whatever You know, whatever the influencers you want to stack on top of each other and say well If you're interested in her and him and them and this interest Maybe you'll find like the ideal audience, but you got to keep studying the profiles So I keep I keep spot-checking the profiles I'm reaching the right people and some people you can't see much because they're very private profile You just move on to the next person. You just use a representative anyway So that's really quick kind of a five-minute nutshell of my entire, you know, eight-hour Facebook course So I hope that helps