 Welcome back and today as I told you earlier we are going to talk about the film, the entrepreneurship in the film industry. Kenya has produced or been a location of the film since the early of 90s rather than the future films in with fiction contact. Kenya has mostly produced documentary films often relating the conditions of the people and poverty in the main cities of Kenya but today we are going to talk about the how to make money from your talent in this film industry and today I'm joined by Naftali Mughire and also Daisy Mba. Naftali Mughire is a film entrepreneur and also animation and motion graphics designer and also Daisy Mba is a special effect artist. Welcome. Thank you so much. Yeah and so I will start with you Daisy. You know the special effects artistry is quite young but it is gaining popularity here in Kenya so a little bit tell us about your journey in doing the special effects is that and how did you end up here? Yes to be frank at first I'm a fan of movies since my childhood and they always fascinated me to see the fake ones sometimes before I thought it was original ones like it was really happening but as I grew up I went on researching more I thank my parents they've helped me that journey a lot also they introduced me a lot too knowing what is really happening and later when I came to learn about the real artistic in it and the art in it so I got interested in it so I did some little bit of film and now understood the fact that special effect is a base and it's a stand on its own and like makeup is also made but special effect is on its own and it's something that can make you go far so I took my time I went to school I started the whole makeup first then I went and specialized in special effect yeah so that is how my journey was and it was swift I can say that. And how long have you done in this the special effects? Probably I'm missing I'm getting to three years. Wow that's quite a big long time yeah and I'll ask to Naftal how did you get also to you in this industry and what motivated you to dive into the motion and graphic industry and first of all you can tell all of you what is animation and motion graphics because we can assume that everyone knows. You know animation is very broad as you have said we have two types of we have like three types of animation we have 2D animation 3D animation and motion graphics and when I say 3D we mean you see that thing in three dimensions you see it all around but when I'm talking about 2D animation you only see it in two dimensions okay and let's say let's talk of the first first Kenyan films or other animations were done in 2D and then when fiber came in that's everything that many people know that's now done in 3D and most of the adverts that you see that are done with Safari come most of them are done in motion graphics. Motion graphics is whereby you admit text text to you give life to text yes okay awesome and what motivated you to get into this industry when you know me I started as a DJ first and then went to school that's interesting I started as a DJ when to school did mass communication after mass communication they wanted to film production and later went back to school 2D animation the reason why I did animation is because at that time there were no people doing animation and it was an open mass for anybody who can jungle in and step in and do something different because people used to say we can only see the fiber advert that's the only thing that is animated in Kenya so I had to come in cut that gap and produce other things that people can look at you've said that long time ago there were not many people who are doing in the in this animation and motion graphics industry and for now does it pay for you as animation and motion graphics producer to invest in the film industry sure sure I can tell you for fact for one second we can charge a slot 5,000 shillings per second so that's if you give me an advert of 50 seconds all six adverse are done in 15 30 for 560 so you can see how much you can make in that gap if you're charging 5,000 per second yeah so animation is really paying it's something that people should look at because it's very broad it's like a market wherever you're selling onions or tomatoes there is no way you can tell me me me Nikona what one work was here so it's a very broad market that people should go into it and try to be very creative and produce new things mm-hmm wow that's nice and you for your daisy you know the film industry is very very big and yeah it's broad and why do people think and assume that ladies will tend just to do the eyebrows makeup rather than you automatically want to work on eyebrows why do people mostly think of that I think to start off saying is we pass that error mm-hmm people should just see a women and men there's no difference in art mm-hmm art is something that you're born in with mm-hmm I can be a very good visual artist mm-hmm and doesn't mean I have to be a man mm-hmm no that is art in me the art in me sure so not necessarily every woman has to do their eyebrows frankly speaking mm-hmm I cannot sit down and do my eyebrows myself wow because I've done the whole makeup thing but it is not there yeah my art is on the special effect yes I can do them but I can take like five hours no if I get that perfect thing yeah yeah but you want when it comes to the special effects I can jungle my shortest time on it mm-hmm so let us take that mind off that ladies and art ladies are so perfect we have the perfect eye yeah we can say that sure we have the perfect eye on art mm-hmm and colors who doesn't know ladies with colors yeah and you know when it comes to the special effect mm-hmm there is that touch is that look and is that feel feel that once yeah so if ladies venture in it mm-hmm it's it's like attaching to them yeah mm-hmm well that's nice on the rather the fiction side of the makeup the makeup yeah that's great it's not about the eye lashes and art no they's more about it okay that's nice and also as the producer tries to drop the some of the works that you've done what are your favorite signatures that look and how does it set you apart from makeup from other special makeup artist mm-hmm I can say my choice of they my job my choice of set mm-hmm what I use mm-hmm because frankly in Kenya getting the equipment is a little bit expensive yeah but being creative is not expensive mm-hmm yeah so I can say my signature is a what I use mm-hmm to make these special effects mm-hmm yeah because I literally make them myself mm-hmm yeah awesome awesome that's great and also as the as the director tends to to put the makeups that you've done and which are your big projects that you've done you know because this it's it's a big industry like this one you can see such oh my god actually I got frightened at these sites yeah that's just scary those are just and actually let me talk about this a little bit that's a man yeah um what creative did you use it is just thinking of something crazy mm-hmm just as I said it's about what can you create personally what do you think mm-hmm what do you personally yes want to achieve at the end of the day mm-hmm because that time there is an institution we are going for a showcase mm-hmm so we had to show I was going to show up on students on how to just think out of the box and get your own thing out yeah well that's great that's very very good let me go back to you now tell yes you know in the film entrepreneur it's very very broad and what does it take to be a film entrepreneur here in Kenya you know at first you you must stand out you must create something that is on top notch mm-hmm people people tend to say that film is not paying I'm a little bit of money's gotten from it which is no which is not true yeah okay mm-hmm because the first thing is what the clients if you really give out what the client needs mm-hmm you're there because most of the crimes that I can tell you in film industry don't know what they want mm-hmm let me talk to those who want to do advertisement because major we have measured in doing advertisement okay many crimes really what they know what they want but they don't know what they want mm-hmm so the moment you get to juggle in between what they don't know and what they want you are on it mm-hmm that's the moment you start making your good money mm-hmm yeah mm-hmm wow that's nice and also there's thief competition in the film industry and also the special effect makeup how do you deal with that after because we we have really put our name out there we have done the best projects we have we have worked with a lot of companies we have collaborated with a lot of companies to produce these products that we give out okay the first thing is most of the Kenyan artist later producers are very mean they don't want you can't get two three companies coming up together to come to do a project mm-hmm and we have really cut down that mm-hmm for us we really much different companies we come up together to produce the best product so that once the product gets out there it really cuts across what it was to market mm-hmm yeah well that's nice what about you Daisy in the special effect industry uh frankly speaking the special effect industry is not yet so really out there mm-hmm not many people believe in us yeah and not many big producers believe that they have special effect artists they only know we have makeup artists yeah yes because my friend our Kenyan girls can do the makeup yeah they can't they can't but they're not believing in us that we can do more than that eyebrow more than that shade of the eye shadows or what so I think it's but currently it's picking up because I can say I mentioned like I've done a few movies and I'm so proud of myself and my team that one of the movies that we did one the best feature story feature series in Kalasha wow where I was proud of that because at least please tell us which one I got I collaborated the k-university to do the gg wow the gg film wow so I did the makeups I did the special effects and everything and it was fun it was and winning was even the girl power we are talking about yeah it's not about the eyebrows again yeah yeah awesome awesome and as I go back to you naftal you say that making the the five minutes no the two minutes first something of the motion can lend you to get the five thousand shillings yeah but um how how how are you making money other than that how are you making much money in it and marketing your work you know marketing should not be really an issue to end artists because once you produce the best thing it will always market you wow yeah there's no need of you spending a lot of money starting to market your projects just do the best project derive it put it online customers will just stream in the issue that we have here in Kenya is we only want to cut short we don't want to do the right thing and the right place you get somebody's getting a job he wants to because of the cost of production everything he doesn't want to use money so that he can make money and that's where we go wrong and we don't want to invest in this in this field yeah because it's very expensive yes but the moment you invest in it have the right equipment have the right people working under you have the right team give your team motivation motivate your team because the moment you don't motivate your team that's the first failure that you're going to in this field because this field needs a lot of you have to be with the team the moment the team feels like they're making money for you that's the first place that you're going to lose so the only thing that I can tell people is let us be one thing let's let's come together and see what we can do yeah this is one of your works that you have done actually the picture that has gone I was among the best student in multimedia university and animation I was being awarded by our by our chancellor this is what I did for John Falmer yeah and the the whole thing about this thing this is my CV so this CV is trying to tell people that you can do it yeah awesome awesome that's great work over there this I did for border TV this emotion graphics this actually the logo of the the logo identity for the TV for the TV yeah well that's great work that you have done there let me get back to you daisy since you've gone to school and now the dynamics of the job do you plan to train people now that's on the spatial effect makeup yes I plan to do it and I've been doing it and I'm also planning on a bigger platform to do it because I'm planning on December I want to get some few youth and people to come in and help get this youth to know what they ask they can do in life because people out there think it's waking up in the morning and maybe go to the salon or anything but it's not about that lady that on the sitting there at the salon waiting for you to come and do your nails this lady can do a different thing and then there are those people because I want to major mostly on the young youth both genders there those that have lost hope in life sure so I want to major with them mostly and give them a training of a month and let them go and explore the world wow yeah well that's nice of you and getting back to you and after not many film animation and and motion graphics makers are aware of the importance of marketing and distribution and also you tend to find money and someone tends not to to to get those funds to do your work how can you explain about that the first thing that you must do is you know I can't give you a guarantee that I will give you money if I'm not seeing what you're doing first of all try to come up with something just have a synopsis or a pilot of what you want to do the moment it's very impressive you will get donors will come in and your work will be out there but most of us wants to come just have a story without anything and then you want money to be put in and that's what most of us are doing because personally I was a carpet of that I wanted to start an animation studio I've done only one thing I wanted to go all over tell people that I can do this but people ask me give two to three things that we can look at and see how we can invest in these projects okay yeah yeah that's nice and what advice can you give to the entrepreneurs in this film industry what I can tell them the film industry is very big it's a very big cake that we haven't even eaten three-third of it we have only taken like a quart of it come out big big great what big portion is there the big portion that we haven't touched anything the thing is let us creatives come together collaborate different companies in there because different companies have different strengths for example we can have a company that is very good in shooting and editing but they don't have graphics so you have a film that is very plain that will not go anywhere so if this company approaches us I'm just giving an example we give them graphics on the on the film it will be a very perfect film so let different companies come together collaborate for bigger projects okay okay that's nice and as I come to you Daisy as we close where do you want to go next and what are you working on right now and as you close on your final remarks I don't want to say that I want to go to Hollywood or what I want to create my own Hollywood here here in Kenya yeah that's what that is my dream and right now we're collaborating with a few people and we're doing some Kenyan things we want it to be strictly Kenyan touch meet with graphics meet we make up anything should be strictly Kenyan and we also pushing to use the Kenyan product you want to be a Kenyan touch that is how you're going to bring our own Hollywood here wow that's awesome your social media platforms as we close at facebook you're going to find me at daisy asha kare or daisy sfx then on instagram at kare daisy yes that's the only place you can find me those two places awesome what about you naftal we are located in rear room okay spinners and spinners that's where naftal production is in all social media platforms you can follow us at naftis productions we call ourselves film motion graphics and animation gurus awesome awesome that's nice that's nice so that's what we had for prepared for you today um the film industry it's a little bit of the portion that is taken when we have a lot a lot to do and so as we come to our close i want to give you a small quote that says life is a succession of lessons which must be lived to be understood so as you remember to keep to be clean out there wash your hands with warm water and soap um and also sanitize yourself and wherever you are going so my name is john degua blessed night god bless