Ignite Craft Boston 1: Georgy Cohen "DIY Marketing for DIY Crafters"





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Published on Mar 28, 2011

So you knit. Or make magnets. Or homebrew. Or create replicas of baseball stadiums out of wire. Great! Now, how are you going to find the target audience to whom you might market your wares? The easy answer is "The internet!" The difficult part is *how* to use the internet to accomplish your goals and begin to profit from your craft. I'll go over some basics on using the web to discover your community, build an audience and, over time, develop a customer base.

Georgy Cohen has worked in online communications and new media for nine years. She is currently manager of web content and strategy for Tufts University, and previously worked in the newsroom of Boston.com. An experienced journalist, she wrote a feature about the burgeoning indie craft industry in December 2007 for the Boston Phoenix.


Ignite Craft Boston was organized and hosted by the Common Cod Fiber Guild (http://www.commoncod.com/) A Boston area fiber guild with a goal to create a fun and supportive environment for learning and participating in fiber activities.

The first Ignite Craft Boston took place at MIT on Jan 14, 2011.

Ignite Craft: Boston was an Ignite event with a crafty crowd. If you had five minutes on stage to talk about craft in Boston, what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world folks have been putting together Ignite nights to show their answers.


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