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Published on Jan 7, 2015
Porsche drivers stand out from the crowd with car recognition billboard.
In a world-first advertising campaign, Porsche drivers will attract more attention than usual with a new digital out-of-home campaign that will display a tailored message on a Melbourne Airport digital billboard when the luxury car approaches it.
The innovative campaign, created by Australia’s largest out-of-home company, oOh! Media, will automatically change the content on the digital billboard with the message “It’s so easy to pick you out of a crowd” when a Porsche approaches.
The car recognition technology developed by oOh! with Digital Experiences uses IBM software and oOh!’s own content management system ARGLYE to identify oncoming Porsches before revealing the message for 10 seconds.
The new digital campaign further cements oOh!’s position in its leadership of evolving out-of-home from being billboard providers to a new media player delivering the most dynamic and interactive out of home platforms for advertisers to better engage with customers.