 The PowerMOM study was designed to address the lack of representation of rural women in traditional clinical research studies of pregnancy by utilizing a digital research app embedded within a popular pregnancy app. The study successfully recruited 3,612 participants, with 591 from rural zip codes and 3021 from urban zip codes. Rural participants were younger, had higher pre-pregnancy weights, were less racially diverse, and were more likely to plan a home birth than urban participants. Additionally, rural participants shared less health kit or sensor data compared to urban participants. Despite these differences, both groups showed similar engagement in terms of week of pregnancy when they joined, percentage of surveys completed, and completion of the outcome survey after they delivered their baby. Overall, the results suggest that digital research apps can be used to successfully recruit rural populations for research studies. This article was authored by Jennifer M. Raiden, Shaquille Peters, Lauren Araniello, and others. We are article.tv, links in the description below.