 How to fix the three dumb website issues of Beginner's Guide. Hey, are you having problems with your website? You're not getting what you want. All you gotta do is watch this video to the end. We can fix those three dumb problems. There are some dumb ones out there and they're pretty simple to fix once you understand how to do it. Don't forget to subscribe to this channel before you watch all this. Hit that subscribe button down there. Turn it from red to gray. Don't forget ring the bell. Turn on all bell notifications so you're notified each and every single time I go live. Okay, I want to jump right into this. This is so important because when you're done with this video, you're going to be able to make more money online. That's why you're watching this video. Make sure you watch it to the end because you don't want to miss any of these things. There's only three things. It's not that complicated. Okay, now there's a lot of people out there that will tell you how to improve your sales on your website, but they're just generic little things. This video, I'm going to get into specifics about exactly what you want to do and why things aren't going the way you want them to go. Now there are three main things, dumb things that happens on our website. It's low conversion, right? They don't convert. They don't do what you want. It's low completion. They maybe get to your cart and they don't check out. And it's high exit rate. These are the three biggest problems we have with websites. And if you can fix those three, all the other little things, well, they're just icing on the cake. So the first thing we have to do is we have to kind of diagnose the problem. We're going to do that several different ways, but it's an entire path. There's a lot of steps of coming to your website to actually completing a sale. So let me walk you through each one of those and look at what you need to do because you need to look at each step to really figure out what's wrong. So step one to this is to map out your ideal conversion path. What do you want them to do along the way? Each step of the way, what are you looking at having them do? Now you can track this with a heat map, which is a pretty easy way to do that to see exactly what they're doing. But there's other tools out there too. What you need to do the second step is really kind of identify what the friction points are. This can be done with a Google tool called behavioral flow. Let me put that up on the screen here real quick. This is a behavioral flow right here. And it can actually show you the overall path of users and what path they're taking through your website. It can also help you identify common drop-off pages where users either leave the site or diverge from the path that you've set them on. Now, for example, this may find that a particular landing page is causing a lot of drop-off. That may mean that the page isn't well optimized for conversions, but it could also mean that the ad copy leading users to the page isn't attracting the right users or setting the accurate expectations for what they'll find when they get onto the page. The next thing we want to look at is a heat map. A heat map basically tracks where somebody goes on your website. Let me put one of those up on the screen real quick. So wherever the typical user flows or diverges from your ideal path, that represents a good page for running additional tests, including heat maps and session recordings. Now, when you look at the heat map report for that page, you can interpret it within the journey of context of your specific goals for that page and where it sits within the overall journey. Heat maps illustrate the frequency of click behavior on different portions of a web page. Your heat map report can tell where the users actually click and what their behavior diverges from that journey and it can help you identify them. Now, I'm going to put another screenshot up there. This is a report by Confetti, so let's check that out real quick. The Confetti report breaks down click behavior by 22 different dimensions, including referring source. All this information will help you identify friction points. Once you find the friction points, you can start to understand why they're happening and brainstorm ideas on how to fix them. Using my example I just spoke about, if your ad copy is the problem, you'd see very few clicks from users who came from that particular PPC campaign. On the flip side, you may find that it's users accessing your site from mobile devices that exit the page at high rates, which tells you there could be a design or functionality issue on a mobile version of this particular page. Now, your first problem could be a low click-through rate. If that's the case, your heat map will look something like this. When you look at a heat map report for your landing page, you ideally want to see yellow or white on your CTA. If you're seeing blue or no color at all, that tells you very few people are clicking on that element and the way you're going to need to fix that is your call to actions need to understand the underlying cause. Why aren't people clicking? Let's take a look back again at the confetti report and see what it says. Look at your confetti report and see if the dimensions can explain low click-through rate. For example, you may see that CTR is particularly low for referral traffic, but it's higher for email and SEO traffic. If you can't find a cause there, take a look at your scroll map report. This can help you see if the CTA is located further down the page than most people scroll. If that's the case, solution simple. Just move it up to a higher spot on that particular page and then you're going to see more clicks. Problem two that we talked about is low completion rates. That was the second thing we talked about at the beginning of this video and what you want to look at is your overlay report. Let's check out one right now. Okay, so in the overlay report you see here, you'll see a plus button for each form field where users can click and add their information. By expanding it, you can see the number of people who start the form and click in each field. Then you can weigh that number against how many users complete the form and when you do that, guess what? You're going to find some interesting information going on here. Okay, so here's the completed form here in the overlay report right here that you're seeing on the screen. You can see that more people are willing to share their phone number than their last name. That's kind of interesting. The primary reason website visitors start filling out a form but don't finish it is that the form asks for more information than the visitor wants to fill out. So how can you fix this? I think you've got it figured out. Quit asking for extra information that you don't necessarily need. If it's really hurting your conversion, do you really need their last name? Probably not. And then the last dumb problem we looked at, right, was high exit rate. This is such an easy thing to fix with your Google Analytics dashboard. Let's check it out right now. Okay, in your Google Analytics account, navigate to behavior, site content and exit pages. Here you're going to see an overview of total exits across your set time span and a breakdown of the number of exits and the exit rate for each page of your website. So you're going to know which web pages they're leaving on. How do you fix it? High exit rates can be caused by several different issues. So identifying the underlying issue is the first step. There are a few different ways to approach the problem using heat maps. Okay, check this out. The traditional heat map report can show you if users are clicking elsewhere and getting distracted. For example, if your content has third party ads on it, visitors may be exiting your site and clicking on those ads. I don't like ads on my website. To get even more specific, the list report can explain where those people are going by listing every URL visitors go after leaving a given landing page. So you know what they're doing. Once you have a sense of where people are going, when they exit your page, it's easier to see the areas where you can make changes and alter behavior. Now I want to tell you this. Fix your site intelligently. Don't throw a whole bunch of fixes in a whole bunch of different places and hope they fix everything. Fix one thing at a time. Look at the behavior. Look at the analytics. See what people are doing based on that one change. If you make five different changes on your page all at the same time, you're not going to have a clue what helped or what hurt the page. This has to be done slowly over time. Make these changes. Once you get one area fixed, then you may want to look at the next step in your funnel, the next step in progression, your checkout page, all the different areas these people go to. Once you've fixed each individual one, you've done it intelligently. You can't do it intelligently if you go out and do a bunch of half-baked things and fix a whole bunch of stuff all at once because you're not going to know what really worked. I hope this video helps you out. There's really only three problems. We know that. Low conversions, low what completion and high exits. With this video coupled along with the tools I told you about, you can fix all of these problems. You can increase your sales and you can have a much better website. If you like this content, share it. Share it with your friends, your family, your business associates. Also, don't forget to subscribe. If you haven't done so, hit that subscribe button. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live or upload a new video. I do have a free course down there. It's a $97 course. You can get it absolutely free by just clicking the link and there's no credit card required. All my recommended software is down there. I want you to check out Cartra. It's really easy to build landing pages in Cartra. If you click the link for Cartra down there, you don't need a credit card. You don't need to give them your email. You can just click it, watch a video at your own convenience. And then if you like it, it's my affiliate link. I will give you a trial for only $1 at Cartra. So you'll want to check that out. Thanks so much for watching this video. Hit the comments below. Say hello to me. Ask me a question, share something with me. I want to hear from you. Thanks so much for watching. See you in the next video.