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Pt. 10: Jim Farley - The metrics that matter

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Published on Apr 20, 2012

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, on the most important metrics to track: brand favorability and digital content generated. Read highlights from his presentation at McKinsey's Chief Marketing & Sales Officer Forum Summit at the CMSO Forum site [http://cmsoforum.mckinsey.com/cmso-fo...].

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