 And is this on can you hear me great awesome? I'm gonna ask my friend Nathan if he has a dollar Nathan do you have a single dollar bill? Why don't you bring it up here for a second? I? Find that this illustration will probably be more impactful Especially to Nathan than to the rest of anyone else, but more impactful than most of the talk So Nathan I want you to give me that dollar, and I'm gonna give you five You willing to make that trade I'm willing to make that right here you go Perfect. Thank you very much Yeah, Steve Steve's now ready. He wanted to see it work for real before he got up with his money, but here's the deal right? How many of you would make that trade? Show of hands Okay, some of you are liars because you'd be like well there's a there's a catch I don't know what the catch is, but I'm not gonna do it So I'm just gonna stand here and act like I would do it But I'm not gonna do it because I'm not willing to lose my dollar right it turns out a lot of people do that In terms of most studies that are done on college campuses where they ask how much would I have to give you to swap for a dollar like if I give you two dollars would you give me a dollar right and What happens if I flip a coin if you get a heads or tails if I each time you get your heads versus Mike you know tails I'll pay you twice the amount of what you'd pay me and It just goes on and on where people like no I'm not willing to do the deal until you get to that five to one ratio Right, so we're risk averse. That's what most of us are. That's just that's just a known fact We're risk averse and yet that kind of deal where I give you five for every one dollar It's kind of a no-brainer It's kind of a no-brainer and what I want to spend the next 30 to 40 minutes doing is walking you through Other no-brainers where you can take what you normally make online if you're running an online store and Just make more money You go seriously like this now sounds like an infomercial I want you to make more money and you have to barely do any work and none of it requires you giving me any of your money But the reality is you have customers Who instead of giving you five dollars or giving you one dollar and? You could do just a few little things to push that average order volume up and That's what we're going to spend our time talking now. Does that make sense? All right, I know you just had lunch. You're a little tired, but this is gonna be interactive. So let's get into it All right, how many of you heard about cart abandonment? Right. Yeah, it turns out the stat that most people know is that 70% of the carts initiated online, right? You put something in your cart 70% are never brought to completion Right, so seven out of ten people put something in a cart and then they get distracted or they get Interrupted or they're just not sure or the shipping price is too expensive Or they're not going to get it in the time that they wanted and so what happens they just go I'll forget it I'm not going to do it Some of us put things in our cart really late at night And if you do that If you're willing to admit you do that, right? I'm only willing to admit it now because there's so many of you between my wife and me, right? So I know that if she starts racing, you know chasing up me up here I know I got enough protection the reality is I put a lot of things in my cart late at night Right you lay in bed or it's late and you're just sitting on the couch and you start browsing something You go I should get that and then you there's a tiny little voice that goes maybe you shouldn't so you just leave it in your cart And unfortunately what happens right that shows up as cart abandonment to most store owners seven out of ten people Don't do it, but what if I were to tell you? That we are causing our own problem What if I were to tell you that the store owner the store developer the store designer is contributing to the problem That's something we could control right So here's the dynamic right someone views a product they add it to their cart And then they leave and you go That just doesn't seem like the right order of operations. I want them to add it to the cart go to check out and pay So what's going on right well? I want you to take a look at this site Right if you see on the screen here This is magna titles and magna titles has this beautiful little thing Right over here, right? I think maybe I have to point over here apply coupon Right you see that big apply coupon That button is a call to action Apply coupon How many of you have ever seen an apply coupon button on your cart or checkout page? Yeah, okay. Let's look at the next one Right. This is miss Jones baking you put vanilla cake in a cup, which I don't know what vanilla cake in a cup is But it sounds like something I should try vanilla cake in a cake cake in a cup right you put it in your cart and what do you get oh another Apply coupon Right big button Right here put your coupon in now. How many of you have a coupon for miss Jones? Uh-uh no, right So so what do we do? Oh, you mean you leave the site and you go to Google and you start typing in stuff in Google like coupon code for Cupcake in a cup and then all of a sudden it's like do you want cupcakes by the dozens and you're like what? Subscription to cupcakes weekly and you're like huh and all of a sudden you're browsing other sites and guess what you never checked out at mrs. Jones right You view the product you add to cart and you leave why cuz we're looking for coupon codes and That's what everyone's doing. They're looking for coupon codes and because they're looking you sent them away You're the one that did it or the designer or the developer or the store owner. We created the situation right now Take a look at Nike This is Nike's checkout now if you take a look you see hey free shipping for members That's a nice little deal. It reminds you to log in over here. You have the product You have two buttons that are highlighted right check out and PayPal those are the buttons now The truth is there is a coupon code area there Do you see it? Do you have a promo code? But it's written in the same area a subtotal estimation of handling estimate tax It's just a line of text and in fact you have to click a little drop-down for it to pop up and show you the code It does not distract you in fact most of time if you were looking at these shoes like I was looking at it late at night You get to this step and then you're like check out or PayPal PayPal's even better. It's fake money. It's not even my money Right Somebody paid me in PayPal. I have PayPal money. So those are like free shoes I don't even have to tell Melissa that I spent any money. It doesn't hit our books I just get a new set of shoes Right. How do you think about these? Okay, so you click a button You click a button and boom there goes a shoe and you're like this is awesome. This was great Why because they didn't put a big button on the cart or check out page that said Hey, do you happen to have a coupon to get a discount and we went no, let's go Google it Okay, it's not the coupons are bad It's how we implement them And so the first thing we want to talk about today, right the first highlight I want to show you is how to navigate this in a better way Does that sound good? Awesome, okay, so here is the WooCommerce setting screen and On this screen, you'll see two options that say hide on cart page and hide on checkout page There are actual options and you can say That button that Chris was showing me on all our WooCommerce stores. How do I how do I hide it? Two little checkboxes But you're gonna go wait a minute those checkboxes aren't in WooCommerce. I don't see them in the settings page I've never seen those before You're right. You need to add an extension to make that available But what's nice is the same extension that does that also lets you create URL coupons Okay, URL coupons are coupons you define in the same way 10% off 15% off 20% off whatever You define the URL you take that URL and you send it to those customers You mail it to people will show you lots of other options you could do with them But when the URL is clicked when people are doing something Then they get the coupon applied still no need for the coupon box Right. This is URL coupons and it gives you that ability, right? So here it is URL coupons for a single site. It's $49 Now some of you go $49 that's a lot of money to spend for this one little feature Sure, but that's not the way you need to evaluate the decision, right? You evaluate the decision by how often am I sending people away from my site? How might you do that? Well, you could go into Google From Google you could go look at your checkout page and you could look and see how many people are leaving and going to Google From your checkout page that will quantify your lost sales and then all of a sudden you'll be like yeah 49 dollars Like that's nothing Does that make sense? now even better even better than that are auto-applying discounts how many of you are old enough to Remember when cell phones had daytime rates evening rates and weekend rates. Am I the only one? No, there's a few of you Yeah, okay, and Here's the dynamic right when you bought a cell phone in those days, right? When you bought a phone in those days what happened was you were always worried about what time you're gonna make the call But also you'd have overage fees you'd have you know the rates would change and then you'd have to try and negotiate with a carrier If you didn't want to pay a bigger bill and you had all these things and then sometimes you wouldn't use all the minutes And you were like hey if I'm not use it if I if I basically You know no longer needed the plan that I'd been on and I started using less Why wouldn't you just automatically move me to a lower plan so I could pay less? If you ever voice that out loud The person the teenager working on the other side of the desk would just laugh out loud Right like we're never gonna give you a better rate just because you're not using the plan you signed up for We're just gonna keep charging you duh Right now some of you were like I'm not that old right? I don't remember what you're talking about at all But some of you even are young enough to go to a gym or I should correct that buy a gym membership Right how many of you have bought a gym membership in January and never seen it the 11 months after that You don't have to raise your hand. I can just tell the reality is right? We do those things where we're like hey, I haven't used it in 11 months Why don't you just give me a give me my money back like I haven't even walked in the door and they're like no never I'm going to charge you the full amount of whatever contract you signed But wouldn't it be great if they gave us the discount that we deserve wouldn't be great if they adjusted my rate based on what we were Using so you go well. I would love to do that on my store Right, so how do I do it right in this particular example? You'll see I put something in the cart and when I put something in the cart it shows me hey You're a first-time buyer So I have given you 15% off Just want to thank you for being a great customer Especially it's your first time at my store Now some of you have seen first-time buyer discounts, but you've seen them differently, right? You show up on a website you just got there two seconds in and things are like popping up like give me your email And then I'll give you 10% off and did it and you're like no I'd prefer not to name our children before our first date, right? You're not ready for that relationship I'm not giving you my email yet, but they're like just anything to give you that 10% discount here. You could just say look It's your first time here. It's your first time buying something. You've never purchased anything before I'm going to automatically give you a discount How do you do that? Well, there is a product called WooCommerce discount rules pro and Discount rules pro lets you say hey I'm going to name this my new customer 15% discount. It's first purchase 15% off, right? And then we're going to go into it and you're going to say hey I that checkbox says I don't want this to apply for items on sale, right? So that's fair and then over here purchase history number of Previous orders are less than or equal to zero and the order status should be completed What it's saying is go look at the orders for this person's email check to see if in the completed scenario There are more than one and if so this is not a new customer. Do not automatically apply this discount Does that make sense? Here you can say okay. I want 15% it could be 10% it could be 12% it could be whatever you like Okay, but what if I want to go further, right? What if I want to use an approach that is like hey buy one get one free or particularly the better strategy would be Buy three get one free. You go wait. Why is that better? Well, because once you put one in your cart I can engage you to put a second one in because the third one will be free Right, and I'm actually driving your volume up again, right? That's what I want is I want your cart value to go up So I say heads up you got one in if you put a second one in your third Which is another one in your third will be free, right? So there's a little bit of psychology to it But what I really want is the discount to automatically apply and What I mock beyond that is I want the discount to apply While always choosing the cheapest product to be set to zero, right? I don't want you to buy a seven dollar item an eight dollar item and a fifteen dollar item and give you the fifteen dollar discount I want to get seven eight fifteen and then give you the seven dollar item for free The same tool the same plug-in right will let you do that. So you come in and you say okay I want to do the buy to get one free right, this is going to be a Buy one get one rule, right? So the bogey that you see there quantity category product user role is what we're talking about when we get into The actual conditioning we go, okay I want you to check across the count of all my items because that's part of what I'm doing I'm looking aggregate across the cart and then On the next one you'll see I want to do the min quantity three the max quantity five So I'm saying hey when we get to three And all the way up through five when we get to three is when we trigger this use Where I look for the cheapest one Right, and I give a hundred percent discount on the cheapest one and that's how I get the Discount to automatically apply in both the cart and the checkout that makes sense right This is Discount rules for WooCommerce right pro again thirty nine dollars if you take people who average on an average cart Have a single item and you move them to put a second or a third in their cart You can double or triple The quantity in the cart double double or triple the average order value We have customers at liquid web where I work where we've helped them implement this and we've seen all their average orders go up Right, and you go this is awesome And it's just because no one's leaving the site for a coupon code. They're just getting them auto apply Okay, now the problem with auto applied coupons is People don't know them if you show up to a site and you put one t-shirt in your cart And then you put another t-shirt in your cart You don't know that the third t-shirt is the magic one that gets you the free one right There's nothing that tells you that and so we have to educate people we have to motivate people and That's what we have to do Because now we've hidden that discount code and now we've said oh I'm gonna I'm gonna apply it in the cart or check out I need to do it long before you get to Carter check out Right, so here's a sample store, right? It's the store that has all word camp t-shirts Right, this is an only Orange County, of course So these are word camp Orange County t-shirts and what you'll see is hey If someone puts this item in the cart, right and you can see that across the top This has been added to your cart and then you see this pop-up that comes up and says Hey way to go you added something to your cart you added a t-shirt I just want to let you know if you add a second your third is free Right, and I can use did you know language? I can use great news language I can use lots of language that drives you to make another purchase. I can just leave it as a notification or I can put a button on the bottom of that Right and on the button I can say hey go shopping or go look at this category or go look I can send you anywhere. I want That makes sense right the tool I'm using there is a tool called a Hoy and a Hoy has a variety of settings. You'll see here, right? I can say trigger this based on add to cart now the thing I like about a Hoy is that it has tons of Woo-Commerce specific Monitoring right or tons of Woo-Commerce specific triggers that can be used and so you go Oh, yeah when someone adds it which is what logically makes sense right you put something in the cart and This thing goes oh, let me check to see how many are in the cart Oh, it was the first item in the cart great now I want to start the messaging to say you put one in if you put a second your third is free Right, so I can say yeah, I want you to trigger it based on adding to cart Then I can go into the call to action and remember I said it could be a button. It could be a link It could just be a notification right so we get that option and then Right we can define what are the other conditions in the cart now see here You'll see is cart item counts more than zero less than three So I want this to pop up when the count in the car is at a certain range, right? But that is cart item count is only one of all the options, right? I can look at cart totals how much the customer has spent what items the customer has purchased it just goes on I mean that that drop-down list Has 20 30 items in it that you can scroll through right so all of that helps me trigger it That is a product called ahoy. It's at a url called use ahoy, right? So it's not you can't just type ahoy calm And the beautiful thing is there is a discount going on right now if you use ahoy lemma you'll get Ah You get 20% off right So now we say okay We view the product we added it to cart we auto added a coupon and then they go to check out right and you go Okay by using the right coupons By using the right approach to coupons We are driving the value up But that is only one of the three strategies we're talking about today, right? It's coupons. It's order bumps. It's one-time offers right so all we've done is talk about how to do coupons the right way That's it right so then we say well. What is an order bump right? How do we think about an order bump? Well, we have all experienced order bumps all the time How many of you have ever gone to a grocery store? I'm trying to figure out how the rest of you eat Is it seriously all uber eats you're just like oh just bring me more food to my house Right, so if you go to the checkout stand it looks like this right and This is all every one of these things Even if you don't believe me All these items are non essential items Not one of these things is a oh I went to the supermarket to buy this. This is all extra Right Nobody's like I need to get another magazine. I'm taking me to the supermarket No one's like hey, I need to get more candy take me to supermarket right no no no no. I'm just not believing it You go to the grocery store to buy other food and Then you get to the checkout stand and what happens when you get to the checkout stand You're presented with order bumps. You're presented with oh by the way I know you probably weren't thinking about it, but do you also want a candy bar? Right. Oh by the way while you're standing in line. Do you also want this magazine? Oh, by the way while you're here. Do you want to buy a DVD? and you're like no, I know I'm good right, but I Want you to do this the next time you're at the grocery store and you're standing in line? I want you to watch the people in front of you and behind you and See how many people? actually grab something or worse For those of us that are parents How many have our children grab things and you have to decide if that's the fight you want to fight right then and Most of time we're like no forget it just here. Just put it on the right because we're like no It's just too much hassle to have that fight These are order bumps. They're things that you don't necessarily need you didn't start by saying I need to go buy this But yeah, they make sense. They're cool. That's a good idea. Okay. I'll throw it in It's they don't even know what sells this to you Right when you're at the cashier the cashier doesn't say oh by the way, do you want a candy bar behind you? They don't have to say a word. They're just there Right, so imagine if I was going to my store and I'd already put three word camp t-shirts in OC 2015 16 and 17 like cool on this sample so on this sample site the 18 shirt Right the one with the dragon. It wasn't even there. It's not on it. Oh, but wait a second Right. I have an order bomb. It says yes. I want the limited edition 2018 t-shirt. It says yeah Oh my gosh, it's only 299 check this out. I got to do it in you though. It's right there in my cart. I Mean, it's not even the cart. It's a check out, right? It's right there at check out and it's very inexpensive compared to the rest So you say oh yeah, you know what I mean I'm looking at a cart full of stuff. I have the different t-shirts, of course. Yeah for okay Just all I'm doing is checking the box That's an order bump That's I didn't necessarily need it But sure I was having I was I was smoking cigars and hanging out having drinks my friend Robbie from beaver builder Just last night and we were we were chatting about order bumps And I said well, of course you could do an order bump right beaver builder Someone's buying the products and then you could sell them a PDF, right? Here's a 10-page document or 20-page document on the most common mistakes or the best Tricks for getting started or going faster, right a PDF if I'm spending 99 dollars or a hundred and 99 dollars And I have a $5 PDF who doesn't check that box You think if there's a chance something in this is valuable for five dollars yet. Yeah, just check the box and All of a sudden you're like wow, we're making more money per transaction now. I'm not saying create a worthless PDF I want I'm saying you need to create value But when the value dynamic is inexpensive in comparison to what people are buying This decision is a non-decision Does that make sense? Okay, so how do we do it? Well, we use a product card cart flows and cart flows allows you to go in and define order bumps Right cart flows is the product that everybody who's ever used WooCommerce Wanted without knowing the exact name of it and not knowing how to explain it And so every designer and every developer and every agency they worked with would say well here Let me show you how to use click funnels And then we'll do click funnels And then we'll bring them over to your cart because all the funnel work they were doing was somewhere else and Cart flows said well, you know we can we can probably do the funnels right here in WooCommerce and That's what they did and one of the features they created is this order bump feature And you can go in and define which products going to show up and you can define the images You can define the title you can define the price you can find everything for that little box You can style it to right you don't have to be a programmer to go in and say change these colors and do this stuff Right you can define order bumps very easily Okay, here's the trick though if you're gonna create an order bump the general rule of thumb is Keep it under 20% if you can pull it off keep it under 10% But 20% statistically seems to be the place where research from monetate research from a couple other places tells us hey The non-decision becomes a decision when it gets too expensive now. How many of you have one of the newer iPhones? Right, so some of you spent a lot of money Right a thousand dollars on a phone. Do you know why? You all bought cases Some of you are saying because I want to protect my phone No, not when you're buying the new phone every year, so don't act like it's all about protection No, why because the case was super cheap in Comparison to a thousand dollar phone a twenty dollar case or a ten dollar case is essentially a free item It's a no-brainer Right, you just say oh, yeah, sure. I should probably get a case Right and that's why if you go into the AT&T store if you go into the Verizon store if you go into the Apple store They're happy to sell you accessories Right because it's a very small price in comparison to the price anchor That is the main product Order bumps are non-decision That people can quickly and easily decide on by clicking the checkbox if you define the right product the right price Does that make sense? awesome Okay, so the last one right is The one time offers This is where cart flows really shines right because Upsells work best After the transaction What are upsells right those accessories? I was talking about those are upsells right if you were buying an Apple computer You bought a MacBook and the MacBook you go in and you start the process and then it says hey Do you want to upgrade your RAM? That's an upsell. Hey, do you want to upgrade your did your drive hard drive space? That's an upsell right and we're clicking these little things and again Compared to the big price of the computer these little upgrades for $100 here and $200 there not a big deal, right? So those are upsells upsells before you put the product in your cart can work Upsells when you're in the cart and you'll see that if you go to Amazon you put something in your cart And then Amazon shows you several people have also purchased this or you're buying one item of what should be a Three-item purchase. This is a bundle you bought a camera. Aren't you gonna need batteries? Don't you want another lens? Don't you want to try pod? Buy the full package, right upsells in your checkout also work but the best ones are After you've made the interaction Because you've already put in your card You've already filled it in you've already moved on honestly. You think you're done, right? So what happens is you come into something like this and in cart flows you can say hey I want to add after the checkout. I Want to add an upsell? Okay, and before the thank you I want to add this upsell and you go okay. So what's that gonna do? I'm gonna put all my information into the car remember we saw we had three items in the car There was a checkbox for the for the upsell we are the the Order bump we checked the box for the order bump we hit complete order and after we complete order It takes us to another page Right and instead of that page having the thank you here's your order information That's our thank you page right it inserts another step in the flow in this particular case It shows you the 2019 t-shirt and it gives you the yes or no now Of course you would normally put a lot more text behind it. This was custom design did Robert design this by the way Yes, okay, so you'd say let me tell you a little about Robert how amazing he is that you know This is all the stuff and by the way we had a limited run on these shirts And you're never gonna see it again right this by the way this can be priced differently But you're gonna give people a yes link and a no link a yes option and a no option No credit card fields no address no shipping just a yes click and a no click and What happens? Some of you click yes Then you'll get to the thank you page and the thank you page will show that you paid for this too, right? But you did not process this the same way you did not evaluate it the same way some of you put things in your cart and Then you wait and you go back and look at the cart and you're making that decision is this Cheap enough that I don't have to explain this to my spouse And if it is Maybe you push the button and if it's not then you start talking to your spouse about how you know how I've always wanted those new pair Shoes right you start having the conversation so you can go back and hit submit But there's a whole process none of that applies to the one-time offer because the one-time offer is different The one-time offer is after you finished everything. It's after you filled out the form It's after you hit check out it's after you hit complete you're all done and it says oh by the way Hey, just for you just this one time just maybe if you want I just want to show you this one other thing you could all you have to do is click yes or no How many of you have ever gone to your spouse or your best friend or your roommate and said? Okay, seriously though. I got to tell you about this deal. I mean this deal was just an amazing you start with a deal, right? I Have a buddy of mine who will spend three months just looking for a coupon, right? So he can get 10% off on a stereo receiver and you're like, but you spent 30% of your time right? He's like, yeah, but I got this great deal Right when your one-time offers are great deals. What happens people go? Yes And here's a beautiful thing right I was showing you this This is the this is the get the shirt. That's the yes the no Thanks, you have the two links here right for the product But in reality right if we go back for a second you'll see that at the bottom of this thing you have this whole edit Edit the flow by adding another step You don't have to be limited to just one step Right you could say Hey, do you want this t-shirt? special edition But it's you know heads up, you know, it's it's $19 right when all the other dollars were 10 all the other t-shirts were 10 This is $19. It's a special edition. You only get one shot at this right and they say yes You go do you want the golf edition hat that went with it and then you're like, oh my god Yes, right you can keep going or you can be like my friend Steve who would be like no no I can't spend money. So what what happens right? You hit no But just because you hit no doesn't mean the game's over Because you can create another offer on the no flow right when someone hits no you go Here's another step. Hey totally get it. You don't want the 19 shirt because it's expensive except, you know, we created a nine 2019 Beanie right it's a red beanie. It's really awesome and we only have 50 left But if you want to like do you want that? Right It's another option and people go. Oh, yeah, okay, but that's only 10 bucks the 19 I don't want to swing the t-shirt, but the 10 bucks and they hit yes on that Now you want to get crazy You could ask them well, hey now that you got the beanie, right? I got to show you the wristbands to go with it and you're like, oh my god. We can play this game all day long Right now there is a limit to doing this and so you want to manage that but the point is Cart flows allows you to create all the steps in the world Any steps any amount of steps you want? okay, this is cart flows and There is a free edition That doesn't even cost you money that you can play with of course I would recommend that you get the pro edition because you can do so much more But there is a free one so you just play with it try it out Every single person that I have given this to every single store that I have helped put this in place has made more money But the reality is it's not about the tools and technologies, right? It's about the thinking behind it Understanding what's the right offers at the right times and putting that in front of people So we've talked about or coupons. We've talked about order bumps. We've talked about one-time offers They are all tools to drive your revenue It's money. You're leaving on the table And notice that none of this was stuff that I said, okay, here's all the code you have to put in your site Here's all the stuff you have to type out here the developers. You're gonna have to hire Any store owner any store builder can put this apply it test it out And start making more money My name is Chris summer. I do work at liquor web. You can find me on Twitter at Chris summer. Thank you very much Nice job Thank you sir. We got five minutes for questions Hey Chris. Thank you for that. Yeah quick question regarding. I think it was cart flows It's interesting that what you can do with the I guess the post check out the yes No, yes, they're a way to test it within cart flows So you know where you could really maximize it because you're gonna get to a point where you saturate and probably piss off your customers So is there a way to kind of track to see this is the best route to take? Yeah, so the question is hey if you're using something like cart flows and you're putting a lot of Steps into the flow. Is there a way for you to evaluate? You know like how well it's working So cart flows has its own ability to tell you what's working But you also have the ability to use Google Analytics, right? Because you're still doing this on pages. You're still able to define events You're still able to do all so if you have a person who just plays in the statistics game and is evaluating this They can still do it. You're not changing anything to do that. Thanks for that great question Questions. We have a couple over here First of all the cool is awesome had a server for ten years. They've they've helped me out a ton So thank you for that question would be The technical details of this when does the credit card get charged does it get charged again? It gets charged three times as you just happen the end when's the authorization happened? I'm just kind of curious right so the question is when exactly does the credit card get charged? How does it play out right from what we've seen? The credit card is charged to full amount not the separate ones. Is that right? Yeah, that's what I that's what we've seen So it it runs the full charge So if you had three t-shirts in you got one discounted off Then you added the bump and then you finished and went over and then you had the one-time offer and you bought that When you get to the thank-you page it'll say you actually spent 48 dollars and that was a transaction that happens in your card Yeah, right Chris thank you once again, you're amazing My question is what is the number of times that you give them an extra bump up? So on an order bump I would limit it to one bump, but I would not limit it to one universal bump I would define different bumps for different products So if I'm buying t-shirts, that's one thing if I'm selling an online course That's a different one if I'm doing a membership. That's a different one So think about your products your your bump is a one you don't want three bumps You want one bump that is like a no-brainer decision then your one-time offer you can do multiple My favorite thing to do in the one-time offer is a subscription or a recurring revenue model, right? So what I was talking to Robbie about yesterday was Sell beaver builder. Okay, there's your product have a order bump That is a PDF that teaches you how to do something or keeps you away and then in your one-time offer Sell a subscription where you get three new templates a month if you sign up for this You know membership and every month you get billed and every month you get new stuff Or you might do a one-time payment for a year long thing, right? So subscription and recurring revenue models are fantastic as one-time offers because people say no But they're most excited in that moment to accelerate Their their goal right and if you can help someone accelerate to their destination, they'll pay you money for that. Yeah So you showed at the beginning there like a 10% discount for a first-time shopper Where in that flow? Do you collect their email address where you can compare it and make sure that they are indeed a first-time shopper? Same thing for abandoned carts like how are you getting a unique identifier? So that you can do that follow-up where in it's part it's part of the checkout So WooCommerce gives you that ability to define in the same way that if you've played with WooCommerce before and you know that When you go to make a payment the shipping options are predicated on what you put in the customer side So it's it's that same dynamic. You're putting customer information, which includes email, right? And then location which is going to affect your shipping options. The email is going to affect the discount rules so you could outsmart it by giving someone else's email, but Right. No, and this is this is a different design element different design approach. Yes. We have another one The one-time offer thing can you do multiple item on the page and have it pop up based on the dollar value of what they're buying So the question is on a one-time offer Can I trigger it based on or can I change the rules based on what they're? Right. I'm sorry if they buy three necklaces Can The necklace offer be pop-up or the earring be pop-up versus something else that just not a little run to it. Yes So that's multiple answers Can you create multiple discount rules that are all buy one get one free or versions of that BOGO? For different products the answer is yes. Can you do it just on products? Sure But you can also do on product categories so anything in that category So if you're looking at necklaces, you can create the rule for the necklace That's one part the pop-up which is can you pop up and tell them that this is there available? Whatever? Yes, that's a hoi that's different, but yes You can do that too on category or quantity or anything else one more So if I'm selling a product that has Supplies with it and I want to do a yes. No with a subscription for the supplies and the person pushes the button No Could I then would it make sense in your mind to then offer them maybe a three month or a smaller version of? That yearly subscription of supplies so first of all if you're asking me to build that for H wave I could totally do it if you ask Steve. I'm not sure he can pull it off, but the second part The second part of that answer is Absolutely, and in fact it wouldn't I wouldn't just offer a different length of a subscription I would offer a different kind of subscription so part of what happens is you say hey you might anchor with 12 months plus VIP treatment a special phone line that you can call in and get support But if that's too much and you say no, what about six months? No special line, but this is and way less and people go Oh given that you just anchored me on this high price this lower price makes a lot of sense Thank you. That's super. All right, and I think we're done Yeah, I don't deserve this abuse, but big round of applause for Chris