 When you're first starting out you might be wondering George, you know, I hear from you to write articles make videos create content But why would anyone pay attention to me? when there are Much more experienced thought leaders in my industry people who are more well-spoken than me or better writers than me who Have been in the field for 10 20 30 years and have so much experience to share. Why would anyone? Listen to me and and why should I be even out there saying anything when I could just point people to the thought leaders of my field? That's a real question and maybe it's one that you has kept you stuck perhaps Or maybe you know somebody who is stuck because of this question. Well, I hope that this video will help to re-inspire you Into creating content again or to creating content for the first time. So let's talk about this So I want to ask you first a question for you to to reflect back to me and the question is What makes you view my videos and not the videos of all the other famous business experts in my field Yeah, I don't have to name any one of them But there are there is more videos there are more videos to watch online Then any person can do in probably a hundred lifetimes Right, there's more than enough content online Lots of it is amazing Even the most amazing content we don't have time to watch for the rest of our lives So what makes you spend the time watching my? You know not so entertaining videos compared to all the shows you could watch all the even the educational content That's more entertaining or more Well-produced my videos are certainly they're not at all produced. They're just lives So what makes you watch my videos and not spend time watching all the others before you go on? I I urge you to pause this video now and please comment below because Your response is going to help Me Tremendously and it's going to help others who are asking this kind of question as well and might even help you So go ahead and pause now and comment below Before you go on. Okay. All right. I'm assuming you've already commented because otherwise pause. All right before you go on all right, so I first Answered this question About a year and a half ago. Well, yeah about November of 2017 and My answer then is slightly different than my answer now So I could you could say that I've gone through a different stage Since I answered this question, but I'm going to answer the question first from The level that probably most of you are at which is you are still you are either building an audience from the from the start or you are Building a small audience into a medium or larger audience. Okay, so You know what actually Before I share my my five points or whatever I'm going to actually read out a couple of Comments from From some of you the last time that I asked this question Okay so Sandy Freshie wrote Okay, here's my response before I here's your here yours George Even if the content is relatively the same Everyone brings their own frequency To how they express it it comes through in the person's Continence the tone of their voice the ordering of the words the environment etc I may hear a similar message from somebody else But it might not inspire me in the same way And there's also the relevance of relevance of relevant There's also the issue of relevance and timeliness Marie Forleo may have talked about the same exact thing six months ago But if your video on this topic pops up, you know in my feed at the time when I'm looking for the guidance I'm going to watch your video and not necessarily think to go searching for the answer from other sources. I Think Sandy is hit on a lot of the very good points here And when I share the blog post to this video that you can read later if you want There are other comments that I received last time that I thought were very wise about About why we should why we little old us Little old me little old you could why should we make any content at all when there's already smart and brilliant and Entertaining people out there doing exactly what we want to do okay creating exactly what we think we should be creating so One here. Let me give you my my answers One is that you can be way more accessible Than the gurus in your field you could be way more accessible than the gurus in your field so Think of I don't know think of a thought leader in your field. I don't know why Tony Robbins always comes to mind I'm not really in his field, but he's a well-known guru thought leader You can't expect that you can comment on Tony Robbins video and then get a reply from him get a comment from him back Or even get a like from him It's probably if you get a like or a love it's somebody on his team, right? It's not him You can't expect that you're going to privately message Tony Robbins or Marie Forleo or Brunei Brown or Byron Katie or you know at cartole or whoever Okay, you can't expect to message them And get a private message back anything and if they do it's like two two words or three words I mean that nothing thoughtful. Well, I still to this day well, let me tell you this so When I made the original video November 2017 I was still able to Reply to every single person's You know if a person commented multiple times I might only reply once but I I would reply to every person who Commented on all of my videos and all of my blog posts all of my social media I would reply at least something to say thank you so much I see you know some acknowledgement and and some maybe some additional insight if there's something that's relevant, so You could say that basically if you're in a In a stage of still building your audience where you're not yet Overwhelmed with client requests. Okay, I'll just say it that way if you don't yet have a waiting list Okay, if you still have space for clients Then you are at the stage where I would recommend that you reply to every Person who comments on all of your social media every person who emails you should get a Thoughtful response from you now thoughtful doesn't have to be long and it doesn't have to take a long time Okay, that's key. You could be thoughtful and friendly without taking an hour to write a response You know even my thoughtful responses take at most ten minutes, right? And that's a very thoughtful response that's a very long response, but You can be friendly supportive acknowledging Without taking a long time Okay, so you can be more accessible way more accessible than the Guru's refueled and people find that to be so So Wonderful they they they they that is a huge Advantage that you have So when you start making your videos or writing your articles and then you use Facebook ads for example or Instagram ads or Or Google ads or YouTube ads or whatever to get that get it out there and you start getting you start getting a comment or two By all means as soon as you can now not not saying you should be online all the time But at whatever rhythm is sustainable for you go and reply publicly through those comments because not only is that person who commented going to be Pleasantly surprised that they get a reply from the creator the content creator not only that But other people who are watching your video who are reading your article are going to say wow this person is actually there This person is actually Engaged that I can actually reach them Okay, and they actually say something back to me that is not happening when you view Joe Rogan's videos or you know even Gary Vaynerchuk who prides himself on hustling and working 24 hours a day And it's trying to he says he not not anymore, but he used to reply to everything right doesn't matter those gurus Can no longer can do that and by the way I Since I you know since the time I made this video originally back in 2017 now in 2019 I'm just I'm getting to that. I'm not a not a guru by any means, but my my I have a I have a very consistent waiting list my my group program is consistently full with waiting list my one-on-one and My business is such that I am no longer able to reply or you could say I'm no longer have the energy or willingness to reply To to all the comments. I I almost never reply anymore to comments. So I have lost that advantage You see what I mean? I have lost the advantage that you have When you have a smaller audience Where you can actually build relationships with your audience. I've lost that advantage I have to have a different advantage now But let me let me continue on with your advantages because that's what we're talking about here secondly You are more relatable You are more relatable than the gurus are to your audience You are just One or two steps ahead of your audience now you could say well Maybe some of you have been studying your your field or been helping people in your field for years but still being That you are not yet a guru and have Thousands of clients or whatever you are still more relatable than the gurus are and People really like that and you need to make that a strength of yours You need to you need to mention that and you know in your content to say, you know Yes, there are the celebrities or there are the gurus who have so enlightened and there's but you know I am not that different from you. I'm like you and that I also struggle with this I also struggle with that. I also am working on this, but I have found a way to Working on it that I wish I could tell I could help myself from a year ago or five years ago or whatever So you are more relatable and when you tell your stories tell the stories from that Perspective that you're not trying to be perfect Because you aren't Okay, you're not trying to be enlightened Because hopefully you know you can see that you have more work to do but you could tell stories from a place of I Get you I Understand what you're going through because I'm going through that now or not so long though. I was there Be relatable Because you you actually can be compared to because have you ever heard the term the curse of the expert? well It's going to happen to you too and it's it's happening to me more and more every year Which is I forget what it's like to free starting out. I mean, I've been I've been in my business Full-time full-time income for ten years ten years I've had a full-time income working from home doing what I what I love of Course it's hard for me to relate to those of you who are just starting out. It's hard I try and you might be getting benefit from some of my guidance But there's probably some other business coach who's a little bit farther ahead of you who's going to be able to relate to you better, right? I've been creating content consistently now for five years, you know since 2014 So it's harder for me now to relate to those of you who are just getting started I have to try to remember how to try to imagine what it was like again. You see what I mean, so Whatever I'm helping people with whether it's Facebook ads or whether it's how to write a book or how to create an online course It's like I'm so used to doing it now that I'm less relatable than I used to be So use where you are now see it as a gift See it as like this is such a precious moment for me to document to meet the journal for me to publicly share What I'm experiencing now because I'm just one or two steps ahead of the people I want to help and it's I'm not going to be Disrelatable ever again and and you could say that well every at every step along the way You're just helping the people who are a step or two ahead of you Like I I think my ideal clients are not just starting out anymore because again It's hard for me to relate. I think my ideal clients are people who have who have some audience And they want to grow to the size that I have or even beyond right? It's like okay It's more relatable because yeah, I was just there a couple years ago, you know, so So so I think that's those are two big strengths. You're more accessible You're more because you reply to comments and you apply to emails and private messages at a more timely way than Gurus can and you to reply personally not Yes, I am, you know, Tony Robbins team member 842 replying to you now, you know, so you're more relatable and I think that's actually those are the those are the key things and the key really is to be among the people Be willing to be among the people, you know reach out to people and and you know Who are part of your audience if you can reach out one to one to the people who are commenting? That's that's really that's really even better So I think that's all I want to say for this video. I'm gonna thank those of you who are Watching you could say that my my live videos are still a small audience So I'm able to thank the the Facebook live Watchers I still can still be accessible in that way Alejandra. Thank you. Good. You're in. Thank you Lisa. Thank you Yeah, so that's I think it's the three of you as far as I can tell anyway Facebook doesn't always perfectly update all the watchers and comments But I want to thank you for all of your thoughtful comments here Alejandra Especially and Lisa and Gudrun so I'll be sure to read them later And I I read I still read all of my comments it but I don't have the energy to reply I just click on like or love whenever I can though So, oh, I was gonna say I didn't complete my thought here It's like most of you are where I've just been talking about in this video, but once you get to my Sort of where I'm at now, which is I would I would consider myself having well, it's always relative I mean some people would consider me having that very tiny audience only 5,000 people but on Facebook That's it right only 3,000 people on YouTube. Yeah, you have a tiny audience George But I think to most of you I would I you might consider me having a medium-sized audience I don't have a big audience yet, but I would have a medium-sized audience not a not as maybe not as Where you maybe beyond where you are so at my level how do I stand out? From the bigger and more experienced players in my field. Well, I have found my voice And that's what you need to do too You need to create enough need to experiment enough. You need to try enough publish enough post enough And the more you do it the more you find your voice your authentic voice and Your authentic message and the biggest not the biggest mistake But a big mistake people make is they think they need to find their voice and their authentic message first Before they make videos before they write articles before they publish books before they create courses before they fill in the blank. Oh You find your calling you find you discover your voice you discover your gifts by trying By trying not just by trying by trying publicly By trying publicly because only by trying publicly Can you see what the world wants from you? How else will you know what the world wants from you if you only try it with your with your three best friends or with your Three favorite supporters, of course, they're gonna give you all the wonderful, you know, oh, you're so wonderful. Oh, you're so great No, you need to get out there to the bigger world and Try with the general with a bigger audience Which can be done through Facebook ads or Instagram ads or YouTube ads or whatever it is and through partnerships and collaborations with other people's audiences But you've got to find your your your most authentic voice Which of course I'm I'm still even though I'm much more Myself much more my authentic higher self now than I was three five years ago. Even a year ago I'm still it's a it's a lifelong Eternal journey of continuing to deepen continuing to expand our understanding and our power Authentic powers really what we're talking about here. You have an authentic power that will keep on Growing as you are are willing to take that next step of clicking publish clicking post to say I'm gonna test publicly I'm going to express myself publicly and knowing that I never have to be afraid a first Making a bad first impression or a bad second impression or a bad third impression because you have unlimited Ex-opportunities you have unlimited our impressions that you can make truly I think I said this in other videos, but the people who are meant for you is Way more people than you realize first of all and second of all they will sense your energy There's an energy signature. There's some kind of like a soul group thing. I don't know what it is, but Doesn't matter if you Not if you offend them or you're not gonna offend them Okay, but the most you're not going to impress them And but you're probably not going to impress them the first or second or third time They see your thing because you're still trying to find your footing. You're still trying to figure out what you're trying to say You should try to figure out your voice. Okay, so I'm trying to figure out your style. What is my authentic style? I don't want to copy George. I don't want to copy Marie Forleo. I'm gonna cut. I don't want to copy Brené Brown I don't want to copy the I want to find who I am and you might take elements of what I do Elements of what Brené does well, but it's really about you. It's about your authentic powers. So Don't be afraid to not impress people Because people are not going to be impressed by the first second hundreds video you make But they will keep coming back. I promise you Your right people will keep coming back now They might not come back right away. They might come back three years later or they might come back three weeks later But they'll keep coming back to you until they see they recognize that energy signature like ah Yes, this is my one of my soulmates. This is one of my this is they're not gonna say that but I really like this person And I never knew why I like this person now. I know why I like this person Don't be afraid. Don't be afraid. Put put everything out there. Put everything out there Okay, test and experiment with what your authentic power is because When you get to my stage you realize, okay This is how I'm setting myself apart now. I can't be accessible as you are I can't be relatable as you are but I have found my authentic power more than I did before And so that's what you're attracted to now. You're attracted to my authentic power and You know now I'm kind of getting into that guru. Guru-ness. I hope I One of the things I was I hope I don't grow too fast because I can barely handle what I've got now So I want to grow gradually But but that means but that's realistic because we always find our authentic power gradually that thing. That's that's true as well so I hope this is helpful and Thanks to also Stacy Mila has joined us as well So thank you Stacy for hanging out here and with that and Paolo Good to see you here as well. I think that's all I can see here on the screen Thank you. I see you. I will see you in the next video until then Create Experiment publicly knowing that you have unlimited opportunity. You don't have to Be afraid of displeasing anybody because they will always come back always will come back to you. All right blessings be well