 it's the network. Leo T said digitally my music is performing well converting on ads being picked up by Spotify's algorithm gaining relevant followers etc but I would like to gain a stronger hold locally not just online any suggestions on building a local buzz also would you recommend doing an ad campaign just targeting my city even though it's on the smaller side total population of a million thanks in advance for the response boss all right great first of all Leo T congratulations on the fact that your ads are converting well right because a lot of people don't even get to that point but there is more work to do all right so you would like to gain a stronger hold locally in general I'm imagining that you know you might even be doing completely international in terms of where you're converting with your ads right now yes I suggest running ads targeting your city why not you're running them right now if they're performing horribly then it is what it is but you can at least do a you know five to twenty dollar test to start to see how people are responding in your area it doesn't matter that it's a smaller a smaller radius what matters is you're getting the attention that you need the only thing to do is is manage your expectations because your ads might be more expensive when they're local but remember that you're covering more ground right let's let's let's bring this board out real quick so if you're marketing around the world you can have you can barely see this you can have all these dots right five dots in the space and then you have a smaller space right and you might have five more dots and you have even smaller space five more dots now what's the point of this this might be more expensive than marketing here but this also doesn't come with the benefits of marketing here where now that all these people know about it and they have more chances of overlapping and touching each other getting to know each other and now it's like oh snap you like this song too now they're playing the song at the party together because they like this song and it's starting to spread more organically versus all of this spread right here these people might be in five different countries you get i'm saying right and multiply that five by five thousand and the effect still still stands because there's less people i mean there's more people but they're spread around in more places where you can get these people for less money i mean more money right but they're more concentrated or maybe you get half of the people but it's still more concentrated and you get more of the organic effect so that's what you have to do when it comes to targeting more specific things in spaces you have to have that expectation expectation that it's a good chance it'll be more expensive but understand what the tradeoff is that's the difference between strategy and people who just pay attention to cost per click i really wish that artists understood that this game is far more than getting the cheapest ad that you can get way way more than that but that's a whole another conversation for another day and let's see what do we do next um other than that as well there are some offline strategies you can you can do right there's you might have a local radio station i don't know if you have a a club type music but you can hit up some dj's and pay some dj's there's multiple things that you can do there's also local influencers right people who aren't as big online but they are um but they have a legitimate real world influence if people were influencers before social media put numbers to it right there's that girl in school that makes every other girl kind of like pay attention right and they're kind of copying her style and things are or she she gets the word out same for guys right and it's beyond school this real life there's a guy that connects everybody puts everybody on to anything so if you know any of those people that helps right if you have any schools around there's it's easy to find those types of things so now you're targeting with ads off off I mean online and then you're hitting some real world influencers online offline if possible and then of course you can use those real world influencers that you meet directly in the real world or find a few of them in social media and have them post digitally as well and cover up that area so we're targeting and then I have about four or five local dj's or or four or five local uh popular people in in college or or something like that right or just people who might not even be in college or the music industry anything like that but there's just people around town who have a decent following of other people around town that all happening at once that'll start to create a decent little little buzz in the city right and especially if you're doing that consistently all right so remember it's a beautiful thing actually when you have people in specific cities they might not have a big follow so they're not used to these influencer budgets and everything right they aren't used to that however I mean so that means they'll be cheaper however they still have an incredible influence with a certain set of people and is more guaranteed that the people are from where they're from or that concentrated location because they haven't gotten to the point of their influence where there's people from all over the world that know about them so they might only have two thousand five thousand ten thousand followers something to consider and to think about now before I get to question number three I want to do a um just put out the word that yo bramannnetwork.com there's so much going on with bramannnetwork.com right now and so many artists if y'all have questions y'all think we can get into detail in answers here outside of of loads of courses about anything pretty much that that are coming that you want to know we can answer your questions in the community far more in far more detail far more real time and you can hop on calls with us where we can talk and really get into the detail screen share see what's going on with your ads see what's going on with your with your music check that out it's worth it check it out but I'll let you decide that for yourself um hop over to the network and you know in my opinion it's dirt cheap all right bramannnetwork.com check that out