 I think from an advertiser point of view, because there are going to be a large number of consumers that are going to come online, how that helps is that there are so many moments. Every single moment that the user is online can actually be transformed into a shoppable moment. And I think that is what the biggest benefit to brands are that they will have a lot more shoppable moments that they can create for consumers. From a consumer standpoint, obviously, they are getting more and more access, free of cost to all of these entertainment, which is something that is going to bring them on board and hopefully they would stay. So, yes, I think CTV is here to stay and here to grow and also grow massively. I think we've all seen that CTV is gaining share while it's a very small percentage of share right now. But it's constantly increasing and increasing as an exponential rate. And I think it's very important for both brands and marketers to stay on top of this trend and be able to utilize this so as to target the consumers more effectively.