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Published on Jan 17, 2017
Recently, DaBrian Marketing Group wrote a case study on one of our PPC clients. When we first reviewed their pay Per click (PPC) accounts, it appeared they were receiving several conversions. However on further review, their conversion configuration did not align with actual online transactions. After establishing new conversions that lead to and track online sales, DaBrian Marketing was able to measure return on ad spend (ROAS) and optimize our client’s PPC to increase transactions and their bottom line.