 with the Juniper exclusive coverage of their big press announcement in San Francisco, defending your mobile life. Juniper announcing Juno Software Suite for Mobile Security. I'm here with Lauren Flaherty, the CMO. Thanks for coming inside theCUBE. Thank you. We were just talking on our mobile phones. Obviously, Mobility is the killer app. You guys are pretty humble. You know, other vendors talking about, you know, changing the internet forever, a lot of hype. Mobile is really here to stay. Obviously, everyone in the marketplace is talking about Google Android, which is an Apple iPhone. I met with Pradeep in Barcelona. We talked extensively about the new network you guys announced in past October and the tsunami of applications that's really driving change, consumer level, forcing change that the service provides, and then the enterprise. For us to research, it was just on earlier talking about how this is all an explosion. Yeah, it sure is. Sure is. So first, take us through your announcement. You gave the kickoff. You introduced Kevin Johnson or KJ, as they called internally, and it gave great presentations. So summarize what was announced. Sure. And then I'd like to get your opinion on a few things. Sure, well, you know, today was focused on mobile security. It is one of, if not the most pervasive issue in tech today because what's happened is, you know, our phones, our mobile devices are the ubiquitous device between our personal lives and our professional lives. And if you go back actually a year ago, we can talk about that if you want in terms of the vision we cast for the new network and the capabilities and principles that we want to articulate about the new network. Today is just another major milestone on that strategy. And, you know, I think everybody that's in tune knows that, you know, you've got, within a year now, mobile devices eclipsing, you know, PCs, huge, 98%, I mean, that's near 100% of those devices shipping to the marketplace with absolutely no security attached to them. So today was about launching, you know, the most pervasive set of mobile security capabilities in terms of the number of OS platforms runs on. So, you know, basically every major device in the industry coupled with a really rich set of service features that are going to be key both to enterprise customers as well as consumers. Juniper's a technology company, okay, known for moving data around networks, kind of geeky stuff, I mean, add a new port to the router, you know, new stuff here and there, but you guys really have nailed the positioning since you announced the new network. It's been about openness and companies like Oracle getting kind of trashed out there for being kind of closed and, you know, there's an open, closed kind of mindset and you guys really kind of nailed that. And now with mobility, the demand, you guys made the right call on that. Absolutely. Is this just an extension of that? The new network? Is it just an extension of what we saw in Barcelona? It even goes back earlier. I mean, if you were literally to look at the work that we started to communicate, literally October 29th of last year, we're coming up on the year anniversary of the new network platform for us as a marketing platform. And if you literally went back to that ad that ran in the Wall Street Journal, we really, you know, sort of singled out the key areas that we would focus on. And we talked about how in the new network, you know, the underpinning is software. You know, what did we say? We said it was about the brains, not the box. And so if you look at from there what we did at Mobile World Congress in terms of talking about mobility as it relates to service providers, capabilities on the edge. And then what we even earmarked back at that point was that Pulse was launched and Pulse was about enabling security at the endpoint connected to the enterprise in a way that's really simple for customers to use whether they're a business professional or whether they're, you know, just using the phone in their sort of day-to-day life. But I think that the real insight is in, you know, looking at these capabilities from the standpoint of knowing what the enterprises need with mobile workforces, knowing what the service providers need in terms of you as a consumer, what kind of protection do you want for your device? And so, you know, today's announcement is really just a reaction to working very closely with key partners and delivering on the promise, which is we think a secure mobile network. You guys have been doing secure networks for a long time. The edge endpoint used to be the branch office. The remote branch office. Or we work at home, DSL or cable, internet access. A PC, basically. How did you guys get your company and then your messaging to extend to mobile? Because it's kind of the same thing, but it's a little bit different. Because you have diversity of access, similarities. What's fun about today is certain announcements, certain product capabilities can really make your strategy come alive. And I think that's what Pulse is doing today, which is, you know, we all relate to the fact that this has become, you know, the ubiquitous device for work and for play and for education. And so, you know, what you start to see is through Pulse offering, Mobile Security Suite specifically, you start to get a better understanding of what Juniper brings to the infrastructure capability, right, the things that consumers don't care so much about. But then that how relates in terms of ways that a consumer or business professional really will care about. And what's interesting is about the feature set, you know, is easier to use why? Because it's backend integrated on the part of this that's the plumbing that folks don't care about. For the administrators, for the folks that have to manage all this remote wipe and all these capabilities we talked about today. It's been designed with now, you know, seven, eight years of leadership in the security space. So, you know, when Juniper shows up, particularly with these kinds of offerings, we're bringing an awful lot of service provider and carrier class know-how to the mix to what is now a consumer and enterprise offering. You guys are very impressive how you've extended out your kind of core competency and networks to the service providers who are in need. As Pradeep and I were talking about there, under tsunami of apps, they lost control. But there's this fabulous collision going on, right? I mean, what's so much fun about, you know, this space that we're in is that, you know, the IT world and the commerce world are just, you know, munching to use a technical term, you know, together in ways that I think we're just starting to see the advent of what's possible. And what you love about Juniper's positioning is that, and this is from a marketing point of view, very powerful, is everything that's coming out of the labs from the get-go, there was a line of sight to the market forces that we see today. So there is no legacy for us. We're a 14-year-old company and that's enabling us to really take advantage of doing things, like you say, in an open environment, highly integrated, platform-oriented. It's really a core part of our differentiation. One of the things I really think you guys got right now, I'd like you to expand on a little bit further for us out there, is you've had this enablement strategy. You know, the software open source, you know, it's all great, yeah, it's all industry stuff. But let's take it to the consumer. I'm a father of four and I have a teenager who's a sophomore in high school, down to a third grader. I also run my own business. We have workers, we're all mobile. But your use cases that you presented up there, are real-world consumer use cases. You just walk us through, because that's a consumer mindset and I know obviously you're in marketing so you're in charge of all this, talk us through that enablement. Because mobile and cloud, this cloud collision as you mentioned, is enabling new stuff, a new economy, new workers redistribution of wealth, all this IT recession, busting, a new mindset. So walk us through those use cases and then your philosophy on this future enablement. So you know, we had three, the three personas. We had the office worker, you know, we had the mom, or the parent. The mom one I liked the most. Yeah, yeah, absolutely, as a parent, I am a focus group here. I'm definitely the target audience. And then we had the road warrior. And what's really interesting about those scenarios is, you know, I would say, I would speak for myself, but I'm not alone, I'm all three of those. I'm an office worker, I'm a mom, and I'm a road warrior. And what we did was we selected the applications. And I think this is really what's key, John, because what's making things like cloud and all of the sort of hype that goes on in our category come alive ultimately is expressed in the form of the applications. Because that's when you can relate to the benefit. And I think if there's anything that we are improving our hand on from a messaging and a marketing point of view is what's the benefit, right? And so the reason for taking our three personas and using them here today, and we'll have that on the web, et cetera, is to help folks identify with the capability. It's a slice of life. It is a slice of life. And in the case of the mom, what I love about protect and defend. The notion is, as parents, and I think the video did a really nice job, as parents we enable our children with these devices and our instincts are to protect them. And what we've all learned in the last couple of years is that actually they become an access point to our children that we have to be very thoughtful about how to get them to the right information and actually protect them from the wrong kinds of inputs that could potentially be hurtful to them. So I think this slice of life is a good way of putting it is just a way of helping people see what are the technology capabilities we're bringing to the service providers? It's the consumerization of everything. Yeah, it is. IT is only one element of it. What I like about the scenarios, it was a slice of three scenarios which categorically represent everything, if you think about it. And everybody, I mean most of us are out there working, traveling and looking after somebody. The consumerization of IT and the consumerization of technology is a digital life. And I love the slogan, defending your digital life. And one of the things we've been covering is to look at an angle. We were just at New York City for Hadoop World, which is a big kind of an open source conference. We had Tim O'Reilly inside the Cube and we were talking about data analytics, some of the things that Forrester was mentioning. But one of the things that I think is teasing out of this is what is our life? Mobility for the first time really represents someone's life. Where it's kind of like, remember the old days, digital wallet? I mean, digestural data, my text messages, the photos I'm viewing, the geo check-ins that I'm doing, my Facebook statuses. This is now a personal data vault. It's valuable and very intimate. It's also professional. I thought what Dave Merrill from IBM shared with us today was really interesting, which is why is IBM deploying? Well, they've got a huge mobile workforce and they want to be able to ensure that those folks are highly productive, but also secure in what they're transmitting back and forth in terms of across the network from their device. And so I think the interesting thing for us from a message today is that this offering is targeted very much to business professionals on the go, as well as to the service providers who will ultimately sell it as a consumer offering as they refine, and again I thought Mark Predison from BT said it well, which is as they refine their understanding of what features and functionality the consumers want for their personal use, those offerings will be made available and the beauty of what Pulse does in the mobile security suite, it gives them this really broad range. And I think that's what we think was missing. The two dimensions that we think that we filled in terms of a market gap was one, the broadest range of devices because some folks might use an iPhone, some folks might use a BlackBerry and they're the same individual, but they've got to manage across different OSs, so that's a reality. And then the other piece is the different kinds of functional capability you want for security and based upon what we've seen in the category and what's out there today, we know that what we've announced today is really unmatched by anybody else. And the competition too, let's talk about everyone else. The other ones tend to be point solutions. Yeah, they're a little more piecemeal. Device-centric, you guys are taking any device, which in a way is, Tyson's one of the biggest buzzwords we've been hearing in the past 24 months is the real-time internet. What is the real-time internet? Try to do that if you don't have a single operating system, by the way. It's different per person, so you really can't project what someone's value is. I mean, I've always said the real-time web and it's about real-time value. So what does that mean? That means mobility. And you can't really predict what that real-time value is for a teenager, for a mom, for a business. So I think you guys are onto this real-time value piece. I think it's interesting. And the other one is this digital life. And no one's talking about that. So I'm really impressed. So congratulations. Well, thank you. We're really excited about today's news. The performance and any good feedback from your partners on this? What's the general feedback? In fact, I've just been picking up post the formal sort of part of today's session and feedback both from our partners, but in particular the analysts out there who were covering the event and members of the media, which is this is the most comprehensive offering set on the broadest platform in the industry today. And that makes first for Junipera and first is always good. Talk to the people up at the podium with you. You had IBM, big enterprise. I mean, it's as diverse as you can come. The monster company, big, huge. AT&T. We all know AT&T. Key part of their strategy is mobile security. I mean, absolutely. British Telecom, global footprint. And they play it on both dimensions, right? They offer, as all service providers will, they're going to look at this through two lenses. One, from the standpoint of the consumer offering. And the other is from the standpoint as sort of as a managed enterprise service that they'll be enabling through the cloud. So it's a very attractive offering. I think Mark put it well in terms of it provides for them monetization or top line revenue growth. And that's a big part of our strategy is to not only enable them on the bottom line because Junipera has such attractive economics for them on that front, but to really enable the top line revenue growth that they need and to change, frankly, the offering sets to really enrich them between service provider and consumer. We're at Lauren Flaherty with CMO of Junipera Networks really enabling innovation at a technical level, product level, business model, innovation. Also end user experience. I think mobility has to be open. You really can't know what's going to be great at the App Store has proven that you never know what can be popular and successful to the eye of the user. So congratulations on your success. Thanks, really appreciate it. Thanks for coming on theCUBE. Thank you very much for your interest. Thank you. We are live at Juniper. British Telecom coming up next. We'll be right back inside theCubeSiliconAngle.com. I'm John Furrier. We're here at the Juniper exclusive coverage of their live event.