A key challenge for exporters is the scarcity of reliable trade information on markets. Exporters need to stay on top of competitive conditions in their current markets, scan opportunities for new markets, and look for opportunities to diversify or value-add to their existing product range. At the same time importers worldwide also seek to optimize the potential offered by preferential trade agreements and improve the efficiency of their sourcing by scanning for new and competitive supplier countries.
ITC addresses these issues with a suite of market analysis tools (www.intracen.org/marketanalysis) providing related market data and information sources. The databases: Trade Map, Market Access Map, Investment Map and Standards Map aim to help users examine the export and import statistics of over 220 countries and territories to better understand supply and demand trends for around 5,300 internationally traded products.The tools are unique in product detail, as well as in breadth of geographic coverage – particularly for developing and least developed countries. More than 400,000 users in 224 countries and territories have registered to use the tools. They include enterprises, governments, educational institutions and most of the World’s top 100 companies.
Developing countries can use these tools to help grow their exports by identifying opportunities for product and market diversification. A wide range of navigation options, combined with a powerful set of analytical outputs – tables, maps and charts - make it easy to analyse trade-related information for sets of products, sectors or countries.
All users located in developing countries benefit from FREE ACCESS to the tools thanks to financing from the European Commission (EC) and donors to ITC Trust Fund. Most features of ITC Tools are also freely accessible to users based in developed countries and a subscription is required to gain the full access. More information is available in the ITC's MAT subscription options and fees page.
Register for your account today on www.intracen.org/marketanalysis
Copyright: International Trade Centre Script: ITC Market Analysis and Research section (MAR) Video production: Wyzowl