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Using People's Irrationality To Do Good

Stanford Graduate School of Business 340,311340K
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Published on Apr 12, 2012

Identifying effective obesity treatment is both a clinical challenge and a public health priority. Can monetary incentives stimulate weight loss? Leslie John presents a study that examines different economic incentives for weight loss during a 16 week intervention.

Leslie John presented at the "The Science of Getting People to Do Good" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.

Related Links:
http://csi.gsb.stanford.edu/special-e...

http://drfd.hbs.edu/fit/public/facult...

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