 is why I teach. His name is Brad Branson. He is a second time convention speaker. Spoke London 2011. Also, you know, instructor or something, executive instructor for RSD. But does a bunch of cool stuff. We know a lot of the same people. Come up here, man, and let's take it away. You are the headline, buddy. I am. I get the headline. Nice. Nice. Sweet. All right. Welcome, everyone. Who is tired? I'm really tired. I woke up at 9.30. I was up to, like, 5 a.m. shooting video blogs this morning. Had to teach for a couple hours today. So I'm actually in a very talkative mood. This would be good. I'll try to make it energetic. Anyone in here not know who I am? A couple people. Sweet. I'll do a brief little bio then quick. I work for Real Social Dynamics teaching for about five years now. I've done over 40 countries now that I'm in Australia. I was in Australia here for about six weeks. I actually leave tomorrow. I'm going to China for my vacation. Yeah. So I was here. I did Melbourne for a couple of weeks. I did Sydney two times. I was in Perth last weekend in Brisbane as well. And it was pretty cool. The whole thing was kind of sold out. And at the end, we added a couple extra dates. And we're like, oh, I got to do one more in Melbourne. And then I'd say Melbourne wrong. I'm sorry. I don't know how to say it in the Australian accent. But I had one extra one here. And all of a sudden Anthony was like, dude, that's the same weekend as the convention. I'm like, shit. And this is actually exactly how it worked out for the London one, too. I was like, dude, I'm in London the same weekend as the convention. So it's really nice that I can do this because the last one was pretty sweet from a promotion standpoint. So today I was trying to think about what I wanted to talk about. And actually, since it's kind of a culmination week for me, this is actually probably the biggest week of my life. Crazy enough. I figure I better talk about myself. So that's what I'm going to do today. Talk about myself in the year 2012. So for me, this year has been kind of extreme ups and downs. I turned 30. So that was like, I had my 30 life crisis for a bit. And starting off the year. So I've been teaching with RSD for about five years. And I realized January and February, I went to Europe for two months. And what happened was, is during that time, I've been kicking ass for the last couple of years, you know, rolling, hinshitting up lots of girls. I always say talking about the girls shit. It's kind of like Bill Gates talking about money or something. It's like he doesn't need to brag about that shit. That's kind of how the girls stuff is for me after doing this for so long. But I was like, cool, I'm going out hitting up. But at some point, I felt like I was kind of going through the motions a bit. And as anyone here who has been doing this for like five years, like the pickup shit, five, six years, do you ever feel like you're going through the motions? It's like, why am I doing this again? I'm going to all these guys in the front are like, no, it's awesome. They love the shit. Ah, first couple of years are like that. But then you get in for a while. And especially I think for me, because I'm a teacher too. It's like, I have to go out sometimes. And it's like, not every night I go out, I want to go out. I'm like, okay, I'm going out doing it again, or I'm with some friends. They're traveling with me. So like, we're going out. And what I realized what it was after the fact now is there was a period of about 14 months where I just wasn't growing. So I had like a 14th month plateau, which is a pretty long time to be on a plateau. Who here is like, actually hit a plateau in the game if you guys are young, like freshness, you've hit your first plateau. I think the first one for me was, I took a bootcamp with RSD in 2007 as a client. And the first one I had after my bootcamp was about a couple months in. And the first one that's pretty consistent after you take a bootcamp is you get that ego of being successful with girls. So it's like, I take the bootcamp, get rid of all the approach anxiety. And all of a sudden after a couple months, I'm getting all this like glory, having a lot of fun, kicking ass, getting a lot of results, a lot of girls. And then all of a sudden, I get approach anxiety again. And I'm like, what the hell is this? And what it came from was the fact that I started getting that ego of being successful girls. And then the problem was, it's like, every girl I go up to, I'm like, am I still good? And I got to like prove it to every girl. So instead of doing that, I was just like afraid. And I was like, holy shit. How do you get over that? At the point, at that time, no one even really had any advice for me. But what I did was basically I'm like, I'm going to go out tonight and just get fucking rejected by every single girl, try to have them just like have them get pissed at me. So I go out, use stupid openers. It's like, yeah, I can't even think like, I'm gonna fuck you in a dumpster later, some shit. They're like, what? Like, is that going to work? Of course not. But what happened was, or I start like throwing ice cubes and shit. But because I didn't care, all of a sudden, whoa. Because I didn't have that outcome dependence anymore. All of a sudden, everything was hooking again. So went through like a month or two of no approaches hooking. And then cool, all I realized what it was, was this ego that I had to shatter. They're doing some cool fun shit. But the sticking point I had at this point this year, I think the hardest part about dealing with the sticking point, anyone not know what I mean by sticking point? Everyone knows. Okay. So when the hardest part about the sticking point is not fixing it. It's knowing what it is. Right. And I think that's why usually when you have a mentor or a personal coaching or something like that, is to have a guy to give you that personalized feedback to be like, you're doing that wrong. Your eye contact sucks. Oh, then once you know it, you can fix it. Right. So for me, not having a lot of people that I can kind of confide with that are that far further along than I am. It's hard for me to like get that sort of advice from people. And what I realized what it was, like I said, I wasn't growing. And I noticed for me, actually, what it was kind of funny enough, it was that I was just drinking too much. Right. I don't drink a lot that much, whatever. But at the time, we're in Australia, I guess. So kind of a drinking culture here. I noticed, you know, let's say at the eight to 10 drink range. It's like, you know, it was weird because you get to a point where attraction is really not even an issue anymore. Like for me to think about attraction, it's kind of like, cool. 2007, 2008, I was kind of like working on that shit, building attraction. You get to a point where like, okay, I know how to get in there. Eight out of nine girls, it's going to go decently. But then I always say the game is really played at logistics, kind of dealing with kind of the end of the road type shit, like befriending the friends, like throwing chode on the other girl or like whatever you need to do to kind of make shit happen. That's I think where the game is played. So here I am out at the beginning of this year. And like I said, for the first 14, like all of last year in the first two months of this year. And I noticed what it was, was that it's just like super sloppy. So I go out, you have a couple of drinks and you're like, what's up, girl? Yeah. And you're like doing all this shit. You're moving around and you're like, yeah, I'm going to fucking pull this one. And all of a sudden you go, you're like, you're ready to go. She's like, no, I'm the designated driver. And you're like, uh, screen for logistics. Why didn't I even think about this shit? It's because I was drinking, right? So I think a lot of people are like, I quit drinking because it's healthy. They're like, you know, I don't want, I want to be healthy. I want to be fitness focused. For me, I was like, shit, this shit's for game. That's only reason why I quit it, because it's like, I don't need to worry, like I said, the attraction stuff, you just go in, be fucking loud, open that shit up, it pops open. But I think like I said, you're friending the friends, working logistics, screening for some of that stuff. And kind of the, where the, where the end is played there. That's where you really got to be on top of it, on top of your focus. So I'm thinking, you know what, I'm an instructor here. I've done this for fucking seven years. Going out like five, six nights a week for seven years, teaching for five years. And I'm like, okay, cool. I'll just stop drinking. So in February, what happened was I went to Brazil for Carnival. So I went straight from Sweden to Carnival. It's kind of extreme. And I'm like, I'm going no drinking in Carnival, which is very challenging. That's probably more challenging than the game thing. But all of a sudden, I'm out. And I'm completely in my head. And I realized that the drinking when it did it hit all these like underlined sticking points that I didn't even know I had because like the booze kind of hides it a bit, right? And so I was like, holy shit, there's like these very newbie beginner things, right? And for me, like I said, the reason why this week is so big for me, I'm doing my first product launch, which starts today, some shit. So I got to go home and keep working all night long. And in the product, it's called Evolutions. I have different kind of skill sets and game levels for each level. So you have like the beginner, the newbie level, the intermediate level and the advanced level. And I feel that for guys think, I think when guys get into this, they think that as you reach each level, kind of like you evolve and you learn new things. And of course you learn new things. You learn kind of different things in the skill set. But actually, I think what makes you kind of move forward is that you kind of just get rid of the shit that is underneath here that's holding you back, right? So everyone has different things underneath here. It's different for every guy. Maybe you have like, you tend to qualify yourself a little bit or something like that. Even at the advanced level, some guy might still qualify himself. Or maybe he's not really good at the initial like building momentum. It's gonna like, oh, just have a couple beers here instead of like going out, warming up on a couple different girls and kind of get in the flow nicely. And for me, so what I what I noticed was when I got like full sober mode is that I had these really obvious sticking points. One of them was I still had this aversion towards mixed sets. I was like, what the fuck? Like I throw dudes in mixed sets every single weekend. I do, I teach boot camp almost every weekend. And then when I, you know, when I'm just like in the flow and shit's happening, I don't even notice, oh shit, there's a guy here. I don't even pay attention. But for me, all of a sudden I'm out and I'm in fucking Sao Paulo or something like this. And I see this girl talking to a guy and I'm like, okay, I'm going to do this shit. I'm like, you can do it Brad, you can do it. And I'm like, what the fuck? Like, why are you even, are you afraid here? What the hell is this shit, right? Like just do it. So I go up, I go over there and I'm like, hey, how's it going? Talking to her, talking to her. She's like, oh yeah, I'm like, who are you here with? She's like, that's my boyfriend. I'm like, okay, cool. Well, have a good day guys. I like ran away and I'm like, yes. And my friends are like, what's up? I'm like, I'm ready to go guys. Like the night was a success. They're like, what? And I actually in my head, I'm like, I haven't done like a fucking couple set in like years or something like that. I feel like for me, my own game in a lot of ways what it's been for a couple of years. And it's still like, you know, everyone's evolving and everyone has different things that they're good at. For me, I was like the best at like the, I'd be graded in the slam dunk contest. So if all of a sudden it's like, you know, you're in there, somebody throws you the alley hoop, I'd be like, I'll take that shit, fucking spin around, fucking ah, hit that shit, looks all cool, right? But if you have me in like the dribbling test or you're like, oh, the fucking agility course, I wouldn't be good at that shit at all, right? And that's for me, the fundamental kind of basic stuff there is really hitting your warmups properly, getting in there, you know, right when you get in the club, you have the discipline to, you know, get those first approaches out of the way, some of that type of stuff, you know, and it's a skill. It's a discipline. It's like a discipline and a skill to do that. And again, when you have like the few drinks at the beginning there, you can get kind of lazy on that. So that was one of the first sticking points that I really needed to overcome. With that, the next one was, I noticed there was a couple that happened when you kind of quit the drinking. A big one for me, I was talking about this today when we had seminar on bootcamp was the end game. So we started at the very beginning there at the approach shit. Some of the very end game stuff. It's just so important to be decisive. Like you just have to be fully decisive here. Right. And I think it's a challenge because if you're thinking, okay, you're in there, you see the girl and you're like, maybe I could pull this one. I could do this, but I've never done it before. Like everyone has their first cold approach one night stand or something like that. Right. And it's a fucking big deal. But if you really think about it and you're in there and this is your goal, like whatever, whatever your goals are, my goals I've been traveling around. So it's usually like this has to happen tonight or it's not going to happen. That's just kind of the game I play. So that's my goal. I'm like, okay, how can I make this happen tonight? I got to do this. And if you really think about it, that girl that I'm going to get with, how many like one night stands that she had with some like random stranger dude? I don't know, three, four or something like that. So she doesn't know what the hell to do. Right. She doesn't know what she's doing there. And you're like, I don't know what I'm doing. She's like, I don't know what I'm doing. Right. And all of a sudden it just kind of fades into sadness or something there because you just don't do anything and you don't really know what to do. So you really just have to have that fucking decisiveness. Right. And funny enough, what do I notice with all of a sudden again, we're in February here, what do I notice with me being sober again? All of a sudden I got this girl. I remember we were in Buenos Aires because we just kind of did South America tour. And so I'm in there and I got this girl and I'm like, is she hot enough? Is she not hot enough? Is she hot enough? And all of a sudden because I was like indecisive, I ended up not pulling her basically. And then I thought to myself, I'm like, damn, what type of girls are you pulling when you're drunk? Like, probably should kind of step up a little bit there. Right. So for that for the hotter girls stuff, I'm definitely going to one of the focuses for me learning from that was like, make sure to hit up the hot sets. And we'll talk about in a second how to get better at that. But also the other thing with it is looking at the end of the night there. And what I was suggesting to some of the guys today, I was like, go with the binary system. It's like one zero. One is like, I would hook up with her. Zero is like, I wouldn't. And then once you're like, okay, one, make the decision and just roll with it. Be like, here we go, we're doing this shit. Because at the end of the night there, it's like, whoa, this is a big deal. There's a lot of risk here. She needs to have that trust. She needs to kind of submit there and be like, okay, this guy knows what he's doing here. And only we're going to do that is like, hey, this is what we're doing. Let's fucking go, let's do this shit. Right. So really amping it up and owning it. So that was another thing I kind of learned. Some other things that were really cool is I feel that each year of me being an instructor, I said like a kind of the first year I had some good skills. I called it the the year of sevens. So as me getting with like a lot of sevens, kind of getting a lot of reference points there, then you have the year of eights. And it always says that I say the year of eights. Everyone thinks I say that shit. No, not eights. The year of eights. And then kind of recently it's been like solid nines. Just like nines, nines, him that shit up really nicely. So it's like, how did I get that more regularly? Would anyone want to hear about that? Get with some nines? Maybe someone in here? I was like, no, I like my sevens. Stick with that shit. Not that I'm even superficial about anything. But the goal is obviously you need to grow. So you need to keep moving forward. So how do you get with the hotter girls, right? For me, with the big thing I noticed, especially being full sober, I'm doing this shit going through the process, is that it's like a stepping stone thing at the beginning of the night. So first off, I have to just get in the flow. The seminar, the guys in the seminar today, I'm just doing all the shit we talked about today, it seems, right? So it's like just getting the flow at the beginning there, kind of rock that a bit and get in a good happy space. I feel that me once I'm in my, I call it like my happy chi. It's pretty easy from that headspace to be like, cool. I'm in here, I'm rocking. Let's start approaching. I'm feeling social. But then what happens is you're in there with the girl and all of a sudden you see the hotter girl and you're like, oh, no, I'm just going to stay with this. And what I call it is like state preservation. So in that moment, you're kind of happy to be with the girl and you see the hotter one, you're like, oh, I don't want to like risk. I'm in a happy place here. I don't want to risk kind of going over there and like pushing this one away and going for what I want. And it also reminds me back of at the beginning of kind of my development where I'm just like a nice dude, right? I'm nice. So I think one of the problems a lot of guys have when you're starting off is all of a sudden you get some girls' number and then the rest of the night you feel like she's looking at you and you don't want to like talk to any of the girls who has ever had that happen, right? Everyone has that. I think what it is is like you remember the time where you got a number from some girl and then you started like making out with some dude and you're like, no, we had a connection. It was love, right? So you feel bad, right? So it's good. It's like sympathy or empathy. I don't know, whatever. So you don't want to do that to the girl. But at some point it would always say it's like you want to you got to become the hot girl. You got to become the prize there, right? And take what you want. So this year has been a lot about being selfish too a bit, right? So for me it was like I'm in there with this girl and what I said what I actually had to prove to myself was that I could like I could cut this off nice and clean because what would happen then is like I'm out. Okay, so I'm out. Sober in the club staring at all these fucking crazy alpha Argentinian dudes that are bumping into me left and right. I'm like, okay. And I see this girl. I'm like, you know what? I said to myself I'm going to go for hotter girls. So I know I could go in there and maybe talk to her but it's going to last for a pretty long time. And I don't want to be mean and cut it off. So I don't want to talk to her. I'm like, oh, but there's a really hot Argentinian girl. But because I don't have any social momentum I don't approach her either. And then I'm just like what do I do? And I'm drinking water. This is boring. At least I get drunk if I wasn't doing something, right? So in this moment it's like, so how can we work on both here? What I had to actually do is I had to actually like I'm in there with I had to prove to myself with the average girl whatever you want to say it is and be willing to cut it off. And be like, hey, this is a lot of fun but I need to be with my friends or like it's boys night. Or like I'm going to dance for a little bit. Bathroom her a little bit and like prove to myself that I'm comfortable doing that. So then when the night comes by and I'm like, okay, cool. Let's warm up for a little bit. I'm like, okay, warm up, warm up, warm up, warm up. I'll talk to you later. Boom, hit up the hot shit right and go for that. Actually, this is funny. This is out of the, this is out of the product but what it is is like, so basically the game plan is as you're going out, you're hitting it hard, you're hitting it hard, you're trying to like push into your, lean into your potential, push to the extreme, try to get like the super hot girl, hit that shit up but then rolls around the 2 a.m. time or so. At least around here, it seems 1.32 a.m. And then what we call it is the the wounded gazelle time. The wounded gazelle is like, you're like, okay, you say to yourself, did I push it as hard as I could all night long? Yes, I did. All right, cool. Let's just, let's find some love, love for the night, wherever it can be found. And you don't beat yourself up and you're just like, yeah, whatever, let's go, let's do this. Because it's like, you did push yourself, right? So then it's not like if you're trying to work on like the hotter girl type stuff, you don't need to just like go sexless for six months or something because you're pushing for that. So remember the wounded gazelle time. If you take anything away from the speech, the wounded gazelles, yeah, America. Cool, so that was February and March. For me, what was really cool is by me really, it was like this fucking churning process of like working on this process, getting in this good state, getting in this good state. And the other thing was, I was talking to Anthony, he's like, dude, you put on some fucking mass there. And for me, January on to like currently, it's been about a year that I've been in the gym pretty consistently. And so the other thing was like, I want to quit drinking beer because it's like, I can't get the six pack. They say the six pack is the ultimate LMR buster. Just get the six pack. You guys know what LMR is? I don't know. No one gets the shit. You guys are fun. Come on, you gotta laugh a little bit more here. So I was trying to get the six pack, doing all that, cut all the booze, cut all that shit out. But actually for me, the weirdest part, so I figured what I do here is kind of, since this is like man convention, it's not just pick up shit, kind of go through a bunch of shit that I learned this year. And for me, one of the fitness ones, the weirdest thing is like, you think you're like, okay, I'm eternally on the road. So I'm on the road 300 days a year. Like I said, I was out of the U.S. for six months this year. I haven't paid rent for three years, but I kind of bop around between New York and Chicago and then like I said, all over the place. But so it's easy to say, okay, this guy is on the road. For me, I'm just lazy and that's why I don't hit the gym because it's hard to find the gym in your city whenever you go out and actually do all that shit, pay the 30 bucks because it's usually super expensive to go for one day or something like that. But actually the main reason that I didn't go to the gym was because I would be afraid of being in some city like Talon, Estonia or some shit like that. And I walked into the gym and I don't know which is the men's locker room and like which is the women because it's in some weird Estonian shit. And I'm like, so I'm like, there's a bunch of hot fucking Estonian girls. Okay, cool. And do that. So I was actually, the reason why I didn't go to the gym was more like a social pressure version, right? So for me always being like the pickup coach, I'm like, what is this? You need to box this out. But that's also crazy that like my health was affected by the fact that I was like introverted or something. And again, this is this year. So it's like, even though I'm out, I have a lot of situational confidence in the club and doing all that shit. You constantly can be leaning into your edge there. So I think it's something to look at for you guys as well. Like what are the areas of your life? For me, like stuff that used to be a challenge was things like asking directions or something like that. Going into like a store and being like, hey, do you know where the grill is or something like that? I'd be like, oh, I'll just figure it out. I'm a man, I'll figure it out. But actually no, it's like, I was more afraid of just asking them and then be like, we don't speak English. Get the fuck out of here. Is that really ever going to happen? No. But because of that 1% or 5% chance of it happening, I just wouldn't do it, right? So that's kind of fucked up there, right? So that's kind of my health little side kick there. But what happened was really cool was coming out of that March, April, all of a sudden I came back to America and everything kind of culminated. I went to Vegas and just had the fucking run of glory for like I went to Vegas and went back home for a bit in like Chicago where my family lives. And then I went back to Vegas again. Like the first one was like six girls and eight nights or some shit. And then doing even more the next time around and just like crazy fucking mayhem. I'm like, holy shit, it's May, it's my birthday. So I'm like, I turned 30, best year of my life, turning 30, holy shit, all these girls, this is fucking nuts. I'm like, yeah, but what happened was when I was in Buenos Aires, I'm like, so Buenos Aires for me was vacation. So I'm like, I'm going there. I'm not gonna work at all. I'm just gonna eat steak every day. We ate steak every fucking day. And then we went out to the club every damn night. The fucking lifted waste is like the man's dream or some shit, right? But I came home and also I'm like, oh shit, I didn't realize the exchange rate very well there. Look at my credit card bills. Oh, and I don't have an apartment. So here I am literally turning 30, going back to the parents' basement. Yeah, and because I'm in the parents' basement, I'm obviously not going out in like Milwaukee, Wisconsin, some small little town in the middle of nowhere. And because I didn't know how long I was staying in Buenos Aires, I have no boot camps scheduled either. So I'm just like, fuck, here I am. What do I do? It's kind of like flopping around. So this was kind of like a big transition for, and I had like the month of sadness, just like the 30 life crisis, full month of sadness. I'm just like, oh, I remember I was driving the car and I'm like, I was driving back to my parents. I was like, I'm like, you're 30 and you live with your parents. Oh, this is fuck. Little did I even know that like the last four months I was like all over South America, whatever. I was just like, no, you're 30 and you're with your parents, ah. So what came out of that, I'm like, I need to fucking do something, right? And I know I was, I'm crashing with Tim. I think you guys saw him on Friday and he's got the whole freedom business shit. So we've been talking a lot of business stuff throughout the whole week that I've been staying with him. And some of the biggest epiphanies I had this year were actually related to business. So, and they're kind of self-development focused. So I thought I'd throw some of those out as well. And I think the biggest one at the beginning stage was for me. So we got Papa and Tyler, Nick and Owen are kind of like the owners of RST. So they're kind of like the gatekeepers on stuff. And I'm just like sitting here in the basement, sitting here in the lair, we call it the lair. So I'm in the lair thinking, okay, I need to make some fucking cash here. I could do this product thing, right? Cause for me, my issue was always like, I've been teaching bootcamp. It averages out to about three times a month or something pretty much every month. So it's like whatever that is per year, what is that, 36, 40 programs a year or something. And I'm like, I love my content. I fucking love this shit. I gotta get it out there. It's like, I put it out there like, who's this Brad dude? And because I didn't have a lot of authority, I'm like, this shit's fucking awesome. But you don't have the authority and no one even listens to it. They're like, whatever. So I'm like, okay, how can I get that shit out there? I'm like, I want to create this fucking product. I want to do this. But what happens is, and I see this all the time, wannabe entrepreneurs, like what do they call it? The wantrepreneur. Or people like, I want to start a business. Or any type of like risk-taking is there's this like this fog of like indifference. You're like in this fog and you're like, okay, I could do it, I could not do it. I don't really know, can I control it? In the business world, like this is the perfect example. You're like, I want to start a business but the economy has to be perfect. It's like, I have to know that I can do it that I'll never lose a dollar. My business will never lose a dollar. And then when everything is perfect, then I will go and create it, right? And this is the same thing in pickup. What do you do when you're in pickup? You're like, I need the perfect sequence. This is what I'm gonna open with. Then I'll do this, I'll transition into this. And then I'll go for the number. She'll say, yes, here's my number. Then I will kiss her. She will have a passionate make out. I will break it first. Then I will lead her to the bar once. I will buy her one drink and make sure that whatever she pays for it or some shit, I don't know. And then you're like, we're leaving now. And she's like, okay, that would be great. And then you just stroll off into the horizon or something, right? Like you think everything's gonna be perfect. It's the same thing in my business. So for me, in the business world, I was like, I talked to one of my mentors, like my kind of business mentor who's actually one of my pickup mentors back in the day too. He's like, dude, he has a business where he's like, giving products to people, stuff like that. And I'm like, I don't know what to do. Is Papa and Tyler, are they gonna let me do this? Like, should I do it? I don't know, what should I do here? And he's like, dude, I can't control when they're gonna take the product. Like if you have some lazy fucking supplier out there, he's like, when they're ready, I gotta have the product ready, right? So basically it's like, you can never control that shit out there. You just have to be prepared and be ready. So when the time comes, you're basically ready to rock. So I'm thinking, I'm like, okay, cool. I kind of wanna do this. And I've had some other ventures in the past, right? I've had some other kind of business companies that I've started in the past. And a lot of them, well, they all pretty much failed since I don't really work on them consistently anymore. And a lot of this, what it was, was for me, what I realized, so this is like epiphany number one. Just like, what is it, is it a Napoleon Hill quote where he says, fortune comes to those prepared or some shit like that? I don't know, it's probably not even him at all. But some like, be prepared and then, does anyone know the quote that I'm talking about? No one knows it. Prepare for the shit. The luck comes to the one that are prepared. So just fucking prepare and just put yourself out there and take the risk and then deal with the shit after the fact. Again, pick up. Most guys go in there and they're thinking, they're looking at the girl and they're like, okay, her body language, I think she's receptive. I think this one would be, that guy, no, that guy is not with her. Like, that's definitely not with her. Okay, I think, okay, hold on. I'll wait till she orders the drink and then when she's got to pay first and then she pays. All right, now I'm, oh, a guy just went in. All right, who's had that? I have, like last night, right? So it's like, no, it's like, you go in there, you fucking hit the shit and then you roll with the punches after the fact. So you just go in there. Like for me, I used to be like, I used to even teach this shit. I'd be like, okay, the only two or three approaches that I won't ever do, one is right as they get in the club because right as they get in the club, they're like, I need to do my walk and they do their little walk. You're like, hey, what's up? She's like, hi, nice to meet you. Wow, right? And she does her little walk. Another one is like, she's ordering the drink because right as she's ordering the drink, you're like, hey, what's up? She's like, hi, rum and coke. And you don't get full attention so you're kind of compromising your value there a little bit and then the other one's like she's going to the bathroom, right? So then I see this shit and I remember this is right about the time I'm fucking working on my process and all that stuff and I'm thinking I'm like, okay, what did I get into the game for? Like what did I get into this shit for? It's like to see the girl that I want and be the selector. Like I see this girl, I want this girl. Let's go get, let's go and do it. Let's do this shit. Oh no, she's going to the bathroom. Fuck it, I don't care. Hi, I know it looks like you really got a piss really badly. I just thought you're really cute. I just wanted to say hi to you. You know, you can go in there. I'm going to be waiting right here for you. Right when you come out. You better come out. Don't hide in there. I'm going to be right here. Are you ready? Cool, awesome. Enjoy your piss. And then she comes out, I'm like, what's up? Or she's like, whatever you know. But it's like, like fuck it, just go for it. Do that shit. A lot of times I just sit there and even in my head I'm thinking like, damn, she must have to piss really bad because she's just standing here 10 minutes goes by and like fuck, just because you're going you're the one to take that action there. Fuck, it's like do that shit. Be the selector because how, if you're waiting just for the receptive ones or guys are always like, they're waiting for permission. Like, did I get the eye contact or something like that? They're waiting for all this shit before they're going to go in and approach. And instead of just saying like, she's hot. There's some dudes, I don't know. I'll deal with this shit. One of my favorite quotes is the Mark Twain. Like I've had a lot of problems, but most of them never happened, right? You're thinking about all this shit, all this crazy shit could happen. Especially guys that get into this. We were talking about over the weekend how most dudes are like engineers and math majors and all this shit. And what it is, you get in there and you're like, blah, blah, blah, she's girl coding. That body language is 35% as bad as it should be. It should be a little bit better. She's not as receptive as she could be by 15%, you know, and you're like da, da, da, da. And you're like super analyzing all this shit. It's just like fuck that shit and just like plow through and make the shit happen, right? Cool, so we have, this is kind of May, May as June. I was getting pretty fucking jacked by then because I'm just like living in the basement. And you know, I'm kind of working on the product, stuff like this. I'm starting to go really well and I'm learning how to video edit. I gotta fucking learn all this shit. I had to learn how to set up a damn camera, like what lighting is good, how to set all that shit up. So I'm just chilling in the lair, fucking learn all this shit. Well, everyone else is kind of off doing instructor ship stuff all over the world. And I'm like, I'm in the lair fucking rolling, but whatever, I'm like, okay, I'm gonna do this. So, next epiphany. During this time period, what I was saying with the other businesses that I had, I was willing to kind of like invest some money. So I'm like, cool, I got like 10 grand here. Let's invest in this business. Yeah, let's invest in it. Cool, but all of a sudden I'm like, oh, I have this product idea. I'm gonna have to invest, it's literally been eight months in the making till it's finally launched. So I'm like, I've invested eight months of time and not gotten paid a dollar really, ultimately. So it's like, that's a lot of fucking time. But I was willing to just kind of throw 10 grand out there. So for me, a huge epiphany that I had this year from the business standpoint is that like, fuck, time is money. How did I get that money? I fucking worked my ass off to get that money, right? But it's like I was playing the lottery or some shit. And I think a lot of guys think that, especially a lot of internet marketing kind of businesses, and I know a lot of guys are into that shit. They're saying, cool, I'll just like, buy some links on that shit over there, like some social media, I'll buy fucking 5,000 Twitter followers. That'll be really cool. I was like, okay, what is that ultimately gonna do, right? So the other side of it is like, put your fucking time into shit. And like, how has a business like created a really solid foundational business? It's like, you just fucking grind it out and you put the damn time in, you put the damn time in, you fucking invest the time, you work your ass off. Literally like I said, I woke up at 9.30, I've been four hours of sleep. I'll probably be up till four or five in the morning tonight and keep on doing it again tomorrow. And then I'm on the airplane fucking editing video and then throwing that shit up too, right? He's gotta fucking do it, right? So this is May, June. All of a sudden finally I'm starting to teach again, starting to go out. And I'm like, holy shit, my fucking game sucks again. What happened here, right? And what it was is I feel that what happens, a lot of guys when they get into, like let's say you take a boot camp or you take some sort of program, or a weekend like this, you get a lot of momentum on a weekend like this because you see a lot of other people taking action and you kind of took action by coming here. So you're like, fuck yeah, let's fucking do some shit. It's like the seminar high, you always get the seminar high and you're like, yeah, let's fucking roll. And then all of a sudden, oh shit, but all these life things are here. So all of a sudden you go back to work and you kind of forget about it or like some family shit happens or I've had dudes say like, they took a boot camp and then had to go to Afghanistan or some shit. So then they're like, I kind of lost a little momentum there when I was in the desert. It's like, yeah, can't do any cold approaches when you're like, unless like like burkas, like you're like whatever shit or something, right? Yeah, so I don't know, I did a program in Dubai, it was fucking awesome. I did a 21 night program in Dubai, it was pretty insane, 21 nights in a row. But you're obviously not meeting the locals, you're pretty much meeting all the tourists. But so you come out of that, you have no momentum, right? But I think what's cool is, for me at least what I notice is I'm chilling in the lair, fucking doing HTML and doing video editing and stuff. And actually my inner game like grew a lot more, like my inner game was way stronger because I'm like, fuck yeah, you're on your fucking path, you're actually doing shit here, been waiting all this time to fucking do shit, let's fucking rock, let's do this. So my inner game was there, but I noticed that my outer game, kind of some of that shit kind of faded a bit. So the outer game one I remember, because the first time going out again, I was like, let's go back to Vegas because it's like the mecca of the world for pickup shit. So I'm like, let's go and I'm in the club and I can hear my voice and I'm not loud enough and I hear it ringing in my ears and I'm like, why am I not loud enough? Because teaching this you know when the dude's loud enough when he's not and I'm hearing it myself, I'm like, fuck. So one of the first things is just like being louder, and it seems so fucking obvious, but guys I just see them out and they're just still not loud enough. The other thing I'm just gonna say this really quickly because I say it all over the damn place is the tonality too, making sure to keep that downward tone of voice. Everyone know what I'm talking about here? Anyone not know what I'm talking about? Okay, cool, I'll do real quick because it's all over the internet. Just check out my website or something. You have the authoritative commanding tonality. I think I noticed it a lot here actually in Australia because Australians, I have a horrible accent but they always go up at the end when they say everything like this, how do you think about that? And what this is, it's really like, it's a triumph for rapport, it's seeking rapport like you wanna be their friend or something like that. Instead of like, you right here, yeah you're looking at me, you like that? You like being pointed, I'm pointing at you. It's your name, even when you ask questions, he almost answered it, he was that afraid, right? So like, it's like I'm that alpha, I'm that fucking alpha. Yeah, you guys feel it, you feel the aura? So it's like what it does is by you going with that commanding tonality, it conveys a lot of value right from the start. So right, it's like I had to kind of remember that because I'm sitting in my basement or talking to my parents or something. Actually yeah, so that's the best part about this whole thing is I'm creating this like pickup product in my basement and all of a sudden I'm like, yeah, like LMR, bust the resistance and my mom's like, what are you talking about down there? And I'm like, shit, shit. Cause there's some like, yeah right, you got some explicit shit, I gotta like throw it all out, right? And I'm like, I wait till they go to sleep and I'm like, oh, it's awesome, you guys are sleeping now. Cause then you don't hear it, they're like, no, the heat register is right there and they hear everything as they're sleeping at night. They're like, we have to put a pillow over the register so we don't hear you talking about your pickup shit or whatever in the basement. And I'm like, this is fucking great, right? Fuck, what was I even talking about with that? Oh, so the tonality stuff like that, what was I talking about? Got it. Doritative, right from the, oh yeah, I was talking about after I came out again, thank you, thank you very much. So all of a sudden I got back, starting going out to Vegas, the other thing I noticed, one of the first thing that kind of dulls down is the windows, right? So this is a big thing on the weekend programs when you're like one-on-one or dealing with the clients and stuff is because they don't have the reference points for the experience. You can kind of see it from the outside and you see them and you're like, okay, that this girl is down right now. And he's just kind of like, like I had a dude in Brisbane, he's like, high five, high five. And the girl's like, yeah, high five, yeah. And I'm like, dude, quit being the bitch and fucking pull her. He's like, takes out his phone and he's like, you ready to go? She's like, finally. Right, he's like, thanks, Brad. Yeah, like quit the fucking high five bullshit, right? So it's like, you just don't know when that window is. It's just like it's outside of your reality, right? To kind of do with that. So I kind of get into some more things. I guess I'll talk about the current trip because that just reminded me of some of the stuff that's been cool. So actually I can't really say this whole thing because I don't want it out on YouTube. But I had an interesting experience with Tyler where we met a girl and some stuff went down, whatever type of shit. So all of a sudden I have like a new reality of what is possible. So I'm going out and I see this girl and I'm out with my wing here. I had my assistant, I'm most of the tour. If you guys check out my YouTube videos, he kind of makes little cameos. It's like really weird looking dude with like a burly beard and shit. You're like, who the hell is that dude? It's just like my random assistant. He's fucking kick ass, amazing game. So all of a sudden we're going up to girls and I'm like, hey, we share everything. You ever been with two guys before? And she's like, what? I'm like, we share everything. And she's like, well, actually, I'm like, no, I'm just joking. She's like, what? And it was like crazy because it's like, because these type of things are like in my reality. I'm like, oh, this happens all the time. It's cool. It's normal. All of a sudden because it is, it's no big deal anymore. I feel it's the same way with like the one night stand or something like that. Like you do it a couple of times and then you go out. Like one of the best mindsets I have is just like, yeah, sex is casual. It's a normal thing. Like everyone does it, it's not a big deal. But what happens is especially when you get into pickup, I know a lot of guys when they get into this shit, it's like the results actually go down because they have all these new doubts and shit and they're like, oh my God. And the other side of it is you just put so much value on it too. So you're in there and you're like, fuck, this has got to go well. I attended the seminar, the seminar. And it needs to prove itself. Like is it working? Is it working? Ha ha. Instead of just being like, yo, dude. Like what's the old shit they say where, like who, when you're in the bedroom and you're like with the girl, who's the one who's like, yeah, yeah. And the guy's just like that. Like who's actually enjoying it more, right? Or if you look like at a Cosmo magazine, I don't know what they have over here. Some sort of like ladies magazine on the front of it. It's like 10 tips on finding your G-spot. Like some shit, it's like right on the cover. But yeah, like we have all this like social conditioning of like, don't be the chauvinistic pig. Like you can't do all this shit. Like, ah, ah, ah. But if you really think about it, it's like they want it as much as you do. Like they want it more than you do, right? Like I could imagine, like I see the dudes that are out. I see, like you guys are the fucking, the cool ones. You're the ones that like, you're conscious enough to work on yourself. You have like, you know, like self development. It takes like a lot of pride to get rid of the pride, to actually admit to yourself that you can like better yourself and everything, right? Whereas most dudes are like, footballer, I'm a footballer, protein. Like all this shit, right? Like cool, how good of a boyfriend is that? He's like, bitch, like fucking do the dishes. Make me a sandwich. Ah, whereas like me, I'm like, I'm reading, honey. Like read this book. It'll change your life or something, right? Like when you, whatever. But it's like, I'm such a better, I'm such a better provider than footballer, man. I'm just actually, he out alpha'd me at the club, so I'm pissed, right? But anyway, like you're actually, you're actually the fucking, the cool dude coming up and not just the drunk retard who's like, bitch, bitch, bitch, what's up, right? So as you get better at this shit, right? Just get out that you're going in, you're getting comfortable and you're able to convey yourself kind of authentically there. That's like the fucking rarity, right? Like think about that. That's the rarity. It's like how many just like cute attractive mini skirts are there out there? There's a lot of them, right? Finding the right one. Yeah, of course. Like I have very specific things I'm looking for, but like women are abundant. The cool dude who's not the drunk and retard is actually pretty rare, right? So fucking love that shit. This is self development. Yeah, motivational. That's what I tell girls. I'm like, I'm a motivational speaker. Self esteem, right? So whatever, getting back to some of the things that I learned on this trip. Like I said, for me, one of the biggest realizations I had this year was really the fucking frame control shit. Like just the fucking, whoa, like I can control this frame here. I can control whatever I want. I think I read one of the most literally life changing books I've ever read was, it's probably definitely the most influential book I've ever read was Jen McKenna's, Spiritual Enlightenment, The Dandas Thing. It's not actually the best pickup book because it makes you kind of depressed for a little while. It's very like nihilistic, like there's no meaning to the world, all this type of shit. So I mean, read it at your own risk. That's the caveat there. But what he says in there, one of the main things that I noticed and I talked about this on the seminar this weekend is when you see any other person out there, like you see some dude, you're like, you see me up here and you're like, wow, that dude, he has amazing hair and he looks really alpha and shit. He probably doesn't have a doubt in the world, right? And I actually, I feel when I look at most people, I'm like, wow, that person looks really put together. But if you actually think about what they're thinking internally, like the shit that's going on in most people's heads and they're like, my dad never loved me. I gotta pay the bills. I don't even want to know what they're like, indigestion, indigestion. I don't know. What the fuck are they thinking? I don't want to be in that head. I don't want to be in most people's head, right? But you see the outside, the costume there and you're like, wow, they seem really confident and put together. But most people's doubts are like so extreme, like people doubt shit fucking to the extreme. You have those two, but it's like not as extreme as most people, the average kind of beta person in society. So what you can take away from this, the knowledge of this, is the way that I actually define attraction, what it is for me, more than anything lately, it's just like, I don't even care. I just do what I want and I make them do what I want. Sounds kind of bad. It's just like, you will be attracted to me. And you just fucking, you assume this shit. It's like, of course, you're a girl. I'm fucking amazing. Be attracted. And she's like, no, I'm like, no. He's attracted. Look at him. He's all reactive. Yeah, he's loving it, right? Yeah, yeah, yeah. So you just, you like fuck it. Like this is how it's gonna be. Like this is just how it's gonna be. And it's like square peg, round hole, square. Square, right? And it sounds like a numbers game, but it's really not. It's like people want to be led. People want to like make the decision. So you're in there. Like if you think about like, what is a cold approach, right? Cold approach, guy, girl, whoever. Let's say I'm just meeting you right now. We're just meeting right here. You don't see me on stage. I'm like, okay, cool. He looks at me and he's like, oh, a black shirt. Did you wash that lately? Cool, I'm like, oh, khaki pants. Interesting. And you start pinging off of each other and you're like, how should I respond here? I don't really know this person. I don't know how to like interact with him. And one of the two of you are gonna make the decision of how the dynamic is gonna be. You're just like, okay, maybe like, I got some clunky watch and you're like, damn, that shit looks like a Panera or some shit. It's like, no, actually it's like 300 bucks or some shit. It's a cheap ass watch. But you think like it's a, he's like, oh man, that dude must be rich. That's what I'm trying to look like. Yeah, I am. Fucking making it rain and shit, right? Yeah, no. So you see that and all of a sudden, oh, maybe your eye contact goes a little bit more submissive. And maybe your tonality, you go a little bit more trying for rapport because you wanna make him your friend. So maybe he has some business advice for you. So in that situation, or the example I use in the Evolutions product is maybe he's just deaf. Like literally he's just like half deaf. So he's like, what's up man? And you're like, wow, he's really alpha and loud. And then just because he's deaf, you literally kind of fall into the more beta role or some shit there, right? And you just made that decision. So the same thing is happening when you go out and talk to the girl, right? So you go up, you like roll up to her. And what the issue is, especially when you're into the pickup stuff, is you're like, okay, I watched this new YouTube video. It said this new thing about approaching. It's really cool. So let me try out this new YouTube Fun Facts number three. Hey, what's up? Did it work? Is it working? He's like, no. He's like, no, of course it did work. Because what you're doing is you're reacting to them, right? You're pinging off to them to see if it worked. Whose frame are you in? Your frame or the girls, right? So who knows what the girls, usually the girls' frame's like, yeah, I'm the hot girl. You're just the next guy to come up and say whatever, say hi. So it's like you could fall into that frame or you could choose your own frame. And one of the big things I've been teaching a lot lately is that most guys, they don't even have a frame. They're just like, I hope this goes well. Ah. And they are like, I don't know. Like there's all sorts of like, hopefully my friends think this looks cool. Like, I don't know. Like there's all sorts of fucking frames you could go with. For me, I have very specific kind of mindsets. And because I'm fucking releasing the video, I think today on the mindsets, I can kind of just throw it out here. But some of the main ones are, like, you know, for me, I like the, I'm awesome. I'm having fun. I just keep that frame. I call it like forcing the fun, fucking forcing that fun, no matter what, right? And guys when they're talking about like, oh man, he's so alpha or he's so dominant, right? Since we're in Australia, people always think that the dominant frame, the dominant frame when I think of it like, just the quintessential dominant frame is like the Italian men or like the footballer. Like I said, since we're in Australia, the fucking bossy footballer dude, some shit like that. That's what they think dominance is to me, or to them. To me, what dominance is, is actually having just a dominant frame, a dominant frame of reality. A dominant, like this is my perception of how things are gonna be, no matter what. And it's unwavering. For me, like one of my favorite analogies is the yacht. So I'm like, I'm the fucking yacht bitch. Yeah, come along for the ride. Oh, we're turning to the right. Oh, oh, sorry, no, right. We're going to the right. She's like a little tugboat. She's like, no, let's go left. I'm like, sorry, it's not gonna happen. Cause it's like I'm this big ass yacht, right? So what's going on there? What am I kind of saying with this analogy? Is that's my frame is here. I just fucking hold that shit and maintain it, no matter what. What happens, again, guys, I was talking about before, how you're pinging off the girl so much and you're in there, cause most guys are just too smart for their own good. That's what the problem is. You guys are too smart. Smart, again, we're motivational here. You're too smart guys, yeah. Cause what happens is, is you're analyzing and you're like, na, na, na, na, na, na, na. You're in there and you're looking at every little thing and so much of social dynamics is just a self-fulfilling prophecy. Like if you're in there and you're looking at it and you're like, this isn't going well, it's not gonna go well, right? Or if you're like, oh yeah. So you can perceive a lot of things in multiple different ways. So a couple examples. One of the things that I think is kind of more on the advanced side that guys work on is to get them leading more, right? So they're leading girls around, moving it. A lot of what we talked about in night two at boot camp was like mover over here, mover over there to kind of grease the gears when it comes down to the end for the pull and stuff. So you build a lot of nice compliance. And I think for guys, that's a very specific one. So you're in there and you're talking to her, and you're like, hey, let's go over here. And she says no. And then you think, oh no, she doesn't like me. It was a bad set. It was a bad approach. Shit, right? In that moment you're thinking, okay, cool. What am I thinking? I'm like, oh, no means not yet. Keep plowing, blah, blah, blah, blah, blah, blah. So that's kind of the example there. I think on the approach is an even more obvious example. So you're going, and before you're even into pickup or any of this shit, let's say you go out and you're like, I'm gonna talk to girls tonight. I'm lonely. I'm gonna talk to that girl over there. So you go up and you say, hey, you have beautiful eyes. Nice to meet you. She's like, get the fuck away. And you're like, ah, ah, ah. Just run off and cry in the corner forever alone. And then all of a sudden you come to find the game or something and you find about pickup and you see all these amazing openers and all this shit. So then you go up to the girl and you say, hey, guys, there's a girl fight outside. I don't remember that shit, whatever it was. So she liked that. And then she says, fuck you. And you're like, it doesn't work. This pickup shit doesn't work. But actually for me, that's cool because at least then you're creating some distance there. So instead of identifying with her reaction to you, it's not like she doesn't like me. It's just she doesn't like my approach, right? So it's more objective. That's cool. Like that's a good place to be. It's way better than the masses of the world, right? For me, I go in there and I say like, yo, you're wearing purple. She says, fuck you. What do I think? I think, nice. I like these ones. Time to show off the chops here a little bit, right? Like we had some Irish girls last night. I go in and I'm like, your phone sucks. That phone is shitty. You need a smartphone because she had one of those little Euro backpacker phone. Like she's T-90, like T-19, T-19, T-19. Like can you even text with that thing? And she's like, ah! And all of a sudden she goes into like Irish rage, right? Like Irish rage. And I'm just like, just fucking unwavering, like the fucking death stare shit. Like cool, oh really. Shitty phone, shitty phone, shitty phone, right? Cause I know they just fucking love that shit. They just love the fucking little, their feisty little red heads and stuff. They love it. And I love it too, right? I would say I also love Latin girls for the same reason cause Latin girls, they just love the fight. And I don't remember where I was. It was like two weeks ago, I think in Sydney or something. And I had this Argentinian chick and she's giving me all this shit. And I'm like, yo, my last girlfriend was Colombian cause I had like a half Colombian half Mexican thing. She's like, oh, Colombian, esta loca. Like that bitch is crazy. So once they know that shit, I'm like, it's like instant cred. I get like instant street cred with every Latin out there. Once you get with like one Colombian or some shit. So it's like, but that's what they do. They're just like feisty, feisty, feisty, feisty, all that shit, right? Since I'm just going all over the place. With that, the reason why I like those type of girls specifically is cause they have a lot of feminine polarity. So this is kind of the, the David data, the way of the superior man type stuff. Anyone in here read that? A lot of people, that's like, you gotta read that. It's like a staple, fucking pickup, little shit, whatever, right? So in there, he talks about the masculine, the feminine. I won't go super in-depth in it cause it's like I said it's all over the place. But that woman, she needs a lot of fucking polarity, right? She needs a lot of that masculine, like this is me. Hey, and put her in her place type shit because she's all like the super feminine. I think what happens a lot of times, so we'll hit this from a couple different levels. One is on the approach. So an example of where guys tap into the feminine instead of the masculine. Cause the masculine's like, you gotta be on your path, be on your fucking purpose. Like, and you draw a state from taking action. Whereas the feminine is like, flowers, sparkles, I'm crying, I love crying. And just kind of all over a little bit, everything with full range of emotions, right? So what guys do, they see the girl and I think a super classic old school pickup shit is like be equal or higher energy to the girl, right? That's solid advice. So they see the girl and she's over here dancing. She's kind of like doing her little thing over here. And then the guy sees that and he's like, okay, equal or higher energy. Pop and lock it, pop it, yeah, what's up girl? Yeah, they hit that shit up, right? And what he's doing there, that doesn't work. Don't try that, right? Unless you're an amazing dancer, you're fucking, ah, actually last night I was hilarious, we're trying to do some state pump shit. Also, I'm like on my knees, I don't even remember what I was doing, I was doing some fake seizure thing on my knees and stuff. And the bouncer's like yo, yo, yo, you gotta get the fuck out. I'm like, well, this is my dance move. You don't like that shit? He's like, no, I don't like that shit. So, but what you wanna do with the girl there is instead of feeding into the feminine, you feed into the masculine. So you're actually doing a very similar thing. You wanna be higher energy, but from a masculine side of point of view, it's more of a laser precision. So the extreme here, I'll put this out, this would be fun, is I remember I had a guy who was 19 years old or something and he's a super kind of like soupy. I just call it like the soupy opener. So girls would be walking by and he'd just do this. He's just like, hey, hey, what's your name? He's just doing this bullshit shit like that. So I'm like, dude, next girl. Here's what I want you to do. Pretend you have a knife in your hand. And I want you to like, you see that girl? You look her in the eyes and with your eyes you say, bitch, I'm gonna fucking kill you. Like that's what your eyes are saying. I don't want you to say, hey, what's your name? And he's like, I love young dudes because they're just like, the glass is totally empty, right? So like, yes, Brad, I will do that. Thank you very much. So I'll send you, see some girl and he's just like, hey, what's your name? And she's like, like she's super into, right? Because what it is is if you think about it, if the girl, no matter how much she's dancing, she's like fucking dancing and shit. That's a lot of energy. But actually, if you think from like Mazel's hierarchy here or some shit, survival is an even more important thing. So you're kind of tapping into that fucking masculine, like fucking, I will kill the wild beast to fucking make this shit happen, right? And this is like that taken action, like really good headspace to be in. So the girl sees that, she's like, whoa, what is this here, right? So actually for me, I usually tell guys when they're like, let's say you're doing like a dance floor approach, is you just fucking stand there. And again, it's all about the frame shit. If you're in there and you're like, this is weird that I'm standing here. This is really weird. It's gonna be really weird. She's gonna be like, dance away from that man. She's just gonna kind of dance off, saunter off or something. But if you're like, okay, I'm making this chick stop. I'm gonna do this stuff. Boom, pull her in. Hey, you're cute, what's your name? She's just gonna be like, hey, Sarah, something like that. And then usually what they do, they like look at you and then they're like, and then they start grinding up on you and shit, right? But what it is, the difference is then you can dance all you want. Fuck yeah, have some fun with it. But what you're doing is you're setting the tone then. It's like you decided to take the lead there, right? Instead of the opposite, right? I think the same thing, like I saw some of the day game shit, like a good example of day game, is like you don't just kind of like wanna walk with them the whole time, because then they're like, cool, well nice talking to you, see you later. Ah, and they just kind of walk off. So it's good with that too, right? At some point you need to like create some sort of bubble there, right? So in any situation by you initiating the vibe, then you can kind of flow off and do whatever the hell you want with them or kind of roll, but they see that you're in the lead there, you're in the front. I always say with that it's like no matter what you're doing, it's always like the river is just running downstream, the river's flowing downstream. Maybe you go over some rocks over here, you do some shit over there. As long as it's going the direction you want, it's good. Like with the conversation is a great example. I wanna lead the conversation, I wanna talk about what I wanna talk about, make sure it's fun for me, if it's fun for me I'm cool with it, we can talk about that. So she says something and she starts talking about like, I don't know, sex positions or something. And I'm like no, we're talking about dolphins, I'm a leader here, right? If it's something good, I'm gonna like let it flow and let it like roll with it a bit, you know? So it's the same thing with the vibe and all that shit. But I was going, we had a couple different things here, so I'm kind of going a little bit off topic. With, I wanna go back to some more examples of the opportunity stuff. So remember I was talking about, oh I go to try to lead her. She says no, that's one example. The other one I use is when I was trying to approach her and like for me that's an opportunity when I was talking about the Irish girls and stuff like that. Another one is like, I think something that occurred over the weekend with one of the guys and I was like, I was like no, this is not the way to think about it, this is not the way to think about it. Is what he was using is he was using the end of the reaction, the end of the interaction as an indicator of how well he did, right? I'm like dude, you are not gonna fuck every girl you approach. So everyone would suck then, right? You know, so how can like, how should I look at this stuff for me here, right? It's like, who knows what happens in between there, all this stuff in between. But it's like, you can't look at that as like, okay, reframe, how can I use this? What did I learn from this, right? Ultimately, what did I learn from this? What did I take away from this? So an example where that could happen is you go like, hey, let's go over here, or you're talking to her, here's a great example. You're talking to her and all of a sudden she says, I need to go find my friends. Most guys when I hear, oh, or even me, like still sometimes she's like, I gotta go find my friends, you're like, shit. All right, well, nice meeting you. Cool, boom, but it's like, no, oh, you gotta go find your friends. Cool, where are they? Let's go find them. Boom, again, that's like an opportunity for me. One example, I had one guy, he was texting a girl, so he got the number and they're texting and shit. And she's like, what did she say? She said something like, I bet you would, fuck off or something like that. And he's like, so I got that text and I deleted her number or something like that. And I'm like, dude, she's trying to flirt with you. And like, so he, because his reality is so like, women are negative, this is like a negative place, like, oh, fuck this shit. Like he perceived it in the negative, in the wrong there, right? As opposed to the positive for me. I'm like, oh, she's trying to flirt with you. Another example, a fucking happens all the damn time, is guys have an issue of like, what the definition for hooking is. So they're in there and they're thinking, okay, is this going well enough? Did it hook? So I had a guy on the program, he's like, it never hooked. It never really hooked. I was like, dude, you were talking to her for 45 minutes, like it hooked. Like, I'm like, what do you think hook is? She's like, ah, that's like what hooking is or something, no. It's like, for me, it's like, she opened, she's standing there. As long as she's standing there, things are moving forward, right? So it's always like, what is your criteria there? What is your criteria? What are you kind of framing it on? Cool, so side tangent there. What I want to keep on going for, as I look at the time here a little bit, is kind of the rest of the year. So like I said, for me, the last two months have really been focused heavily on fucking this product thing here, which like I said, it comes out on Thursday. So I've been working nonstop, probably 12, 14, 16 hours a day. And what's been really cool this year is the productivity, like how much productivity has increased. So I think a couple things with it. If I look at it from the business standpoint, and also the pickup one too, is it kind of annoys me, but really what happens is you really just have to have your backup against the wall a little bit. I think when everyone gets into pickup, you need to have that like drop moment. For me, it was like I had the eight year relationship with some girl, all of a sudden that ends and I'm like, fuck, I don't know what the hell I'm doing, I need to figure out some way to find something to do. Let's look at this pickup shit and that's kind of how I got into it. Same thing with the business. Like I said, I was fucking galavanting around the Buenos Aires for way too long. Else when I got home and I'm like, fuck, I'm living with my parents. I gotta make some shit happen, right? So I noticed that kind of side of it. But also I think a lot of guys when they get into any sort of motivational thing, they're driven by stress. They're driven by a lot of insecurity and scarcity. Which I think cool, it's probably some of the most successful people in the world created that success because they got something to prove. They're proving to their dad who never said I love you that I am special, I'm significant, right, or something like that. And it's like, great, you get a lot of stuff done, you can be very motivated, successful that way. But for me, the way that things have been happening over the last six months, I've just been like fucking super enthusiastic and super jazzed about it, right? It's like I'm having a lot of fucking fun this entire time. I'm like, oh, doing some more video editing, ha, ha, ha, ha. Here we go, here we rock. And it comes down to probably the second most influential book that I've read is Nathaniel Branden's, The Six Pillars of Self-Esteem. So to there, like looking at how self-esteem kind of fuels everything and feeds everything in my life and how it's all really synchronized well together. So I think from everything, you know, like I said, the gym has been a huge, kind of a really enjoyable thing for me this year. Public speaking's been a thing I've been working on a lot. But also just like the business stuff, as well as the girls, of course the girls. Like I said, the girls are always there. Like the girls have to be there. I'm a fucking pickup coach, right? So when I'm doing each one, there's this awesome synergy, right? And I was like, I'm in the gym. So I'm in the gym and I'm like, bitches, bitches, dollar bills, dollar bills, dollar bills. And what it is for me is like the synergism of like working on the jizm that kind of sounds funny. That's weird, very fucking juvenile right now. I don't know why I thought of that. But so on all levels, you're like working this shit, working this shit. And also for me willpower, willpower is a huge thing, right? So when I'm in the gym and I'm like, okay, rep number eight. I'm like, fuck it hurts. Do I push it? Do I push it? Like, do you want to talk to that hot girl at the bar today? Yeah, do it. Right? And then I'm in the gym or then I'm in the club and I see that hot girl. And for me, when I see this girl, I'm like, okay, I see her and it's not so much about me thinking I want to get this girl. I see her and I'm like, do you want to be a millionaire? Yeah. And I go up to the girl, right? Cause for me, that willpower is the same. That's the same willpower where I'm sitting on my computer and I'm about to hit the tab to go to Facebook about like, do you want hot bitches? Stick to this shit. Right? Yeah. Right? So it's all synergistic. It's like the willpower. I'm eating my fucking paleo, whatever, diet primal blueprint style diet since we're 21 convention. I love that type of shit. So I'm in there, I mean it. I love putting the bread right here. I'm just like, fuck you, bread. Fuck you, bitches. It's all like fucking synergistic, right? So I'm looking at all these things and it's all like really fucking coming together like fucking awesome this year. And when you can really align things properly, one, I think most guys, they don't even know what their values are, right? They're just in there, like going through life, living the shit. You know, for me, my background's a great example. I was full locked into the rat race for the first 25 years of my life, right? I got a master's degree in fucking microbiology, started medical school, had the eight year girlfriend. She's in law school and I'm like, yes, 2.5 kids, white pick offenses, haha. My parents are so happy that I have a noble profession, right, doing all that shit. Then all of a sudden I'm like, no, actually, I'm gonna be this pickup instructor, fucking get STDs, no, sorry, sorry. Right, no, it was like total opposite, so I just went the total opposite way, right? I think most guys are so locked into that fucking, what do people think of me? What do people think of me? What do people think of me? That side of things, instead of like shunning all that. And I'm consciously aware of how that comes back on different levels. Like all of a sudden, you know, I got the fucking product coming out. I'm sweet, coming into some cash. Like, I think I need a new car. It's like, no you bitch, you don't need a fucking car. You're on the road 300 days a year. You really need like the status symbols, all that shit. So it's always like, it comes back again. Or even the same thing with the hot girl. It's like, how many times do I got the hot, literally every time I get the hot girl, what do you do before you leave the club? You walk or pass your friends, haha. See you guys later, right? You gotta do that shit, right? I know I do that shit, because of fucking ego bullshit. So the more I'm aware of it, the more I can fucking hide that shit. I would say it's like, you know, when you're snowboarding, I used to like snowboard a lot. It's like, you don't wanna do the fucking rodeo five or some shit when no one's watching and then you break your collarbone. It's like, at least if somebody sees it, they're like, oh shit, that was fucked up. Right, so it's the same thing with like the pickup shit. I'm like, if you're out solo, I mean, I've done solo a lot and actually I love it and some of the best stories I have are solo. So it's like the own visuals I have in my brain are amazing, but then it's like, no one saw it. So it's not as cool. And again, why do I have that? Social conditioning, ego bullshit. I have my own little fucking things that I know I'm working on. I always say even with the pickup shit, it's like I don't even have that strong of a sex drive. I just say I do it because I know no one else really can. So I'm like, fuck you guys, fuck you guys, whatever. So I know that's not the healthiest place to be from but at least I'm conscious of like, how, why, what is my drive here, right? What is my drive? What is my focus? And I think for me, one of the biggest kind of life philosophies that I deal with is I never wanna live life in reaction to something unconsciously, right? So if I know consciously, I can look at it, cool, why do I actually have these drives to be really significant, to be really successful, stuff like that? Deep down, if I go really far enough down, I joke about it, but it's probably because my dad is like, we have a great relationship but it's kind of stale. It's like, he's never son, I'm so proud of you, I love you, this shit's never happened. So I'm sure on some level I'm like, I'm doing it for dad, be significant, all this shit. It's like I see that drive there and then I look at it from the outside. So I'm like, cool, I'm consciously aware of it here. Do I like this? Just give me what I want in life. So what do I want in life, cool? For me, it's always like the trifecta, it's like, bitches, money, and being jacked, like health, kind of traveling, that's kind of like the outlier there a little bit. So it's like, how do I get more of that? Why do I like that? Why do I want more girls? I don't know, it sounds cool, I'll roll with that one. Why do I want the fucking Porsche or some shit? That's a bullshit one. Like for me, that one, I look at that, like you know, that's just like to fucking show off to my friends. I don't need that shit out there. So at least I see that and that drive, whoop, and once you're aware of it, once you're conscious of it, a lot of times it just kind of disintegrates away, like the emotional anchor kind of goes away. So then I look at like, why do I like travel? For me, that one's like, it's obvious, it's like raising consciousness, seeing other cultures. The main reason I'm going to China is being American, the China American relations. I'm like, oh, interesting, I have a little bit of prejudice here. Let's check it out myself and then see how I feel about it, right? So you see it in person and it's cool because then the less you judge other people, the less they judge you and you just become more awesome and everything's glorious and you don't identify with other people's opinions and it just goes back to pick up and all that shit. So it's like a really good headspace to be in. What am I trying to say with all this and there's a long ramble here is basically pick what you want in life. Pick what you want, pick those things out, have them be very specific. Like I said, take mine, they work really well. I like them, they're good ones, right? Or choose some other ones that you like. Could be like, I love to have a good family at some point too. That's another like one because I come from a really good background and all that stuff. So I have a good family, kind of all the valleys there and then make them synergize. That's the big thing too. Like how can I feed these into each other? I do think, I've noticed that everything I've done, there are periods of immersion and imbalanced, unbalanced where I did pick up for a couple of years. It takes fucking four or five years to get good at this shit. If you wanna be awesome, you wanna fucking be pulling shit like that, it takes about four or five years. I've noticed that pretty consistently and you need other people like mentors and stuff like that to teach you to make it, you do it right, right? And then you do that, you kind of master one thing. I did it again with fitness, right? I was pretty extreme with my diet. Going out consistently, doing all that shit, hitting it really hard, fucking rocking that shit. So I got the girls and now the business. For me, it's been really tough because this year is the first time in my life where I'm not going out consistently like six nights a week, like literally six nights a week for six years or something like that. And I'm like, gotta do some video editing and I'm there and I'm like, this is for you girls. This is for you, right? As I'm fucking doing HTML on my blog or some shit like that, right? But because of this now, everything feeds into itself really nicely and it's really good. So it's like fucking glorious and ends up really well. Which brings us to today. Since I got two minutes left and that's kind of where I'm at, right? So like I said, this is a huge week for me and I'm sure you guys can kind of feel, I'm pretty just like stoked on life at the moment. Can't tell, I don't know if you can. Feel the aura, feel the vibe. So things have been really good. And yeah, 2012, good year. That's what my talk was about. So I kind of ended there. Thanks for having me, I guess. Awesome, Brad Branson, guys. We got questions, we got some time. I know there's a lot of RISD fans in here. It's fucking ranted for an hour there. Everyone's like fucking spectator mode. Any such thing as a wasted set? Cool. I've been there for approaching, is there any such thing like that? Cool. Did everyone hear that? I'll just say it anyways. He asked if there's ever like a wasted set or bad opportunity. And this, for me, what it ties into really the self-esteem stuff. I love thinking about it from the self-esteem standpoint. Because what Nathaniel Brandon says for self-esteem, what he says is, the only thing you can control is your consciousness and your awareness and where you shine things on. So as long as you're using your awareness and taking action, if you do something, you go, let's say you approach a girl, right? If it goes well, what he says is the self-esteem is built because if it went well, it proves to you that your awareness, you focused it and you made the proper decision and things worked right. So a good set, you're like, sweet. Okay, I'm proving to myself that this is good. Self-esteem boost. But then what happens is like, if something goes wrong, you learn from it. So as long as you don't identify with it, you learn from it, then you know that the next time you make that decision, you're gonna do it better because you're sculpting it. So as long as you learn from every single interaction you have, I never think there really could be a bad one. I think the only bad set is the one you don't do, probably. But I also think it's bad as well for guys that beat themselves up at every hot girl that they see. Everyone has that at some point, sure, right? Or you're just like, fuck, there's another one. Oh, shit, I didn't approach her too, because you found this new power. But I would say as long as, either when or you learn, that's the big thing I would say. So far, cool. Interesting question, I like it. Cheers, Brad, thanks for the talk. You said you were out, like you're out of the game for a while and you're focusing on work and things like that. Is it the sort of thing that you, if you don't lose it, you lose it? If you don't use it, you lose it sort of thing? Yeah. And say if you're busy at work for a few weeks or say a month and you can't go out or you can't practice your techniques or you're not really in the day game sort of thing, what are some practical things that you can do to get yourself back in and trained up? Yeah, good question. So for me, it's funny, this was before I was an instructor, I was like assisting, I remember in Chicago, and some dude told me, I think this thing is buzzing down here a little bit. I'm gonna stop that, I don't know how to stop it. So he said, he was like, he was like, when I was 12 years old, I lost my virginity. He's like, by 14, 15, I was having three sims. And then I turned 18 and I got this girlfriend and she shattered my soul. And then like two years I was with her and now I can't pick up at all, like I'm afraid of girls and all that shit. I was like, whoa, this is like the weirdest story I've ever fucking heard. So I think, I mean, there's always something traumatic that could maybe kind of, if I think about myself personally, like would I ever lose this? You know, they say confidence is very attractive. What creates confidence? Like the reference points. So I personally feel I've had so much experience to kind of like confirm that I'm good at it, that I think it's almost impossible for me to like lose it, completely lose it. And I think a lot of times what happens if you take a big break, all of a sudden you go out one night and all these reference points start going in your brain and you're like, remember this, remember that. And you can feel the shit kind of come locking back in together really nicely. So I think the biggest thing that I would say to answer for guys that you're like, okay, cool, I got business shit right now. Or I gotta go, like my mom got sick or something so I gotta be at the hospital all the time or something like I've had that happen to clients before and stuff. I'm like, you know, as long as you're living on your path, this is the synergism that I was talking about before. I really am doing work, I'm doing that fucking work and I'm thinking girls, girls, money, girls, girls. And it's fucking pumping me up that self-esteem we talked about before. I'm getting better and better at it. I'm getting better. Like it shows and it's manifesting in the world more and getting more value out there and all that shit. So I'm like, fuck yeah, this is fucking awesome. And then when I step to that girl, I see the girl and I think in my head, I think, oh shit, you're a little bit rusty here. But you are fucking stunting on the world. Let's do this shit, right? So the kind of self-esteem in the inner game, even though your outer game is a little unpolished like I said before, the inner game is even stronger. So as long as you're thinking about that way, I know it's just as easy to be over there and be like, I'm gonna forget about the girls for a little while and just work on my shit, work on it, forget about that. No, no, no, no, no, no. And when that's the frame you have there, then it probably would just kind of lose it completely there a bit. But there are a lot of really nice ways to kind of deal with that. I won't really say specifically other than try to synergize all the shit there. Does that make sense? Cool, good question, yeah. We got time for one more guys. Q, do you say any repercussions with this sort of lifestyle in the future as far as monogamy and... Mm-hmm, mm-hmm. Good question. As far as monogamy. Yeah, so he's asking about monogamy. Hopefully this part won't be on YouTube for my girlfriend. Yeah, I don't know, like for me, I actually have a distinction between like having a girlfriend and like making love, like actually like making love and then just random like, you know, I'm in Melbourne for the weekend, find some random girl. Like I have no real emotional connection there. For me, literally it's almost, it's like his objective is like taking a shit or something like that, right? So I'm like, it's not cheating or something. To me, I'm just like, yeah, I did that shit. Like that's just, that's how objective is to me, which also is probably why you get it so regularly then when you don't put that value on it, you know? But will I ever have like the, I personally don't believe in marriage too much. That's a whole other topic that I've had people fucking force into me. So that's been conditioned into me because I don't think monogamy in the traditional sense is very natural or whatever. But I think it's like, if I have like an amazing, for me, the relationships that I've had, the way it happens is like, I meet some girl, maybe you have some other girls, and you're kind of doing that. And this one is just like, you actually enjoy the sex so much more and actually gets better every time. Like it's getting better and you're like, I don't care about the other girls, right? And if I'm with her and I'm totally doing that, I have no reason to kind of just be like, gotta do the pickup shit, ah-da-da-da, gotta be significant or something. In the past, I've kind of made mistakes with that because it was like new, I'm just like naive and young and stuff like that. But I know now if I do find that awesome girl, I'm totally comfortable, I'm like, I've been with enough girls, just like, let's do this shit. But if I go to Vegas for the weekend, you know, and hopefully probably the girl that I would meet would actually be like, yeah, you're in Vegas, fucking party, do that shit. Like hopefully, that's the type of girl that I want, you know? Is she out there? I don't know. Maybe that's why I'm not in a real relationship because maybe she doesn't exist, I don't know. But that's personally the, she would need to be conscious enough to be like, ah-da-da-da, and the same for her, I'm like, I don't want you to do that shit, but I better not find out about it. Like if you do it and it's totally like whatever, I'm like, okay, that's cool to me, because again, that's just how I view it. But if all of a sudden she's off and she's like, having this full affair and like in love, that's like a total kind of different thing for me. But that's just my personal view of what intimate relationships are, I guess. I like that question, that's cool. Awesome. Cool, yeah, so yeah, thanks for having me. Like I said, check out my website, bradbranson.com. Also this week, if you do like the shit, go on rstnation.com or check out rstbrad as my YouTube channel. And I'm throwing out videos every single day this week. So check that shit out and Evolution's product coming out this Thursday, big, big day for me. All right, let's give it up for Brad. Thank you, Anthony. Thank you, Anthony. All right guys.