 She was primarily a background singer for Rihanna, so she spent four years with her all over the world. And I was more on the singer-songwriter route. So a lot of LA-based songwriters I toured with, including my own music. And then this artist named Lenka out of Australia I did a lot of international stuff with. So yeah, it was an amazing opportunity because we got to see the world and get paid for it and be in our early 20s and have some savings. Was that hard though to not give up on music, but to stop touring and everything? Because that's a lifestyle. You're not just leaving one job and starting another. You're leaving a lifestyle. Yeah. I mean, looking back, I don't feel like it was that difficult. You know, especially the gig I was doing at the time was a lot of international stuff. So there was one point where I was flying to China. I think I flew to China four times in like two months or something like that. It was just like long flights. And that makes it very easier to be like, I'm done, you know, I'm over this. And I think that's where I was at the time. And Ashley's story is, you know, she was, so Rihanna was released the record, seven records in seven years. And Ash was on the wave, you know, from the time Umbrella launched to the four years after and they did not have a break. They would just be a world tour cycle and then another one and then another one, because the record kind of, you know, is written while they're on the road and then recorded in, you know, a week and then they're back on the road again. And so she was supposed to be, she got home for Christmas and was supposed to have, I think two months of a break for the first time in a couple of years, probably. And you know, on Christmas, they sent an itinerary and it was another 12 months of back-to-back dates, like, so the break wasn't happening. So that was her kind of point of being like, I can't do it again, you know. Was Rihanna like, no. I need to see you. Yeah, I mean, I don't know about that, but it was certainly like the time to move on. And I think a lot of people understood, you know, because it's just not for everybody long-term. Yeah. I've been a groupie for a little bit with our friends who are musicians in Australia. Four gigs with them in four days and like, I was just hanging out with them. I'm like, this is a lot. A lot. This is not. Not a lot of people realize that you're only playing music one hour of the day. You know, there's a whole other 23 hours involved where you're almost like a professional traveler. Yeah. Like you're basically carting around your luggage and getting on airplanes and waiting for buses. And it's just like, that's what you're doing the majority of the time. Or you're sitting in a green room and they're not always nice. I mean, even in Ashley's instance, they were like stadiums or the hockey arenas and they're basically in a locker room, you know, for that, you know, they try to decorate, but it's a smelly locker room at the end of the day. And so you just start to realize like how you're spending your time, you know, and as much as you love the music portion and much as how gratifying that can be, it's the majority of your time and how that's being spent. And so I was also, I remember looking back, I was really jealous of my friend who had started a bar. And I loved it because it was so tangible. Like you could go into the bar and you could see him behind the bar and he had this, you know, everything you could like touch and feel everything he was doing. And I like to say that touring was like this false sense of momentum because you're on the road, you're moving and it feels good at the time. And then you get home and it just like slams on the brakes. And you're like, I have nothing to show for what I just did. I was just on the road. You know, like all I was just here and there and everywhere. But like I have nothing like building equity or anything like that have something to like show and even music. It's so digital now and everything. So it was very ethereal, all of it was very ethereal. And there was something about like just having something tangible that I think was drawing me to the beverage business because you can taste it and hold it and share it. And it's you can, you know, it's just a real thing at whatever reason that was in my mind at the time.