Check out the new 'Karma' video by Marky Style & Guy Gabriel featuring Roxanne!
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Marky Style & Guy Gabriel, the producers behind the smash hit, came to the US from
Israel to make hits and for “Karma” they teamed up with vocalist Roxanne to do so.
The music video, produced by Bancs Media’s Erez Safar and directed by Jonty Fine, pokes fun
at the mainstream’s constant obsession with female image and perfection and we find Roxanne
leading her girls into force feeding each other donuts in unattractive ways and poking fun at the
industry’s monetization of appearance and content through a generic print out of ‘Product
Placement’ thrown on to random objects that come into full focus. The striking style shines a
bright light on art director, Lana Shaw’s distinctive aesthetic.
“Creating this video gave me an opportunity to express my experiences with rejecting certain
stereo types as a young girl. The karma representing our society and what it is currently going
through with all of the woman's rights and the uproar of our people now speaking out about the
stereotypes and inequality for woman. There is a society and industry standard for how women
should be, act, and express their art that is contradictory the the creative process, of an artists
journey, or even how we feel and operate - thus perpetuating the falsehoods that create the
masks women are forced to wear and place us firmly in those boxes that no longer apply to us,
and never did.” says Roxanne.
Producer: Erez Safar/Bancs Media
Director: Jonty Fine
DP: Jose Espinoza
Art Directors: Lana Shaw & Roxanne Margaret
Hair & Makeup: Bryana Rodriguez
Girl 1: Gaby Micalizzi
Girl 2: Rachel Kanner
Music video by Marky Style, Guy Gabriel performing Karma. (C) 2017 Guy Gabriel, Marky Style & Bancs, LLC, under exclusive license to Polydor/Island, a division of Universal Music GmbH