 because the more exposure you get of not just your training, but of your business, right? The more out of obscurity you are going to get, right? So obscurity is pretty much something that kills a lot of businesses, because if no one knows you, no one's gonna do business with you. And if no one does business with you, you're not gonna create or generate any new revenue into your business, right? So parents have to know you, kids have to talk about you, coaches in your local area have to want to get in contact with you because they see you as a specialist, as an expert at what you do.