 What is going on then guys welcome to a new video So I thought it's been a while then since I've just kind of sat here and had a one-to-one discussion with you guys and gone Through an important topic. So today then we're gonna be talking about one product drop shipping stores I know I'm a bit late to the party on this but people still ask me about it So I thought what the hell do a video like this and I can give you kind of like the pros and cons from my point of view and The strategy that I would use them to make the most out of them So as always then I've got my phone with me just some notes on there to make sure I don't forget to go through anything But before we get into point one then as always I am giving away a free one-to-one call with me on this video on every single video and all you've got to do then to Enter a simply like the video and leave a comment down below and the winner will be announced then in tomorrow's video And if you commented on my previous video then make sure you stay tuned to the end where I'll be announcing the winner So that being said then guys this jump straight into today's topic and point number one then Branding so when it comes to any business, especially in the e-commerce world then branding is key to The longevity of a business because essentially especially with drop shipping as well Actually, there's that it's no secret then that the profit margins aren't very good And branding is the difference in between a business that lasts say only six months to a year To a business that can keep going on and on and on and essentially what a brand does is it builds loyal customers? And those loyal customers are essentially what keeps what makes your business as profitable as possible because they keep coming back To spend more and more money plus they spread the word with their friends and family who then come and spend money with you as well So the reason then branding is really good when it comes to one product stores It's because you're only selling one particular product Then it's obviously a lot easier to brand a store and simply get your message across as soon as a customer sees What products you're selling then they know what essentially what your company is all about so things like Your company vision and your mission statement that you can share with your customers is a really important thing And it's really easy to do with one product stores So if you I don't think I've ever spoken about mission statements before but it's definitely a really important topic I'll put some screenshots on the screen now of some of the biggest companies in the world and what their mission statements are and It's a great way to essentially build a relationship and rapport with your customer because if they read and see your mission statement And they know what vision essentially that you're that you're trying to achieve if they agree with it then it can make the difference between them purchasing from you and Say going on to Amazon or eBay and purchasing from there instead So to give you guys an example of how it can how it can be so powerful is if you're in the dog Niche for instance then your mission statement might be to re-home a thousand dogs and You want to be sharing that message as much as possible on social media on your store Just as many ways as possible and then when people come on to your site and they see your mission statement you could have like Some sort of countdown clock or some sort of meter that fills up that shows people how close to your goal you are to achieving it and People who love dogs if they come on to your store and see your dog products They might see the exact same product on Amazon for maybe even 10 pound cheaper But the fact that you've got a mission statement and it really resonates with your customer Then they won't mind spending that little bit extra because they know that it's going towards a good cause and that really is The difference or the power in branding then and how it can really make a difference To whether people spend money with you or whether they spend money with someone else So that was point number one then if you want me to do more videos By the way our mission statements and visions and branding then all you've got to do is simply let me know one way or the other Reach out leave a comment down below and moving on to number two then which is time So when it comes to setting up a one-product store then it's a lot quicker and easier to do for obvious reasons Obviously you've only got one product to add to your store So there's only one bunch of images only one product title only one price You've got to think about only one product description that you've got to think about and write out one lot of features and benefits So obviously in terms of the volume of data and images you have to put on your site is a lot less So when it comes to setting one product stores up then obviously it's a lot quicker So it's a small thing but definitely a pro when it comes to one product drop shipping stores moving on to pro number three Then which is actually a really big one when it comes to one product stores and that is when it comes to actually managing the store So obviously with the general store if you've got loads of different products then That's potentially because there's more variables what I'm trying to say is because there's more variables with things like a general store in a niche store Then essentially there's more room for things to go wrong So you're going to be dealing with more suppliers therefore your relationship with each and every supply might not be as well and The reason this is so powerful then is because with a one-product store You're only selling one product and it's the chances are or it should be only coming from one supplier So if you're doing 10,000 of all 10,000 pounds worth of orders or dollars whatever Through one supplier versus through three or five different supplies Then you're going to have a better relationship and better buying power which is a key important Especially with e-commerce. You're gonna have more buying power with that one supplier and therefore they're more likely to work with you They're more likely to Process your orders first because essentially you're a bigger customer to them So they want to look after you they don't want to lose you as a customer And because you have this buying power then when it comes to negotiating things like price or if you move into private labeling Then it's gonna pay off massively and you're gonna get favorable results So things like managing your store then is a is a really big plus when it comes to one product stores Moving on then to the final pro point of one product stores Is marketing so whether that's Facebook Instagram or email marketing then Because you've only got one product, which is going to be in one niche Then any traffic any data that goes through your site that Facebook can use any email that you gather Is all relevant and it's all going towards one big cause So to illustrate then how powerful this is again is if you compare this to a general store So one product stores versus general stores if both get a thousand visits then For the one product store all thousand of those visits and all that data From those from that traffic can be used for marketing in your store because it's all coming It's all gonna be similar traffic that's all coming for that same reason that one product whereas versus a general store That might be split 25 percent 25 percent 25 percent 25 percent There might be 250 people coming to look at dog products 250 people to come look at cats Golf products at baseball products, whatever it is and every email you gather as well with a one product store again They're only there for one reason so all of those emails can be used for Essentially the same the same products that you're marketing whereas versus a general store You're only gonna have 250 leads per niche if that makes sense So what I'm trying to say then is when it comes to marketing then all data is useful and relevant So essentially you're just gonna build it up a lot quicker and the more you have then then the more Essentially more customers you can bring back on to your store the more people you can retarget and the more money You're gonna make essentially so those being said then I'm just gonna go through the cons There's not a lot really to go through but they're all pretty big ones so Number one then is flexibility So obviously when it comes to marketing different products because it's a one product store You can't get away with just sticking any product you want on there without redesigning the whole store so when it comes to things like selecting products to build your store around if you don't choose the right product from the offset which can Be difficult to do as a beginner it took me Think I sold probably or tried five or six different products before I found that one winner So if I chose one product stores to begin with then that would have been five or six different stores I would have had to design by domains for And just think of different marketing ways and it just would have it would have it would have been a lot more time-consuming And a lot more financially costly as well. So number one con then is flexibility moving on to the second one then which is average order value so everybody wants to make more money and one product stores versus say General stores or niche stores then the average order value it can be difficult to make that as high now depending on what the product is Obviously, it's going to vary but in general with one with niche stores and general stores Then because you've got loads of other products on there You've got a higher percentage chance of people Coming on to your store for the products you're marketing But then seeing something else and being like actually a quite like that products I'm going to buy that as well And obviously you won't get that with a one product store because the there's only one product essentially for them to buy Another thing as well is when it comes to things like cross sales and upsells then obviously on a one product store then Unless you offer them at checkout the kind of like typical Strategy or method that people use is literally just one single product But if you do decide to go to one product store, then I definitely definitely Recommend having at least one upsell or cross sell Because this is going to contribute massively towards your average order value Which is key to longevity and drop shipping and being profitable However, I will touch on that a bit later on in the video con number three then when it comes to one product stores is the design So I've had quite a few one-to-one calls with people using the one product store Method and I've had a look at their stores and to put it bluntly really it looks really amateurish I don't think there's any themes at the moment in the Shopify marketplace certainly in the free section That are designed for one product stores. So it can be difficult to make a professional looking one product store So just bear that in mind And it's a really important factor as well because as small business owners particularly in the beginning where you might not have many Followers on social media then people are going to be pessimistic And they're going to be looking for things to make sure that you're legit and if the slightest thing can put them off And make them just leave your sign not make a purchase So if your store looks really amateurish and you've got loads of white space and the layout just doesn't work Then that can be enough to put people off and not make a purchase Which is obviously not what we want to do and then the final con I want to talk about with one product stores You can kind of look at this in different ways But I thought I would mention it as a con because in my opinion when it comes to one product stores because there's not loads and loads of Different products. There's only one particular product. You have to market it and illustrate it and Demonstrate it in a really professional way If you're going to get somebody to buy into it and this can be difficult to do depending on what the product is and as a bare minimum Minimum then I would recommend buying that product and taking your own custom photography Do different diagrams Different videos of it different angles and pretty much just have as much information as possible about a particular product So when it comes to having a professional one product drop shipping store then number one you'll probably have to invest in a Custom theme that you'll have to pay for which is an added cost Which you wouldn't have to do with a general store or a new store the free ones on Shopify are more than adequate Number two is the photography as well You need professional photos if you're only going to have one product on your store if you've got loads of different products and And then just stock images then you can get away with it whereas with a one product store They're not going to be large enough. They're going to be pixelated. There's not gonna be enough detail they're not gonna be zoomed in and In my opinion like I said just with a one product drop shipping store I think if you're only gonna Have literally one single products Then you need to you need to be on top of things and you need to have professional photographs And everything that goes with it that comes with an added cost that you wouldn't get with the other store So all that being said then guys, that's all my pros and cons for the one product drop shipping store If you think I've left anything out then make sure you leave a comment down below Let me know what you think the pros are what you think the cons are It's always interesting to get different people's point of views and that being said then do I actually recommend Them or how do you make the most of them? Should you use them? Should you use it? Should should you not use them? so What I would say then is completely stay away from one product drop shipping stores until You've had a chance to actually properly properly test a product and you know it works That way you get the best of both worlds So you avoid pretty much every single con that I've just spoken about But then take advantage full advantage of all the pros that come with a one product store So how I would play it then is and this is kind of like my beginner strategy is If you are a beginner then when it comes to picking products that are going to be winners straight off the bat Then you're probably not going to pick one first time. It might not be second third fourth or even fifth time So what you need is a general store where you can get away with having 30 plus different products from completely different niches and you can focus on one product at one product at a time Marketing each product and when you find a winner So something you've been able to market for two plus weeks and be profitable on then take that product and start building a one product Store around it start coming up with a brand to start thinking about a vision that you want to put there You want that company to move in come up with a mission statement and then start Relentlessly building a following on social media Sharing your mission statement with people telling people who you are what you want about and this will drive traffic to your store And if you drive the right traffic who agree with what your mission with They agree what your mission statement is and what the vision is then these are going to be supporters and followers Religious followers of your company. They're going to buy your product and they're going to tell their friends about it as well If you think about it with any niche people who spend time within a niche whether it's golf dogs or anything Then they tend to know other people in that niche as well. So Every time you provide good service or somebody finds you and they really agree with who I am what you're doing Then they're bound to tell their friends and family who in turn Will come on to your store and perhaps buy products as well And this is key to survive in and the longevity of a company and that is why branding is so important So to summarize the whole video then start with a general or at least my strategy Sorry start with a general store as a testing ground Just get half decent looking store enough not to put people off so they're willing to make a purchase When you've tested a product for two plus weeks profitably move that product onto a one onto a one product drop shipping store Start building your brand Around it go with one supplier Start building up a social media following on absolutely every single platform Migrate your Facebook pixel as well So any data you've gathered from the previous store you can You can move straight over so you don't have to start from square one and that way you can Essentially just start making sales from day one You don't have to mature your pixel anymore and because you've built a brand then around this product And you've got a good mission statement that people within your niche agree with then if anything your sales are going to increase Your sales volumes are going to increase and the more sales you put through a particular supplier gives you more buying power More negotiating power so contact your suppliers get them to knock your price down get them to create a Custom VIP listing in aliexpress which is a reduced price just for you And then if things really start to take off then you look you can look at things like private labeling Buying in bulk sending them to fulfillment centers in your local countries where it's selling best and there's just pretty much just endless opportunities So that being said the guys I think I've just about covered absolutely everything I wanted to when it comes to one product drop shipping stores Let me know what you think to this video. Did you enjoy it? If you're still watching then of course Thank you very much, and if you did enjoy it then please do leave a like as well And that being said then guys Let's get into announcing the winner of the one-to-one call from our previous video So here we are then guys on my previous video Testing and scaling and Facebook ads were $200 if you haven't seen it yet Make sure you go and check it out as you can see a lot of people seem to be enjoying it It's two lights, which is just absolutely mind-blowing. So thank you very much guys. I really do appreciate it So i'm just going to copy the Video URL go across to a random comment picker Unless see who the winner will be then of the previous video So who's it going to be? We have jithin Nair who puts king fire love. So thanks very much mate. Appreciate the comment. Appreciate the love Um, make sure you reach out then send me a dm on one of my social medias all the links out in the video description And we'll get that call arranged and that means something guys Thanks very much for tuning in. I hope you enjoyed the video Don't forget to leave a comment and like this one then if you want to be entered into the draw for the next video And i'll see you in it