 CMG Local Solutions claims on its website that its ads use voice data to target the exact people you are looking for and that active listening can identify potential customers based on casual conversations in real time. There's enough sketchy apps out there even in the Apple Store that can socially engineer you into giving permissions that you might not otherwise give them. You know, they're a fun game or something, they're like, turn on your mic so we can do this. And then they would take that data, run it through a large language model, and then try to parse that to target ads to you. It's harder to do that on an Apple platform than it is on Android these days, but you know, there's some clever apps that are able to get people to do stuff. Anybody who's paying close attention to what they give permissions to wouldn't be subject to it. What do you think of that? I honestly thought when I first read this, this has to be an onion art. Because why would a company of this stature even admit that they're even thinking about doing this kind of stuff, let alone saying, oh no, this is what we're doing and you can sign up.