 Hey, this is Michelle Getsinger here, and I'm at one of my favorite men's clothing stores in Pittsburgh at Joseph Orlando's And I'd like to introduce you to Joseph himself Thank you for the kind words Our business was established in 1981 my father Established the business he had been in the clothing business for 25 years previous to that So he's kind of a Pittsburgh legend in the clothing industry. So about four years ago. My husband and I were looking for Some unique suit ideas for him and we couldn't find what we were looking for other men's clothing stores So we stumbled upon Joseph Orlando and from the second that we walked in the door We absolutely loved the place the customer experience here has just been incredible I just felt like a member of the family from day one So tell us a little bit about this area as part of your customer experience So so this area, you know and one of the things that's you know our industry has been Spoken about a lot is because with all the online shopping if you have a brick-and-mortar store One of the things you need to do is create an experience as opposed to just walking in to a store Nameless and picking something off a rack and taking it to a checkout counter and paying for it because That's basically buying it online without any experience. So There needs to be a little bit more of a personal experience and we created this one section of our store, which is our It's called a custom salon. So it's an old waiting room at the bank You can see that it's got glass partitions We have a turntable which we play vinyl on Saturday afternoons and Saturday mornings But this allows someone to come in sit down We can offer them a coffee Jump them a little stronger than a coffee. We have a little bar over there. They can sit down. They can comb through fabric swatches We measure them back here, and it just allows them to be separate from the rest of the store So that it's a little more exclusive a little more of an Experience so one of the things that we've done as a as a as a business over the past couple seasons and going forward We're going to focus on it even more Is to get brands in our store that you first of all don't can't buy them online There are tisinal brands this particular brand here is a company from Italy From Puglia. It's a father and three brothers three sons. I should say that Have this clothing company tailored clothing company Rich is wearing one of their jackets It's made it 100% made in Italy Most of their jackets have stretch which gives an incredible amount of comfort But more importantly, this is made by people that take pride. This isn't mass produced. These are people that You know have a passion for for the fashion industry These are made like I said in southern Italy and the price point on these is very Approachable because in southern Italy the labor costs are much Lower than northern Italy where a lot of Italian clothing Is made but this is something we have several brands Similar to this. This is a brand called Latore. So Joseph tell us a little bit about what makes you guys different Than other men's clothing stores. Well, one of the things I think that makes us stand out and separates us from some of the other Men's clothing stores Michelle is that we offer if you make a purchase here. We offer free in-house tailoring We have an open tailor shop in our store that is manned by Frank who is a master tailor He's been here since the day we opened Immigrated from Italy. He's been a tailor since he's been 12 years old. Wow. So, you know There's no charge for this service And I think that separates us from a lot of places that don't have that luxury So I remember coming down to Pittsburgh with my mom and looking at the Christmas display for Kauffman's sure and Pittsburgh has changed so much since then. How is it hot in your opinion? How has it changed since the 80s when you start? Yeah, so, you know one of the things I think one of the major things that's happened is back in the 80s Nobody lived down in downtown Pittsburgh. There was one building gateway towers I think that was the only residential spot in the whole town and at five o'clock downtown Pittsburgh was a ghost town because everybody fled to whatever suburb that they lived in and there was no activities in the evening at all And you know, so that's the biggest change. I think that people actually live down here There's restaurants to go to there's many more attractions that used to be And it's really exciting. You're in 180 high-end apartments right right next door next door to us and there is a Brand-new boutique hotel going directly across the street, which will be good You know any kind of you know any kind of support or You know additional businesses that surround your business are usually you know a help. Thank you again, so much It's always our pleasure. Thank you so much and I look forward to seeing you and Marty again soon Yep, thank you again for all your patronage and for spreading the good word. All right. Thanks. Have a great day