 Chris Moe Doe from Urbane Outfitters. One question for you sir. What is the most important rule of men's style? The most important rule of men's style, and it's non-negotiable, is clean shoes. I don't care how long your tie is or how wide your lapels are. It's fashion, but something that never goes out of fashion is caring for your shoes. It shows respect, it shows you the car for your clothes, and it lifts an outfit. I think if you've got last season's suit on or you've got an old classic suit on, a pair of beautifully polished shoes says lots about your personality. Thank you so much.