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Focus Group Research: Premium Salad Dressing Packaging by Weatherchem

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Uploaded on Dec 17, 2007

Learn more about Weatherchem's research and products at http://www.weatherchem.com. Weatherchem is committed to researching the needs of consumers from the various markets it serves. Consumer testing is done through focus group studies that are moderated by independent research companies. The majority of our consumer groups contain 10 people that come from a variety of age groups, races, families, and employment backgrounds. Each group also maintains the typical purchasing habits of consumers today by maintaining a 1 to 5 ratio of males to females.

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