 We right now coming up we have Dr. Nancy Richmond who let's see here let's see what we have and I apologize again I am not the guy. You want to introduce yourself? She'll do a way better job than I will. There you go. Hey everyone! Hey good to see you. I know I'm one of the last talks so you're probably really really tired and this is a lightning talk which is a little bit different for me usually I'm used to giving three-hour classes at FIU okay so I'm gonna do my best to be really quick and entertaining. One of the things that I've noticed with the WordCamp Miami group throughout the years I'm presenting here is that some of you hide for me when I try to take selfies. It's true and I love social media but sometimes you don't but some of you are awesome at it so we're actually gonna be giving some awards out today at the closing ceremony from the social media association if you could hit this. So I have a lot of followers I spent a lot of time on social media I have over a hundred and forty thousand followers on Twitter. I practice what I preach on LinkedIn 15,000 Instagram 16,000 and Facebook 8,000 okay so I spent a lot of time thinking about social media and also creating content. So this is some amazing marketing faculty our chair our marketing chair is actually right over here I was fortunate that he hired me to teach social media for our students. We have an awesome master's in marketing program at FIU. We also have our certificate and a minor for undergraduate students and social media and this is some of our marketing faculty as well as some of our board members from the social media association. So you guys probably have seen us. Okay so lightning all right so five social media best practices we're gonna do this really fast. Okay next so everyone has a story okay Snapchat is dead so if people are using Snapchat it's going away so you can just forget about it now because every time I pull my students less and less and less people are using Snapchat and more and more and more people are using Instagram stories. Next all right so how are you gonna get engagement on Instagram stories? Stories are critically important and stories has all of these really really cool new features that just came out in the last few months. If you're not there you have to be there. In 2018 stories is going to be huge and big and you can get way more views on your stories than you can actually on your posts. So actually can you go back? So one of the things that you need to think about is a live video also selfie stickers are pretty cool if you don't know what those are investigate it more all right and you want to use the highlights you can actually highlight your stories now on Instagram which is really cool because before your stories just kind of went away and now you can actually highlight them. Don't be afraid to use different text okay don't be afraid to use different colors different font shapes it's supposed to be fun it's supposed to be creative and gifts are also something you can use okay so boomerangs are cool all right so if you don't know what a boomerang is that's a boomerang all right so think about getting creative with your content and using apps to do that so here are some cool apps canva how many in the crowd are using canva? Canva rocks you're all awesome all right so a lot of people use Photoshop but canva makes you an awesome graphic designer immediately okay and also on Photoshop Express these are some of my favorite apps that I use I'm story maker for Instagram stories are it so you got to use this app to help you make it the right size it's very helpful stories for Instagram okay boomerangs I'm giffy light axe is really cool because had anyone use light axe okay that's a really cool app because it helps you get rid of the background you know when there's something uncool in the background like I had a photo recently where there was this restroom sign and I don't want that in my picture that was like the center and so I took it out okay I took it out with light axe and just made it blurted out you can also put like the ocean behind you you can do all kinds of really cool things with that ah so emotions emotions are critically important critically important and what emotion spreads faster and social media quiz what do you guys think how many people think it's anger how many people think that it's disappointment no one oh they did all right sadness rage ah joy okay so the answer is rage and that's not good because we were just talking about customer service right that means when your customers get angry and they have so much rage it's going viral so that's why we have to respond quickly on social media the second one is ah so ah gets our hearts racing okay so when we feel ah it actually gets our hearts racing which is really important because that can help drive engagement and help things go viral our age excellent the future is here are you guys ready okay so are you guys ready for the future we actually have these are mine okay so how many of you guys have a set of these you have a set of these augmented reality virtual reality is coming to social media we are all going to be living in an augmented virtual reality world and I can tell you in 2018 I can see that this is going to be happening with Facebook and Google all right Facebook and Google have invested a lot of time and a lot of money in this and this is going to be our future so these are our key players here all right so these are cute I mean how cool is that and so you guys know the difference between augmented reality and virtual reality I know it's a virtual reality is when you're inside this headset right but augmented reality is when you look at things you can still see the world that you're in but then you can see other things within it and I actually think that is what's going to be in 2018 because once you're inside these goggles it's a little scary because you're in your own world and you don't know what's going on outside it but augmented reality you can actually still see other people and so can you imagine with Facebook if you could still be in doing Facebook and then you see people outside as well as within it's pretty cool it's very cool actually my dream my dream is something we're going to talk about in a second all right right here how many of you guys have seen Black Mirror cool and show ever but a little scary every time I can only watch one episode at a time because it's like oh it gets a little dark right and you're like oh that's a little bit that's a little bit scary but that might be our future right so in in Black Mirror people rate you in society okay and it's based on how many likes you get is how much influence you have and how you can do different things it's fascinating it's a really great episode if you haven't seen this one highly recommended and so as you can see here it says I'm 3.1 double damage this way and she was doing things in the movie and in her day and she started going down in numbers okay down in numbers so we think the social media doesn't matter but how we influence others does matter okay it does matter even if we don't want it to matter it does and we all have businesses and we want to sell things okay we want to sell things and how are we going to do that without influence and so one of the things I wanted to teach you today were some really quick ways to do that now I know you guys have been really really busy with word camp I could give you so many tips a literally three hours worth but because this is a lightning session this is a very limited all right so we can do the next one because I'm going to video so you're really stressed out now to like I'm not doing this on social media and I should be all right so how can we be happier on users of social media and I want to share some cool apps with you about being happier okay about being happier these are the coolest things ever okay so you guys might have been wondering what I dropped here I hopefully they still function do you guys know what this is do you know what this is so this is a meditation device and so it actually can track my brainwaves to see whether or not I'm meditating correctly it's the coolest thing I'm really into yoga all right and doing social media I'm on I'm engaged all the time but the same time I have to take time off to make sure to make sure that I am able to continue to create great social media all right because we all need breaks we can't be on all the time and so I purposely sometimes take breaks so this device actually calculates your brainwaves and you use it with your phone it's an app and and when you're using it if you're doing really well meditating you get birds birds start chirping if you're doing badly you hear thunderstorms okay and if you are kind of like doing okay and going in the right direction you hear waves you can change the sounds but those are the sounds I prefer okay so and I don't get that many birds because I'm not a very zen person but I have hope for many birds all right and I continue to try to get birds so this is a cool device because it can really help you with your meditation and I really do think that taking a break from social media can be helpful sometimes so these are some other actually can you go back these are some other ones that you guys might want to check into besides muse there's fabulous fabulous actually won awards this year for helping to make you happier it's a great app it can give you reminders and then the other one is why is that why is that is like a therapist okay you can talk to them and you don't even think you know what they're saying it's so cool they give you advice and they're like now you need to breathe so it's kind of fun you so like a little chat box basically for happiness and social media so it's it's pretty cool so hopefully you guys can check some of those out so final slide here for you guys so manage your social media don't let your social media manage you manage your social media don't let your social media manage you it's critically important you can't let your social media take over your life and you have to say how am I going to use this come up with a strategy and use that strategy schedule your tweets use who sweet really manage your time and have a strategy for how you're going to use social media for yourself as well as your business and also schedule time to be in your zen zone okay do both so before I go I actually want to take a selfie with all of you since I am a social media professor all right and I was hoping that we could do this as a group hold on I think I can do it with the mic yes okay the question was how do you disconnect from Facebook if your clients are constantly there my answer is turn your Facebook off yeah turn it off I sometimes actually when I go eating dinner I'll just leave my phone somewhere not near me I'll put it away purposely I mean we have to manage our phones we have to manage it and we can't let it manage us I have 350 students a semester writing to me on social media and sometimes when I don't respond it's Twitter LinkedIn Facebook email it's like all of them so we have to decide when we're going to respond so I think that we have to manage that any other questions yes oh what tools do I like I mean I use who sweet quite a bit so who sweet I schedule stuff to go out there's constantly something going out I have stuff scheduled until June I know I'm pretty geeky like that all right so I scheduled stuff out actually I scheduled stuff in August before the semester started knowing that I would be too busy from September until May to deal with it so when I was off I actually scheduled something to go out all year long now I might change those scheduled things but I know there's going to be something going out on no matter how busy I am so decide what to schedule so I come up with themes sometimes but I come up with a schedule of content and like I'll have like for Sunday for example I have compassion Sunday every Sunday I do something about how to be more compassionate so I come up with themes for the week like on Thursdays I do something about women empowerment so I have different things that I do and they schedule out and then I'll sometimes change it depending on what I'm doing well I try to do Saturdays that's the day that I unplug but now I'm teaching on Saturdays so it's a little bit harder but usually it's when I one day a week I try one day a week to like not do it too much and if I am using it sometimes it's just taking photos because I love taking photos for Instagram how do I do it I just I just keep it away from me as much as possible honestly yeah one more okay one more yeah it's true it's not as good to use who tweet as it is to actually post directly to the platform itself but I still think it's better than not having anything go out at all so that's the way I look at it the headband I got online through Amazon it's I think it was like a hundred something dollars because I was really excited because one of my friends that FIU is actually doing a study with it so I don't think I can maybe do one more oh filter your photos Photoshop Express I really recommend using that alright guys I can't go any longer if you have questions feel free to ask online follow me on social media thank you