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Published on Mar 6, 2012
For Dim Mak, community comes first.
Since the label's inception in 1996, Dim Mak has thrived on a commitment to preserving a boundless, forward-thinking music community. Dim Mak is a lifestyle brand encompassing records, events and apparel. All the while, tapping into the vast community of artists that influence modern music culture to bring them altogether to stages worldwide.
"Black To White", featuring Miss Palmer, falls back onto the pop influences of the first single "Don't Turn On The Lights". Branded with cute girls, b&w photography and red balloons, the concept for the album is strong, consistent and memorable.