 All right, welcome back to the channel. Now in today's video I'm gonna be going over a Lot here. All right, there's a lot of coaches over the last couple weeks who are trying to Go online. They're trying to create digital products. They're trying to transition a lot of what they do online and If you watch this video at a later date Okay, hey This all has been kind of happening very quickly with the coronavirus and this content will be relevant no matter when You watch this, but this is one of those things that I do feel Like I need to come on here and share because not only do I have a lot of experience? Personally doing this. I have a lot of experience coaching other coaches who are doing this as we speak all right and What I'm gonna be talking about today is how to create a high-end online coaching program Now this is the the norm right now in the industry of sports when you think about online programs you think about like programs that are like $30 or $47 or $97 And those can work. Well, I have another brand It's called online Sawger skills comm you can go check it out We sell 47 97 197 products and those products are set up to where we shoot them They're extremely structured from a to z and we have them on our website and we have a marketing funnel that Gets parents to get on our email list and then from there They can go purchase any one of our products and at this point. I mean personally, I've been I think Already have created 27 different products. So I have a lot of experience already doing that, right? And here's what I've realized though in order to Set up an online business, right? That's if that's your goal. Your goal is to Transition what you know with the results that you've proven with clients and you want to transition that online You have to really think about the numbers Before you start and this is something I never really thought of when I started my business Because like if you go back and listen to one of my podcasts, I give you a very clear walkthrough on how to Create your first digital product and I'm not going to go through that right now but what I didn't realize was Okay, if I want to generate, let's say it's $5,000 a month and I'm selling a $47 course How many units do I need to sell and then you know, do I have that many people to market it to? And where is my marketing being done? How am I getting new leads every day? And these are things a lot of coaches don't think about when they start. I certainly didn't think about that And it took me a while to understand, you know what like with online programs. Yes, those can be great And those still work right lower-end online programs still work But you have to sell a high volume of those for it to actually be a business Right and when I say actually be a business I mean like that's something that you're doing full-time whether you're making like five to ten thousand dollars a month You have to be selling Hundreds of units every month and if you don't have your marketing dial then Then that's going to be physically impossible All right, that's just straight up and I know a lot of coaches have reached out to me over the last couple weeks Who want to try to do that sort of stuff but what I've pivoted towards And I've done this over the last I would say essentially two years is Creating online programs that are higher value right that are more individualized and Not only are they more individualized They're more scalable Because they're set up to where you don't have to sell as many units you're selling less units To clients who are more committed and this is the thing that I've realized especially when selling online products When you have a premium price and you have a premium product Clients who join are going to take it more seriously and they're actually going to do the work All right, if they pay they're going to pay more attention Okay, that's that's the way I've approached it and that's the way I've seen results too All right, and I look at several coaches. We've already helped who are implementing this they're selling Courses and programs and products and in between a thousand and three thousand dollars All right, and with that there's like one-on-one coaching. There's group coaching. There's live coaching calls And this is something that I've really gotten into over the last couple of years personally That's how our my mastermind is set up with coaches. You know, they join our program. They go through content They have access to me daily They have access to a Facebook group. We get on live group coaching calls It's a very complete program and it's a great and simple investment for coaches who want to start rather business And we've taken that same model though and we've turned it into Mentorship programs for kids We've turned that into confidence programs for kids turn that into Even technical programs for kids that you can use remotely with clients All right, and for example one of my clients that has been part of our mastermind for the last three years She puts together a $1,500 program and she's already generated within the last six weeks over $10,000 Right now if we take that number $10,000 and let's say she was selling an $97 Product right she would have had to sell so many units of a $97 product Instead she's selling to less people who are more committed and this is the business model That I'm talking about on today's video is how to create a high-end online coaching program now I'm gonna break this into two simple steps and It's very clear when I say this because I Can I can just tell you from personal experience anyone who I've ever Tried to talk to you about creating a program online if they've never proven results with clients in person I can almost guarantee you that they're gonna fail when they try to go online Because they don't know what it's like to experience getting results for clients. They haven't experienced that themselves And so it's very hard to sell a program unless you already have experience and this is why it works really well When I coach coaches in this process when they have already proven Results they've done that over and over again, and they have it down to a science and when that happens It's a lot easier to go online because you have more confidence because what you talk about and what you teach actually works All right now if you really understand that these next two steps I feel like are quite simple. All right and this is something that I know if you like Really put your head down and you you critically think about what you do how you want to do it This will work. Okay, so step one is very simple I want you to take a pen and a piece of paper And I want you to write down. What are the top three? obstacles and problems That your client avatar faces Okay, and I'll give you an example if my client avatar is 11 to 15 year old boys That play soccer. All right. If I just stop there, I don't have a product. So I have to Think deeper. Okay. Well, what's what's their three biggest problems? All right. Well, I know that they lack confidence I know that they're scared to make mistakes. I know they're probably terrified of their coach. I know that Um, they're probably not doing that much on their own. I know they're probably not that disciplined I know they're they're when they wake up in the morning. They're not that structured. All right. So now I have A lot of pieces to how I could help kids within that age group And then I would dive deeper and I would be like, all right. Well, what's the biggest problem here? And that's what I want you to do. I want you to take a pen a piece of paper And go through a simple exercise and pinpoint. What is the biggest problem? and this is the thing if you are trying to sell a A solution to a small problem. You cannot charge a lot for that That's just how it works. Like if I if I'm within soccer and I'm trying to To solve a problem of a kid not knowing how to do a step over or how to shoot the ball It's going to be hard for me to charge a lot of money for that If I find something that's a lot deeper than that, which would be confidence mindset confident confidence mindset uh leadership Character mentality like things that actually Help transform and absolutely those things Are a lot more meaningful to the parents And most kids these days don't listen to the parents. They're not listening to their teachers Most kids need a mentor. They need a coach who can walk them through walk them through a to z On how to get to where they want to go and where they need to be All right, and this is something as a mentor that you can be teaching online You can do that through a course. You can do that through a mentorship program So many different ways. I I'm not going to go into all the different ways you can do that But it starts with identifying what is the problem and what is the solution that you are going to create That's going to help clients overcome this problem That has to be done first before you think all right. Well, I'm going to go create a product Well, what product are you going to create? All right, you need to critically think And think through what is the actual problem that my future clients suffer with All right now once you have that dial them Then we have to think about marketing. All right. Where are these people? All right, it's a critical mistake many many coaches make is they try to put content on um on social media where Kids are the decision makers that kids are going to buy the reality is Kids don't have credit cards If if I go shoot a bunch of videos on instagram If they're not aimed towards parents who have kids that struggle with the problems I'm talking about then I'm wasting my time. All right, if I'm getting a bunch of kids to DM me Then I'm going to be trying to sell to a bunch of kids. That's not a good approach to take So you have to think where are The buyers which are the parents? Where are they? Are they on facebook? Are they on twitter? Are they on instagram? Are they on uh facebook ads? Are they on youtube? right And then we create marketing messages and how-to videos Consistently so you position yourself as the authority on that topic right And you can do that through paid advertising you can do that through free advertising if you Take a look at what I've done with online software shows calm. I mean I've posted a lot of videos Those videos are all very strategic There everything was done with a purpose And there's a still reason why I get sales from those types of videos on youtube All right, we have at this point. We have I think almost 8 million views So we've not only been able to make sales. We've been able to impact a lot of kids Which is a really good feeling right and That's something you have to dial in though is where are you going to your marketing? But it starts with the first thing What's the deepest issue the deepest problem the deepest obstacle that your future clients have And when we identify that then the marketing becomes simple Now here's what I'm doing Okay over the last couple months We've proven a ton of results with the coaches that we help Um And I know it would be like the easy option for me would be to create a course on Here's how to get started. Here's how to do this. Here's how to do that. But the reality is like that wouldn't That wouldn't give you the same results as it would if we were personally working together Because if we're personally working together Then we are customizing a program based on how you want to do it Which I know is one of the biggest problems with online courses For coaches or business owners to go through is nothing's personalized. Nothing's customized And what I'm going to be doing. I already have two coaches who've already signed up for this And at the point of making this video, I have one spot left If you watch this video at a later date and I do have spots open You can apply for the program But what I'm doing it's a three week program. It's very simple You and I are going to get on A zoom call We're going to do that six times Over three weeks and we're going to go through everything. We're going to go through What is the biggest pain point? What is the product that we need to create? That can solve a massive problem, right? So we're going to go through that together We're going to think about it. We're going to go through every single idea And then we're going to go through the structure. Well, how to create this what needs to happen What how does the program look And I consider myself because I've already done tons of products I look at myself as your engineer. I'm going to help you engineer the product from a to z Here's how every video should look like. Here's how the onboarding process is Here's how it's set up when they get to a certain stage Like these are all things I do with you personally, right? And then from there, all right, we look at all right. Well What's the marketing message going to look like? How many videos per week do you need to put out? How do you set up an email list? And we look deep at the marketing side where we start to automate things This way you're not waking up in the morning and having to go shoot a bunch of videos All right, we look at how to set this up to where it's automated All right, and then from there we look at the sales process All right, how do you set up phone calls with with clients? Sorry with with prospects. How do you create an application process? Like how do you get interest in this type of program? How to sell it? Like what to say over the phone? All right, and how to do that with confidence Then from there, all right We're going to we're going to go through a quick exercise That's going to show you how to get your favorite client and go through a test Uh of your product so you can get instant results Before you actually launch it and then all right We take everything all the data that we already have and this all happens within three weeks. All right, this is not like a 16 month type of process. We move quick with speed and you take action All right, and from there though All right, we get all the pieces together and then we start selling it All right, very simple If you look at any of the results on our mastermind page Like you'll see the proof is in the pudding with what we do. I don't need to come on here and sell that All right, but what I will tell you is if you are an action taker If you want to take your expertise that you already have That has already worked with clients and you want to take that online And you're looking to create a higher end online program All right, the best way to apply for this and I know right now we only have one spot left But if you want to apply for shoot me a text at two one zero nine six zero five seven seven one When you do that, all right, I want you to text me with your name the sport Or the niche that you're in And then from there, all right, we're gonna hop on a call and I'll see if you're a good fit All right, and I'll review what I just talked about and we'll make sure it's a good fit for you This is not for everyone like if you haven't started a business if you've never worked with clients before I can't help you like I'm not gonna I'm not gonna be someone who will try to feed you something That that's just not for you. All right, and that's the problem. I know with a lot of Uh gurus online is they try to make everyone believe that they can do it. I'm the opposite I know this this is my opportunity is is for 1% of coaches out there that are watching on youtube All right, because not everyone has proven results not everyone has You know started a business and if you started a business if you are coachable If you have Money that's coming into your business. All right These are things that would qualify you to To join our program and the first step would be simply send me a text from there Hop on a phone call see if we're a good fit at this moment right now and we are in april I only have one spot left Because I know there's a lot of one-on-one time on my end that i'm giving you and to the other two coaches That i'm going to be helping uh throughout this month. So that's it guys If that sounds like like something that's uh that you're interested in reach out to me and we can talk there and uh, i'll see you soon