 An army of passionate employees is what it takes for an organization to grow and succeed. Hi guys, this is Asha Singhal and here are four ways employee advocacy can help an organization grow. Communication is a critical aspect of businesses from ages and the trend continues. That's what an effective employee advocacy program delivers to amplify both internally and externally. Brand Advocacy is about people and their personal networks. This research around word of mouth proves beyond doubt that people are perceived as more credible and trustworthy sources compared to brands. People look for career opportunities, learning, growth, network and most importantly what people working in that company are saying about the place. No. Not what your company is saying but what the people are saying. Customer think rationally but they decide emotionally. Social media presents a personal platform for sales professionals to influence purchasing decisions of their prospects. It's easier to connect and lead to a sales conversation than by just hustling up a hard sale. Have a good day ahead.