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Fox MLB Promo - Week 2

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Published on May 25, 2011

Speedshape Goes to Bat with Leroy & Clarskon and MLB

Venice, CA (May 25, 2011) -- Speedshape is headed for the majors. In this recent Fox Sports project, the studio teamed up with Leroy & Clarkson on a flexible modular promo toolkit that allows Fox to insert weekly lineups for any of the MLB teams. The promos zoom through scaffolding of an iconic American baseball stadium at dusk, as lights and giant screens power on, showing MLB footage, and casting light on the field. The kits include hand modeled 3D neon and metal signage for each franchise and the spots will be running throughout the 2011 MLB season.

About Speedshape: Speedshape specializes in providing digital, creative content for commercial interactive campaigns. Launched in 2003, Speedshape has provided award-winning, high-quality digital elements, leveraging a creatively versatile staff and technology for well known advertising agencies such as Campbell Ewald, Team Detroit, Grey Worldwide, BBDO and TBWA. The studio has helmed projects for a diverse line-up of globally recognized brands including Knoll, Oakley, Kotex, Hewlett Packard, Ford, Michelin, Mazda, Lexus, Fox Sports, Doritos, EA Sports and eTrade. Utilizing VFX, digital assets and tailored, digital technology to build interactive product customizers and configurators for web and mobile advertising, Speedshape creates engaging experiences and integrated content across virtual, live-action, digital and interactive disciplines. With a production model defined by efficiency, creativity and flexibility, Speedshape can seamlessly insert substantial creative content into new or existing campaigns and develop ideas that will leverage into effective, dynamic, and integrated concepts.

View some of the spots here: http://speedshape.wiredrive.com/l/p/?...

Credits: MLB on FOX 2011 Promo Toolkit

Leroy & Clarkson
Julian Bevan -- Creative Director
Peter Stanik -- Producer
Elena Olivares -- EP

Speedshape
Connor Meechan -- VFX Supervisor
Roger Prudden -- VFX Supervisor / Nuke Artist
Ilya Astrakhan -- CG Supervisor
Chandra Irving -- Producer
Hagen Gilbert -- CG Artist
Caleb Clark -- Nuke Artist
Andy Mower -- Nuke Artist
Vladimir Pineda -- CG Artist
Rodrigo Teixeira - CG Artist
Dwayne Stinnett -- CG Artist
Ron Schrems -- CG Modeler
Marcus Trahan -- CG Modeler
Christian Gonzalez -- CG Modeler
Michael Damien -- CG Modeler
Nguyen Do -- Matte Painter

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    • Standard YouTube License

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