 I'm Julien, so I'm a partner of Jeremy and Vincent. When we started the brand, we started the brand with three main values, ride, protect and chair. So ride because it's where we're from. Protect because wherever you go, you need to protect the place you practice just to make sure it's sustainable. And chair is just because everything is boring without your friend. So what was the hardest thing? It was to make customers trust that eco-friendly products was the direction to take as a brand. Ten years ago, there were not many brands going that direction. So when we were younger, every summer, we were spending two weeks snowboarding in Leder's Alps. And we did a survey. And on that survey, there was only five questions. So we asked those five questions to 500 consumers on the gondola. And the first question was, do you think eco-friendly and sustainable products in textile are interesting for you and important in the business? Most of the people said yes. Would you be able to pay 10% more for eco-friendly products? 99% of the people said no. Are you ready to pay 5% more? They all said no. At the same price, they all said yes. And for them, it just means that it was cool and it was something different to have an impact. But when you talk about organic food, it really affects your health. So you're ready to pay more to have a better health. But when it's about textile for most of the consumer, it's more kind of trendy thing. So this is why we started to sell the product at the same price of non-organic products. So the eco-part in our project has been something which really has changed the face of the brand. Because when we started, we started with a new design thanks to Jeremy Bagroun, designing the product as an architect, was making the product totally different than all the competitors. We started with a new approach of the sports behind the products. We didn't want to create a snowboard brand or skate brand. We wanted to create an action outdoor brand dedicated for snow sports. And we really didn't mind what you have under your foot. We mind more what you think and how you practice like a community. Elizabeth Brigham in the brand history is a very important actor because Elizabeth Brigham was the first UK customer for a picture. It was in 2011 and we were just two years old. So we are a real baby. And a friend of us from Eider, we know Dave, the buyer of the group, just introduced us during the London ski show. And he told him, hey, you should just pay attention to this guy. Just have a small chat and you will see. And Dave really offered us the opportunity to talk together for half an hour around a coffee. And he got seduced by the project and he said, OK, I'm ready to try a little bit of your brand. Let's try it in the Covent Garden store. And if it works there, I will open more doors for you. And so we started with Dave here. And the connection with Elizabeth Brigham went very good, very quickly, just because all the philosophies, the vision of the two companies were very common. And we have always fitted and grown together. And since the beginning, Elizabeth Brigham has been here for us. And yeah, and we also would like to thank them for that. For us, thinking became a big company to manage and lead big changes. Of course, it's a challenge and this is where we want to go. But everything goes step by step. We don't want to burn the step and to go too fast. And especially when it goes too fast, you can't really control what you do and you're always missing something on the road. So it's important just to continue what we do, to do it properly and step by step. We don't know where we will go, but we will go somewhere. We just want to continue to have fun, to go on the mountain, to enjoy life. And also, this is a big reason of where picture is leading us and why we are still very happy with picture because we still enjoy chair together. And as a friend from childhood, I think what we are the most proud of is still being friends involved into a business and leading a company. We keep the same vision for 10 years and for the next 10 years.