 We're actually not in the lavender farming business. We're in the memories business. Britista has nearly a century of history behind it. My family's been involved for the last 12 years and we see ourselves as the people who preserve the history, not so much as owners. The first six to so years were very hard financially, very hard work. Part of the challenge is the fact that we're in a remote area. We're not just rural, we're not just Tasmania, but we're rural Tasmania. Scottsdale has never been a destination. It's always been a drive-through because we're halfway between Launceston and St Helens. Our region had been through economic depression. Families have had to move from the community because of lack of employment opportunities. The darkest moment since we've owned it was 2010. We ran out of money. I remember coming back to the staff and saying, we're on our own, we either make it or we don't. Had that season not of work, we wouldn't exist. We realised that we needed to focus in on the tourism component and to start advertising online to make it an attractive proposition to travel a long way to come see this beautiful part of the world. Just as we ran out of money, tourism numbers increased and the response was dramatic. This year, our biggest day, we had 2,500 people visit us. Global reach is everything. It's extending your potential market beyond your imagination. I think it's really important for every small business owner to learn some digital marketing skills. I feel the wind in my head. I remember the scent inside my head, so I went back to Tokyo and tried to create the flavour, the scent and the air so I can't go here. One of the biggest things of this is the impact that it has on the local community. The 70 people work here in a big season and almost all of them come from within 20, 25 kilometres. And that for us is amazing. We have also benefited from the lavender farm with the increase in tourism. There's no doubt about that. People need to eat, they need to buy petrol. It allows families to stay.