 Jack Daniels is suing this dog toy manufacturer, trademark infringement and dilution. Here with Natalie, she's our in-house trademark expert. Parity is a defense to infringement. If it's clear to consumers that somebody making fun of a brand that may provide a defense to this. True, but I would be on the side of Jack Daniels where I would put out that other people using it even with Parity can dilute the mark. Which I know Jack Daniels has definitely been upholding over many, many years. Looking at them side by side, like if you saw that, would it immediately, like you think of Jack Daniels? If I saw this in Petco, Yes. I would just think it was a liquor bottle. I wouldn't think Jack Daniels. I would think Jack Daniels. Bad Spaniels, yes.