JOE'S® Fall '13 Video | "Lost on Level 3"





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Published on Aug 8, 2013

http://www.JoesJeans.com | "Lost on Level Three" -- JOE'S Fall/Holiday 2013 ad campaign was shot by photographer Ellen Von Unwerth, with a video short entitled "Lost on Level Three" by director Kim Jacobs and artistic direction by Marie Noorbergen. The ad campaign and video short feature models Bambi Northwood-Blyth, Jodie Smith, Lana Zakocela and Sam Hayes.

The storyline opens with a close-up of a skull-topped walking stick stopping a closing elevator door. In the next sequence, we embark on a journey where our sense of time is blurred. We see the characters lost, making their way through a building without knowing where or in what time period they might be. The video's track simultaneously plays a jazzy clarinet and trumpet riff reminiscent of the 1920s, but then pulls us back to the present with a modern baseline beat.

Known for a love of story telling, Joe's campaign captures moments in an unspecified time to highlight the timelessness of the collections modern pieces all set against a notable backdrop.
@Joesjeans.com | http://Joesjeans.com


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