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Volvo XC60 - Eclipse

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Published on Jul 15, 2010

The creative shows exclusive in-film footage of the Volvo CX60 driven by Twilight's male lead Edward Cullen. With the Twilight phenomenon in full swing fans responded enthusiastically to scenes of their idol and his co-stars on the big screen.

The campaign, created by interactive agency Sapient Ltd and planned and bought by WPP media agency Mindshare, ran against the third film from the Twilight franchise, The Twilight Saga: Eclipse as part of a film specific package.

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