 And our objective here is to share useful information for house cleaning businesses to put to work, to take care of their clients, to make sure they're taking care of their employees, and to create more value really for all stakeholders. Today, we're going to try to give you some high-level information that we think is gonna be actionable, something you can take away from this to put in working your businesses as soon as tomorrow, hopefully. There's gonna be some details, I'm trying to be stimming over, but in subsequent days, we'll get into more detail in terms of some of the lies behind what it is I'm sharing here and some of the details. We're going to get into the circle of infection and how we break that, and we're gonna share with you a cleaning protocol for infection control that you can use in homes. We're talking about, we're gonna clean surfaces and make your home safer and reduce the chance of getting infection in your home, but how do I really do that? Well, we're gonna give you a protocol that we use that you're free to take, and hopefully you might have your own, but if not, this is something that you can train to and start using as soon as tomorrow. I wanna remind everybody that there's a lot of fear out there and there's a lot of people afraid for a whole lot of reasons, but we're really in a unique position as house cleaning businesses and there's a wealth of opportunity for us if we can just catch our breath and be thinking about how we can play a positive role and create value during this time of, I guess it's really getting to the point where we could say crisis. World Health Organization says we have a pandemic now. If you're watching the stock markets and people buying toilet paper at Costco, it's obvious that things are really starting to escalate and quite frankly, it's gonna get worse over the days ahead. Probably, there'll be more people getting sick every day if for no other reason, they've got tests up and around, they're testing more people. So, these are all of the opportunities we talked about that yesterday. We also talked about we need a smart business plan. Let me flip this around. There you go. We need to make smart business moves and we talked about how important it is to have a communication plan on the resource page on cleaning business today. We've got some examples of those. We're gonna be adding more examples as the days go on. But today, I wanna kinda jump into our initial action plan and talk about an infection control protocol that we can use for cleaning homes. Yeah. Here's a thought though that I want us all to give serious consideration to. This is information that I think that you would wanna share with your cleaning technician. Might wanna share it with your clients and it's many as a whole. That professional house cleaners delivering hygienic cleaning are the front line of the fence against infectious diseases. That's a statement that I guess really, Michael Barry, this is a very cool book. I'll explain a little bit later but it's in the resource page and cleaning business today. Coin, what's the paraphrase from that? I've been calling many years ago that we as cleaning professionals truly are on the front line when it comes to fighting infectious diseases. And this has been true for years and consumers for years probably didn't care a heck of a lot about that. They wanted their homes to work clean and get it done as cheaply as possible. I'm predicting that right now this is kind of like a 9-11 moment. You remember before 9-11 that how easy it was to get on an airplane and go somewhere and just how we thought about safety in a lot of different ways. After 9-11, getting on an airplane certainly has been different and even 20 years later or almost 20 years later, it's still quite a different experience. And I'm thinking in the dust settles on coronavirus saying that consumers are going to be thinking differently about house cleaning and be thinking more about the hygienic part of it and how proper house cleaning can keep their families safe. And I think that's going to create a tremendous opportunity for those of us running professional house cleaning companies. So take that thought and hold on to it. Chain of infection. Okay, this is a somatic, I mean it's been around. It's from ISH. We've got an example of it in the H2 manual which is also in the resource kit. But basically germs have to start with a store. And depending on the pathogen, the source might be a mosquito, it might be a raw piece of chicken. As opposed to coronavirus people. Basically people get the coronavirus they're the source, they're the host. And the germs are basically the viruses are growing in their throat and their nose. And it exits from their body primarily through a sneeze or a cough. Now at that point, if people are practicing good infection control practices, they're sneezing or coughing into a tissue or into the inside of their elbow. But too many times people just sneeze or cough on a surface or they were on their hands and then they take their hand that now has the pathogen on it. They're touching a table, they're touching a door knob, they're touching the handle on a coffee pot. And that's the method of spread that I'm talking about. The method of spread is somebody sneezes and either it's either their hand or on a surface they're depositing the pathogen there. Now you got a germ saying on a table, how does it enter a healthy body? Usually through dirty hands, somebody touches something. I mean, it could be just like a direct sneeze where a sick person sneezes on a healthy person. But more times than not, we believe that somebody's touching a surface that has the pathogen on it. They get it on their hands and they touch their face. We're human beings. It's just you can't go through a day without touching your face. And you either pick up a cookie that you get the pathogen on your finger and pop the cookie in your mouth. Cookie now has the pathogen on it. You're eating it or you scratch your eye or it's basically going in through your mouth, your nose or your eye and we're doing that all day long. Susceptible persons have to have that pathogen going into their body. In the case of the coronavirus, everybody's susceptible. Some people or a lot of people actually are asymptomatic that they don't get very sick or in some cases not sick at all. But if the elderly or people with other health issues such as maybe diabetes, maybe suppressed immune systems like chemo patients, things like that, people with breathing issues, COPD, they're at high risk. And if they have that pathogen introduced to their body and if they develop coronavirus, a lot of cases the mortality rate is higher with them. So as cleaning businesses, we have an opportunity, we have a responsibility to make sure that all of our people and basically everybody that we're communicating with, we wanna educate the community on how to make sure that they know how to wash their hands and wash their hands properly. We want to make sure that everybody is sneezing and coughing in a responsible way. We also down here on the method of spread, we want to be cleaning high-tech surfaces and people's homes in a way to remove enough organic matter and potentially pathogens like the ones that cause coronavirus from that surface. So if somebody touches it, they're not gonna get it on their hands and then wind up eating a sandwich and making themselves sick. This is really where we have an opportunity to create a ton of value when I'm sharing this with you because the people that are cleaning for you, if they understand this, they have a purpose behind what they're doing now and they understand the why behind what they're doing it. Everybody does a better job if they understand why. And for those of us and it's a rational thing to be afraid that we're gonna be losing customers because we're gonna be afraid of having people in our homes, we can help our customers understand and our prospective customers understand this and how we help them keep their families safe because we are cleaning high-tech areas and keeping their home safe. Then we're creating more value in their minds and they're more likely to use our service. We're gonna take a minute and talk about personal protective equipment before we skip to the next slide though. It's important that you're keeping your people safe. So they need to understand how we get sick and how we prevent ourselves from getting sick and how we wash our hands and how to use hand sanitizer. We believe it's important during this uncertain time to have a protocol where you've got your cleaning to anxious while they're running a job, wearing gloves for the entire job. They can be vinyl, they can be nitrile, just something to protect their hands and they can take those gloves off at the end of the job and put on new gloves at the beginning of the next job. It's important that we take those gloves off in the proper way so we aren't actually getting any organic matter, any pathogens that have been collected on the gloves or our fingers as we're taking them off. There's some good videos for that. I need to put one of those on the resource page. It's not there, but I will. Eye protection is something that's a good idea under any circumstances, especially if you're doing wet work, cleaning toilets, things like that, not necessarily the entire house, but it's just something as we're ranked at this heightened state of awareness to think about incorporating into some of your cleaning procedures. Shoe covers are something that you can consider implementing. We've done that at Castle Keepers. Quite honestly, I'm not sure what the true efficacy of that is in terms of infection control, but we're dealing with two things here. We're dealing with truly trying to reduce the number of pathogens in somebody's home, but at the same time, there's a lot of emotion going on. A lot of people are scared and people are looking for visible signs that we are aware and mindful in doing things to protect them and shoe covers is something tangible that people can see. It might be different. That would give them some level of comfort. So you wanna keep them safe from a biological standpoint, but anything you can do to give them some comfort from an emotional psychological standpoint, that counts a lot too. Hand sanitizer, you need plenty of hand sanitizer. It's in short supply right now, but if you can find it, please provide it to your people. Wanna take just a minute, and this is good information to share with your cleaning technicians as well. The difference between cleaning, sanitizing, and disinfecting. Cleaning is what we do every day in a home. That's what we do. We clean homes. And you're basically just removing soil and disposing of it in a responsible way is kind of a simple definition of that. Sanitizing, we're basically reducing microorganisms, removing organic matter down to a level where it's considered to be safe for humans. So reducing it to a level where if somebody touched that surface, it wouldn't make them sick. We're not killing all of the germs, but we're making it safe to a level where somebody shouldn't be sick. Disinfecting is we're killing a much higher quantity of germs. This is 99.9%. Depending upon who's definition and what you're doing, if you're getting a disinfectant registered with the EPA, I think you have to take it down two more logs than that. But suffice it to say that disinfecting is a much higher kill rate. In a perfect world, we would be disinfecting everything and that we could, I guess, but it's a lot more work to disinfect and not only work, but a lot more time. In a lot of cases, it's not practical to disinfect. And let me explain. When we're using a disinfectant, this is just disinfectant. I think this is a buckeye product. Any disinfectant you have, you need to read the label. And most disinfectants of this nature will tell you, you take your general purpose cleaner and you clean the surface first. You generously apply your disinfectant onto the surface that you're disinfecting. You let it dwell for 10 minutes. And that means it just sits there for 10 minutes, but it has to stay wet for 10 minutes. At the end of 10 minutes, in some cases, it'll tell you just to let it air dry. In other cases, it'll tell you to take another towel and wipe clean. The fact of the matter is most people don't clean that way. They use disinfectants, but they're spraying and wiping with it. Not necessarily the worst thing in the world, but you aren't disinfecting when you use it that way. Sanitizing, on the other hand, you can use a disinfectant and spray and wipe and maybe just leave it. I mean, you've got a lot more runway, I guess. A lot more options to kill germs at a sanitation level with a disinfectant. And you're still calling enough germs to make people safe. I'll give you another example. Here's a product that they picked up at Costco. I'd say disinfectant wipe. So as it kills 99.9% viruses and bacteria, it kind of matches this definition here. If you read the instructions, it says, if you want to disinfect a surface, you have to keep it moist, in this case, for four minutes. If you ever used one of these things before and you wipe the surface with it, it's gonna dry before four minutes. So I guess really you're not supposed to take a dirty towel and wipe a surface with it more than once. So theoretically, you would need to get another towel out of this and keep wiping it and keeping it wet for four minutes. Not many people are gonna do that. But it also says, if you want to sanitize the surface, you can wipe it and keep it wet for just 10 seconds. I've got to do a lot more surfaces. So what we have done is we've put together a cleaning protocol for house cleaning to force surfaces that we can practically disinfect. We're recommending disinfecting it. And that would be things like flat countertop, things that you could actually clean and then come back and spray a product like this and keep it wet for for 10 minutes. But for a lot of high-tech surfaces, such as light switches, store knobs, such as handles on numerous things, you really start looking around your house at all of the handles you have on cabinets and drawers, appliances, there are a ton of handles and homes. We're gonna recommend sanitizing those. And what I wanna show you is, do do do cleaning business today again. If you go to our resources page, which is for slash coronavirus dash downloads, we've got a few more things here that we've added. One of them is an infection control protocol. And what we're suggesting here, see if I can blow this up just a little bit, is we want to sanitize surfaces like doorknobs, cabinet knobs, handles, light switches, stair rails. And this is a working document, by the way. We're gonna be building on this and expanding them on it. But basically what we're saying is, we need to make sure that we read the label and know what's on our disinfectant. We wanna have two microfiber claws. We're partial to a product called Perfect Clean. It's from an infection control standpoint. It's a really good wiper, but there's others out there in the market as well. Whatever method you use with a general purpose cleaner, clean the surface with your general purpose cleaner, you want to then come back and with your second claw, spray it with your disinfectant cleaner and apply that to say the door handle and let it air dry. Some disinfectants say that they want you to wipe it clean and others don't. But that would be a methodology you can use on all these weird shaped things if you really can't keep wet for 10 minutes, the way you could a countertop. So to get at least a sanitation level kill rate and by definition, you're making people pay for bigger surfaces. You see, I kind of got to reduce that a little bit to get to the bottom, I can make it bigger again. Countertop sink, toilet, you can actually disinfect those and you just follow the instructions right around the bottle. Typically, you use your general purpose cleaner to clean it, you spray this product on, let it dwell 10 minutes and you may or may not wipe it clean after that. So, we went a little bit long today. Sorry, I wanted to jam a lot of stuff in here because daylight's burning. This virus is going to start picking up and we're going to be hearing larger and larger numbers. We need to be responsive. This is information that you can use to keep your people safe and to give comfort to your clients that you're doing more than just making their home look good. You're actually reducing the chance that they're going to catch some disease in their home. This resource page has a lot of useful information to you. Please be communicating with all your stakeholders, be sharing information with your employees, share the information you're learning here, share it with your clients. Because what you want to do is you want to be bringing this to their attention and making them comfortable that you're being responsible and looking out after them. They'll feel a whole lot better than if they're the ones having to take the initiative to pick the phone up and call you and say, hey, I'm worried about you guys making me sick. I know that makes sense if you think about it. So use some of these letters here to start your communication process with all your stakeholders. Appreciate you hanging in there with me today. Again, I went a bit long. Sorry, I'll do better tomorrow. But really picking up on this theme and we'll see you tomorrow at five o'clock Eastern. Thanks.