 And recently you met Katie, correct? Yeah. What was that like? Well, I met her last year. I slid into her DMs And I because she was doing a gift guide for gifts that give back and I figured she'd obviously love our story Of course, um, this is perfect So emailed her and and then once I sent her the information and she got back to me I was like, why don't I grab your email? Uh, so I can send you more information So once she highlighted us in her little instagram gift guide I asked her out on a date. I asked her if she wanted to grab coffee and and she said yes Um, that's so cool. So she's so nice. Yeah, the loveliest person in the entire world. I adore her Um, and she's been such a great brand advocate This year they put us in her she has a newsletter that started this fall So she added us to her gift guide in her newsletter. She instagrams about us all the time She connects me with great people. Um, that's great. She's just she's a fan She's a fan and I'm a total diet fan of hers. Um, so She's just been wonderful on the business side. Have you seen that help tremendously? Yeah, it really has. I mean, she's just so well connected and people just adore her. Um So a lot of customers have come to us saying like, oh, I found you in katie's gift guide or I saw she instagramed about you This is so cool The people send it to me as if I don't know they're like, look, you're in katie guy. Kirk's gift guide. I'm like, I know It's as if she wasn't going to tell you ahead of time I know or like as if I don't stop her all right. I'm like, I'm aware I've got a lot of messages like look. I'm like, yeah Cool, but so we've gotten definitely a lot of customers out of her