 Hi, my name is Karthik and I'm going to be a fifth elephant talking about how you can unlock the potential of data if you're an engineer or a product manager So this whole idea was basically inspired by a blog post from Etsy called measure everything This is the key thing is that as a developer as a product manager you instrument everything that your app is doing It could be things like user events which is like user signing up or user paying for an item or it could be performance metrics How well is your site actually loading or it could be other business metrics That your product is interested in knowing and you do this as you build your product you instrument your application so I will be showing you tools that you can use to do this things like the fight and stats B and how it's fairly easy and You know trivial and at the same time scalable to build a solution for this I would also be talking about how you can consume this data that's generated And how you can actually make dashboards and reports out of this I'll talk about the different tools you can use to do that The other thing is also I would be talking about how measuring everything can actually help someone's success stories and use cases that I've seen so far and things like you know how Analytics and instrumentation of your application While you're running and doing it this in real time can really help So I hope to see you guys at the telephone I'm pretty sure and excited that it's gonna be a very exciting conference that we're gonna have so See you there and thanks a lot for this chance