The White Box - by Khaled Almoayed





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Published on Jun 12, 2013

Video summing up my art piece at Anamil Gallery in Bahrain:
In a normal routine, we almost always have plenty of food leftover then gone to waste. I wanted to address this subject (which we seem to be immune to its sensitivity) by sending a message in a unique way. Enter The White box.

Using photography and stop-motion animation film, I wanted to create a fun and visually colorful interactive installation. Moreover, for a great cause, I have found a way to fuse my love for photographing people with my passion for food! I also love film-making and entertaining people -- whether it's through explosive colors, comedy or shock value. Food fascinates me, and with motion, I wanted to bring food to life. My work is usually whimsical and fantasy-like -- and working with food was perfect. (Most of the foods were left-overs, expired and going to waste anyways).

I believe that the process of creating art is one of the most important experiences the audience usually misses out on. This installation attempts to immerse viewers in the idea, just as I immersed all the subjects! By using technology, we allow art to be seen and experienced in a different way. Consider it somewhat of a theme park roller-coaster experience; by taking the audience through the journey that we, as a group, went through. I wanted to make people laugh, be shocked, surprised, disgusted or even cry! It's all part of the emotional color palette I meant to evoke.

This project was meant to be a commentary on waste, and with that in mind, for a good cause, a group of friends and I got together to bring this message to life.
After the shoot was over, each individual donated a sum to charity. The amount raised through this project will be donated to AlReem Charity. As a group, we have surpassed 1,000 Bahraini Dinars.
AlReem Charity uses the donation to organize coupons or standardized basic food boxes to be delivered to needy families in the month of Ramadan. The 1,000 BD raised will cater to at least a 100 families in Bahrain. Moreover, we collected from gallery-goers over BD 200 from the charity box at the gallery!

About Me:
My name is Khaled Almoayed and I was born and raised in Bahrain. I am a graduate of the University of Leeds with a Masters in Advertising and Design. I've pursued and experimented with photography for over 7 years.

2 artists have been an influence on this project for me. First is Eryk Fitkau, a photographer who branched out into the world of creative advertising. He had a project in which he immersed subjects with liquid substances like honey. The second is Tim Burton; he is a director, producer, writer, and animator. He is famous for his gothic and fantasy movies. He is the quirky mastermind behind films like Edward Scissorhands, Sweeney Todd, and Corpse Bride. He became most famous for his dark children's classic, The nightmare before Christmas. Since my childhood, the iconic stop-motion in this film resonates with me until this very day, which led to my experimentation with this piece.

Special Thanks:
1. Models who participated in this: Salman, Perry, Maram, Aysha, Noora, Mariem, Zaid, Sarah, Ebrahim, Mohammed and Ahmed. You were all wonderful and incredibly easy to work with. Not only that, but you helped turn the project into a team effort. Also, thanks for letting me destroy you each for ten minutes. You did get to have payback on me though.
2. On-set help: Rustum, Seema, Abdulrahman, Bader, and Zahwa. Without your throwing and pouring skills, where would this project be?
3. Janos Filip: Thank you for creating a remarkable app and did an amazing job as usual.
4. Talal Mahmood: You were a massive help and always my go-to editing partner.
5. Canvas.bh: Thanks for your prompt and unique customer service along with your high-quality prints.
6. The Anamil Gallery: Gratitude for allowing me to showcase this "little idea I had" and being so helpful throughout the process.
7. AlReem Charity: Thank you for helping us organize the charity aspect of this project and allowing us to make a difference.
8. Mom, Dad: Sorry about the mess.


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