 I'm here at Mobile World Congress, Christian Flowers. I'm from the Moto Mods Ecosystem team, here with Moto Lenovo. And here to talk about today, our Transform the Smartphone Challenge. This is our Indiegogo campaign, where we're starting to see some crowdfunded ideas come to life. Some interesting things like, here we have a portable charger, wireless charging with battery, and the button. Yep. So that's a super charger, a smartphone, advanced notifications, and wireless charger that has notifications. So it's actually got an LED ring around the edge. So you can have your phone sitting on your desk, and it lights up, presumably different colors, different patterns, so you can understand what's going on without having to reach forward to touch your phone. That's cool. One of the more interesting ones I like is the Braille Moto Mod. So it actually physically raises bumps so that a long person can interact with their device and read through that common Braille interface that they're used to. You've got the walkie-talkie mod. So if you're camping or out and about with no cell signal, you can actually still communicate with your friends. It's all that GPS. Talk about gate path. So you had lots of submissions. Lots of submissions. We had 700 separate submissions. So far, 31 of those campaigns are live. So take a look. Boat with your wallet. The top crowdfunded entries we're going to bring into a shark tank. We're going to help bring those to reality. Nice. So then there's all these ideas people have. And the ultimate Moto Z mod with wireless charging. Whole bunch of ideas. Blazing fast and accurate mobile keyboard. Oh, that looks interesting. So who are all these guys doing these things? All sorts. Some of them are small people in their garage. Some of these are small companies. Some of these are large companies. So we're actually seeing a variety of people begin to develop Moto Mods. I'm there to have a really interesting concepts going on. You're enabling potentially crazy innovation. Let's go over there. We have a corner. Sorry I used the word crazy, but you're enabling... It's a great word, I think. You're enabling innovation. This is what's possible right now. Because not a platform, so you can't start moving around with... Ducked with the hardware that it's shipped with. So no one's going to put a 10X optical zoom in a phone. It's just too big. Well, you can buy the Hasselblad through Zoom and now you've added a 10X optical zoom. And there you're showing that you have different stages of development so you can get things done. Yeah, so you purchase the MDK that's available at developer.motorola.com. I call it the mother of all Moto Mods. This is the same tool we use internally for all of our own prototyping. So it has all of the infrastructure, the Moto Mods connector to connect back to the Moto Z and the magnet so it snaps on just like a Moto Mod does. All your microcontroller. There's actually a battery in here, your flash, your RAM. Easy debug interfaces. You don't need JTAG, just a Type-C cable, Linux, and open source tools. And so since all your infrastructure is in here, you can focus on whatever your idea is. So this one is behind all these cables and the battery right here so you can call it fly wire. Yeah, just wires flying around everywhere, solder to the board. That's your first level prototype that you can get done quickly and easily. And those hackathons, they were actually doing these. That's really what the hackathon level is, yes. And how many people do you have at your hackathons? Is it very worth it? So we had a New York hackathon that had about 90 participants and in 25 hours of development, they were able to complete 16 successful projects, functional, hardware, firmware, and software. We also did one in San Francisco. I think we had about 85 participants there and came up with 20 separate functional projects. So it was really interesting to see all these ideas. One person did a glucose meter, one did it some LED lights that gave notifications or gave you an equalizer, a robot that would follow your face around as you moved using the camera on the Moto Z, and then the Moto Mod actually drove the motors. So, and this looks cool, but I think there's a huge potential in having the backside of your phone do something else. And one way is LED lights. Yeah. Notifications, stuff like that. Real easy to do. And then if you use like the standard Android interface as like notification manager, you can see what comes in, create a custom icon, a custom pattern, maybe look at who it's from, and use that to indicate who it is other than a ringtone or a custom sound. Use some pretty lights that you can see from across the room. And there you have some different demonstrations of things. Precisely. So of course you get the perforated board where you would solder to. This is our hat adapter board. So if you don't do hardware very well, you can't do a circuit. When you solder, you burn yourself. This is mechanically electric compliant with the Raspberry Pi. So any of those hundreds and hundreds of hats that already exist, you can plug that into the top here, attach that to your development kit, write some firmware, and now without lifting a soldering iron, you have an instant prototype. These are end-to-end examples where we provide you the complete schematic, electrical, open-source firmware, and open-source software, so you can see how a sensor works, how a battery works, or how audio and display work. And we have other examples posted as well. And right here you have the different steps that goes into mass production. Certainly. So you would start with the MDK and your basic prototype. And if you want to do larger-scale dog-fooding, 20 to 30 people, you don't want them to knock wires off. You might build a surface mount board, a little sturdier, take it to a slightly wider audience to refine your concept. You can do all of this all on your own. You don't have to contact Motorola, but we'll certainly be there to help answer questions. At this point, when you actually want to build and make your integrated Moto Mod, you partner with us and we'll help you bring it to market. And this is the Moto Z area right here. Let's walk around just one second. Because the feeling that I have, I was around some airports, like Atlanta or somewhere in the US, and there was advertising for Moto Z everywhere. So if there's advertising, that means people are buying it, right? Yes. It's a successful product. Oh, we're really excited. We're really committed to it. We think it's the best device in the world. And right here, the projector, people love that, right? Oh yeah, this is actually one of my favorites. I got to work on it personally. At about five feet away, you get a 70 inch screen. Nice, right? It works with every app. You don't have to write a custom application. You don't have to change anything to make this work. You get mirroring what's on the screen by default. Something else that's interesting, I can turn off my Android screen. The projector keeps going, right? So applications aren't cold screen off and they don't shut down. They keep going like they should. Keystone correction, so as you change the angle, you keep a nice square view. And you can see the kickstand on here goes all the way vertical. So you can shoot on the ceiling, lying in bed relaxing. Here you've got your video there. So there we have a nice, super nice projector. I'd like to see something like, wait, I can't reach right there, but I'd like to see it reflect down and touch on the table. But that's if somebody wants to do that, they could suddenly do that. They could do like, they can turn this into a Sony Xperia Touch, the one that they're showing up there with. The whole table is a touch screen, but you have to just do it, right? You have to probably add a couple extra sensors to detect your hand and do that IR, or add a camera potentially, but it's certainly feasible. And that is just over on here. This is the Zoos, which is amazing. We have here some batteries, right? And the speaker. And what's going on here? Ah, it's just to show. You can have it. Oh, this is our car dock. Yep. So you can see it's plugged in through your car vent here. It has a nice charging adapter, as well as an aux cable. So you would attach this to your car stereo. If you've got an older car like some of us do, you don't have Bluetooth or something like that. Car docks are a great way to charge your device and get audio out into your big car stereo. And you've announced, internally at Motorola, you've got to definitely launch a whole bunch of these normal ones. You've said how many? There was an announcement, I think, right? We're shooting for more than 10 a year. More than 10 years. So that means you have internal teams making these also? Yes, we do. Is there any chance we can maybe chat with your guy over there? Let's check. One second. Right here. Okay, he's back. Okay, so you have teams working on potentially some awesome motor mods. Of course. I don't know straight what's possible, but you'd like to have the whole ecosystem do them, right? We want to encourage both. So the ecosystem is starting to evolve with our hackathons and with the Unigodal campaign. We're really starting to get some traction. But there are definitely some difficult things that we really want to do ourselves to show the full capabilities of the platform. Do you want to encourage other manufacturers to use motor mods too? Oh, sure. Uh-oh. I mean like launch motor mods. I went to the Alcatel booth and they're trying this. Looks like they do something similar, but they only have an LED back and that's it. And a speaker, they'll have a speaker. You know, motor mods and our motor mods connector are exclusive to the Moto Z's family of devices. To my knowledge, there's no plan of expanding that outside. All right. So I'd like to see an e-ink back case that'd be so nice. That'd be nice, yeah. And a few more killer mods and grow your market share. Yep. I've definitely seen on Indiegogo, apparently the campaigns aren't launched, but I've seen the full list of submissions and several of those were e-ink. So hopefully we get that to market for you soon. Can you push to all the Moto Z owners? Can you put a notification to them that says, hey, check out the Indiegogo? Or you're not allowed to do that, I guess. It's privacy or something. But it's just some kind of thing. It'd be nice to let everybody know, hey, by the way, you know, there's a whole bunch of projects. If, you know, users who have given us permission and said, yes, I want communications from Motorola, we can certainly give them emails, but we wouldn't push to your device now.