 Today I want to talk with you about goal setting. There are two types of goals. One is an end goal and the other type is a process goal. An end goal is the thing that you work towards for days or weeks or even years and you finally reach it. That's an end goal. A process goal is what you do along the way in order to make progress towards your end goal. Now, when it comes to an end goal there's a common framework which is called SMART goals and SMART goals stands for Specific, Measurable, Attainable, Realistic and Time Bound. Now, personally I don't actually like that acronym of SMART goals because I think that those five words, some of them are unnecessarily duplicative and so, for example, Specific and Measurable are pretty much the same thing and Attainable and Realistic are pretty much the same thing and sometimes you actually don't want a goal that's so-called realistic because you want to be inspired by an epic goal, right? And finally the Time Bound one I think is helpful for a lot of people. So that's an end goal. And I'm just going to give an example in this video. Let's say you want to set an end goal of consistently touching 100 people through your regular writings. Okay, consistently touching and let me tell you actually I think out of the SMART acronym SMART I think M and T are the most useful ones, Measurable and Time Bound, okay? So the goal here is, the end goal here is to regularly touch 100 people with your consistent writings by the third year from starting now in three years. So that's Measurable which is 100 people that you're going to touch regularly and then Time Bound which is within three years, okay? Now the other type of goal, so the other type of goal is Process Goals which is something you do on a regular basis and in order to get to your end goal, okay? And let me give you a framework for Process Goals. Why, what, when, where, and who? Why, what, when, where, who, okay? Why is what you're going to be doing important to you on a regular basis? What's the why of the Process Goal? And in this case you could say well I want to regularly touch 100 people because I want my life to make a difference and if I touch 100 people I feel like I've really made a difference so maybe that's the why, okay? The what is well what are you actually going to be doing on a regular basis? And you could say well for the writing goal you say I'm going to write, I'm going to write something on social media, you know I'm going to write something on social media Monday through Friday, okay? So that's the what, write something on social media Monday through Friday. Now the when and the where is nice to be specific when you're actually going to do this regular activity whether it's a daily activity or it's a weekly activity or a monthly activity. Be specific when and where you're going to do it because if you can be specific about it you're much more likely to do it. So let's say when is okay I'm going to do this you know right before I eat breakfast I'm going to take half an hour to write something post something onto social media and then where is well I'm going to do this at my dining table before I eat breakfast, okay? So that's just be specific and then the let's see why, what, when, where and the who. Who is we are human beings are tribal creatures so if you can get someone involved it's much more likely that you're going to actually do the process goal. So who can stand for who are you going to check in with this on a regular basis that you're doing it or who are you doing this for you know maybe there's someone in your life that you want to inspire you doing this for them so the who is for that and the last thing I'll say is hold strictly to your process goals and hold loosely to your end goals because your end goals should give you direction but not be so strict that you miss out on opportunities so I hope that helps and until the next video be well.